The most detailed, data-driven and market analysis report on streaming advertising and subscription published by AccuStream Research. A complete and comprehensive analysis of streaming video advertising, streaming audio advertising, download revenue by site, service and brand, CPMs, avail formats, the growing importance of Flash streaming, inventory (pre rolls, embedded/in-page) by site, network and aggregator, who is representing inventory and much more.
EXECUTIVE SUMMARY | 1 | |||
Market Analysis: 2003 – 2006 | 1 | |||
Streaming Audio and Video Gross Ad Billings: 2003-2006 | 2 | |||
Streaming Video Gross Ad Billings: 2003-2006 | 4 | |||
Internet Music Radio Gross Ad Billings: 2003-2006 | 5 | |||
Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 | 6 | |||
SECTION ONE | 7 | |||
Streaming Media Advertising: 2003 – 2006 | 7 | |||
Market Overview and Dynamic Demand Points | 7 | |||
Who’s Buying? | 7 | |||
Slow Roll: Building Up to ’05 Video Avail Demand | 8 | |||
Internet Music Radio: Advertiser Enthusiasm Still Nascent, but the Pieces for Developing the Market are Falling into Place | 9 | |||
Market Dynamics: Creating Demand, Allocating Inventory, Aligning Agency and Audience Preferences and Developing a Real Business | 9 | |||
Streaming Avail Definitions | 12 | |||
Streaming Audio Advertising Overview | 15 | |||
Streaming Media: Representing and Selling Audio and Video Avails: the Formula | 17 | |||
Market Analysis: 2003 – 2006 | 17 | |||
Streaming Audio and Video Gross Ad Billings: 2003-2006 | 18 | |||
Streaming Video Gross Ad Billings: 2003-2006 | 20 | |||
Internet Music Radio Gross Ad Billings: 2003-2006 | 21 | |||
Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 | 22 | |||
Total Streaming Subscription/Download Revenue: 2003-2006 | 23 | |||
Total Streaming Advertising, Subscription and Download Revenue: 2003-2006 | 24 | |||
Streaming Advertising Summary Analysis and Forecast | 25 | |||
Comparison of Streaming Subscription, Download and Advertising Revenue: 2003-2006 | 26 | |||
Avails and Revenue Analysis | 26 | |||
Internet Radio | 26 | |||
Internet Radio | 27 | |||
Hybrid Terrestrial/Internet Radio Advertising Market Value | 31 | |||
Full Database Of Internet Music Radio Sites, Networks and Aggregators: 2004 | 33 | |||
Internet Radio Average Aggregate Tuning Hours per Month: The Top Ten Sites and Networks - 2001 - 2004 (In Millions of Hours) | 40 | |||
Internet Radio: Top Ten Sites and ATH by Month | 41 | |||
Internet Radio Aggregate Tuning Hours by Month: The Top Ten Sites and Networks | 42 | |||
Streaming Video | 43 | |||
Streaming Video | 44 | |||
Streaming Video Sites | 49 | |||
SECTION TWO | 52 | |||
Subscription Streaming and Download Media Services and Revenue: 2003 – 2006 | 52 | |||
Market Trends | 52 | |||
Market Analysis | 53 | |||
Total Streaming Subscription/Download Revenue: 2003-2006 | 54 | |||
Category Summary Analysis: 2003 | 55 | |||
Subscription Streaming Media Sites, Networks, Channels and Leagues | 56 | |||
Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2004 | 58 | |||
Subscription Streaming Media Sites, Networks, Channels, Leagues And Download Movie And Music Services | 59 | |||
Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2005 | 62 | |||
Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services | 63 | |||
Streaming Media Subscription Summary Table and Analysis | 67 | |||
Subscription Streaming Media Sites, Networks, Channels, Leagues | 68 | |||
Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 | 71 | |||
SECTION THREE | 72 | |||
Video Stream Growth on Ad Supported Sites and Networks | 72 | |||
America Online | 73 | |||
America Online Streaming Video Usage | 73 | |||
ABC.com | 75 | |||
ABCnews.com/ABCnews On-Demand | 76 | |||
Atomfilms.com | 77 | |||
Atomfilms Streaming Video Usage | 78 | |||
BET.com | 79 | |||
Blastro.com | 80 | |||
Bloomberg.com | 81 | |||
CNN Newspass.com | 82 | |||
CNET.com | 83 | |||
CNET Streaming Video Usage | 84 | |||
CBSnews.com | 85 | |||
CBS Television.com | 86 | |||
Comedy Central.com | 87 | |||
Discovery.com | 88 | |||
Eonline.com | 89 | |||
ESPN.com | 90 | |||
Feedroom.com | 91 | |||
The Feedroom Video Usage | 92 | |||
