A comprehensive, data-driven research report that rates, prices and quantifies pre roll video avails, in stream video, audio gateways, audio in stream, embedded ad units, in game video impressions, CPC and more by year.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
|
Market Overview and Dynamic Demand Points 2006 and 2007 |
1 | ||
| Streaming Audio and Video Gross Ad Billings: 2003-2008 | 2 | ||
| Streaming Video Gross Ad Billings: 2003-2008 | 3 | ||
| Internet Radio Gross Ad Billings: 2003-2008 | 3 | ||
|
Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand 2007 |
4 | ||
| SECTION ONE | 5 | ||
| Introduction to Streaming Media Advertising: Market Performance 2003 - 2008 | 5 | ||
| Stream-Based Media Buying on the Ascent, with Placement and Sales Initiatives Relying on Broadcast Media Antecedents | 5 | ||
|
Cross Platform Media Buys Generate Interest and Ad Coin |
6 | ||
| CDNs and Hosting Networks are also Ad Sales and Serving Networks | 6 | ||
| Market Overview and Dynamic Demand Points 2006 and 2007 | 7 | ||
| Flash is Becoming A Preferred Format for Advertising | 7 | ||
| Expanded Ad Verticals are Now Buying Regularly | 7 | ||
| Slow Roll in 2001 - 2003, Followed by A Steady 5-Year Upward Demand Climb from 2004 - 2008 | 8 | ||
| Internet Music Radio: Advertiser Support is Growing for Major Brands, But it's Still an Under Exploited Market | 8 | ||
| Video Market Dynamics: in 2006 and 2007 Awareness is Stimulating Demand, Increasing in Inventory While Aligning Agency Creative and Audience | 9 | ||
| Video Streams Served: 1998 - 2010 | 10 | ||
| Total Video Streams Served Per Unique User: By Site And Month 2001-2006 | 11 | ||
| Broadband Video Consumption Patterns: Streams To Unique User Comparison:2001 - 2006 | 12 | ||
| Streaming/Progressive Download Ad Definitions 2003 - 2007 | 14 | ||
| Terminology Used in This Report | 14 | ||
| The Online Formula | 17 | ||
| Internet Music Radio and Audio Advertising Overview | 18 | ||
| Radio Online is Similar to Radio Offline, with Customization and Personalization Features That Expands Listener Choice and Advertising Options | 18 | ||
|
Insertion Frequency From 25% - 50% That Of Over-The-Air Broadcasters |
18 | ||
| Streaming/Progressive Download Video Advertising Overview | 20 | ||
| Video is Attracting Buyers Across Multiple Content Segments, Including Professional and UGV Content Categories | 20 | ||
| Streaming Media Advertising: Execution is More Consistent on Major Branded Sites | 21 | ||
| SECTION TWO | 22 | ||
| Video and Audio Market Analysis: 2003 - 2008 | 22 | ||
| Streaming Audio and Video Gross Ad Billings: 2003-2008 | 22 | ||
| Streaming Video Gross Ad Billings: 2003-2008 | 23 | ||
| Internet Radio Gross Ad Billings: 2003-2008 | 23 | ||
| Streaming Audio And Video Gross Ad Billings: 2003 - 2008 | 24 | ||
| Avails and Revenue Analysis | 25 | ||
| Internet Radio | 25 | ||
| Internet Music Radio | 26 | ||
| Internet Music Radio Inventory Sell Out Rates: Total Available Market | 30 | ||
| Comparative Market Analysis: Hybrid Terrestrial and Online Ad Sales Comparison | 30 | ||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004-2007 | 31 | ||
| Market Maturity Pro Forma: Terrestrial and Online Radio Reach Metrics and Real Versus Implied Comparables of Online Ad Sales Value | 32 | ||
| Market Maturity Comparative Analysis: Pro Forma | 34 | ||
| Internet Music Radio Market Statistics, Metrics and Usage Trends | 35 | ||
| Total Tuning Hour Comparison: 2004 - 2006 | 35 | ||
| Internet Music Radio 2006: ATH Yearly Ranking and Total Hours Delivered | 36 | ||
| Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks January 2002-December 2006 | 46 | ||
| Streaming Video | 46 | ||
| Streaming Video Gross Ad Billings: 2003-2008 | 47 | ||
| Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008 | 48 | ||
| Pre Roll and Embedded Market Value Comparison-In $ Mil | 49 | ||
| Pre Roll And Embedded Gross Ad Billings: 2005 - 2008 | 49 | ||
| Video Avail Format Share | 49 | ||
| Video Avail Format Share: 2007 - 2008 | 50 | ||
| Streaming/Progressive Download Video 2004-2008 | 50 | ||
| CPMs by Avail Type: 2007 | 55 | ||
| CPM Comparison: 2007 | 56 | ||
| CPM Ranges by Site and Network: 2006 | 57 | ||
| Streaming/Progressive Download Video Inventory and CPMs | 57 | ||
| SECTION THREE | 63 | ||
|
Broadband Pre Roll Market Size: 2001 - 2007 |
63 | ||
| Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand 2007 | 63 | ||
| Pre Roll Inventory Analysis: January - April 2007 | 64 | ||
| Total Free or Ad Supported Streams: January - April 2007 | 64 | ||
| Total Free and Ad Supported Video Streams: Jan - Apr 2006 | 65 | ||
| Steady Growth in Pre Roll Inventory; Triple-Digit Increase in '07 | 65 | ||
| 1st Q. Pre Roll Video Stream Inventory: 2001 - 2007 | 65 | ||
| Ad Supported Streams with Pre Roll Inventory | 65 | ||
| Average 1st Quarter Video Streams with Pre Roll Ad Inventory: 2001 - 2007 | 66 | ||
| Ad Supported Video