Forbes.com | 93 | |||
FOXnews.com | 94 | |||
FOXsports.com | 95 | |||
HGTV.com | 96 | |||
Historychannel.com | 97 | |||
Hollywood.com | 98 | |||
IFilm.com | 99 | |||
IFilm.com Video Usage | 100 | |||
Yahoo Music.com | 101 | |||
Yahoo Music.com Video Usage | 102 | |||
Marketwatch.com | 103 | |||
MSN Video.com | 104 | |||
MSN Video Usage | 105 | |||
MSNBC.com | 106 | |||
MSNBC.com Video Usage | 107 | |||
MTV.com | 108 | |||
Nascar.com | 109 | |||
Real Networks | 110 | |||
Road Runner | 111 | |||
Rollingstone.com | 112 | |||
Singingfool.com | 113 | |||
Stupidvideos.com | 114 | |||
Stupidvideos.com Video Usage | 115 | |||
USAtoday.com | 116 | |||
VH1.com | 117 | |||
Weather.com | 118 | |||
WWE.com | 119 | |||
Yahoo Movies/Television | 120 | |||
SECTION FOUR | 122 | |||
The Top Ten Streaming Video Sites January Through December 2004: Inventory Formats and Monetization Strategies | 122 | |||
A Comparative Analysis Of Streaming Advertising Formats and Formula by Site | 122 | |||
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 and 2004 | 122 | |||
Average Number of Video Streams Served Per Month | 124 | |||
Avg. Video Streams Served Per Month | 125 | |||
The Top Ten Streaming Video Sites: January 2004 | 126 | |||
The Top Ten Streaming Video Sites: February 2004 | 127 | |||
Content and Brand Diversity | 128 | |||
The Top Ten Streaming Video Sites: March 2004 | 129 | |||
The Top Ten Streaming Video Sites: April 2004 | 130 | |||
The Top Ten Streaming Video Sites: May 2004 | 131 | |||
The Top Ten Streaming Video Sites: June 2004 | 132 | |||
The Top Ten Streaming Video Sites: July 2004 | 133 | |||
The Top Ten Streaming Video Sites: August 2004 | 134 | |||
The Top Ten Streaming Video Sites: September 2004 | 135 | |||
The Top Ten Streaming Video Sites: October 2004 | 136 | |||
The Top Ten Streaming Video Sites: November 2004 | 137 | |||
The Top Ten Streaming Video Sites: December 2004 | 138 | |||
Streaming Video Inventory By Site | 139 | |||
SECTION FIVE | 141 | |||
The Top Ten Internet Music Radio Sites and Networks: Demand For Inventory Has Not Yet Caught to Supply | 141 | |||
Market Demand Dynamics and Operational Issues | 141 | |||
Promoting Internet Music Radio: Extending the Band, Directing and Flowing Audiences are the First Steps to Booking Advertising Revenue | 141 | |||
Local Advertising Is Going to Play An Important Role | 142 | |||
Internet Music Radio: Avail Formats | 143 | |||
Internet Radio Average Aggregate Tuning Hours Per Month: The Top Ten Sites and Networks - 2001 - 2004 (in millions of hours) | 144 | |||
Internet Radio: Top Ten Sites and ATH by Month | 145 | |||
The Top Ten Internet Radio Networks, Channels, Destinations and Aggregators | 146 | |||
The Top Ten Internet Radio Sites: March 2004 | 148 | |||
The Top Ten Internet Radio Sites: April 2004 | 149 | |||
The Top Ten Internet Radio Sites: May 2004 | 150 | |||
The Top Ten Internet Radio Sites: June 2004 | 151 | |||
The Top Ten Internet Radio Sites: July 2004 | 152 | |||
The Top Ten Internet Radio Sites and Networks: August 2004 | 153 | |||
The Top Ten Internet Radio Sites and Networks: September 2004 | 154 | |||
The Top Ten Internet Radio Sites and Networks: October 2004 | 155 | |||
The Top Ten Internet Radio Sites and Networks: November 2004 | 156 | |||
The Top Ten Internet Radio Sites and Networks: December 2004 | 157 | |||
SECTION SIX | 158 | |||
America Online | 158 | |||
Musicnet@AOL | 161 | |||
Musicnet@AOL Subscriber Growth | 161 | |||
Subscriber Growth: Musicnet@AOL | 162 | |||
Atomfilms | 165 | |||
Blastro | 168 | |||
Broadband Enterprises | 170 | |||
Clear Channel | 173 | |||
CNET | 176 | |||
CNN.com | 178 | |||
ESPN.com | 180 | |||
Eyewonder | 183 | |||
Ifilm | 186 | |||
Klipmart | 190 | |||
Lightningcast | 192 | |||
Live365.com | 195 | |||
Major League Baseball (MLB.com) | 197 | |||
Musicmatch/Music Unlimited | 199 | |||
Nascar.com | 202 | |||
Net Radio Sales | 206 | |||
Outdoor Life Network | 209 | |||
Radioio | 210 | |||
Roo Media Network | 213 | |||
Starcom Mediavest | 215 | |||
The One Network | 218 | |||
Universal Mccann | 219 | |||
Worldnow | 222 | |||
WWE.com | 224 | |||
Yahoo | 225 |
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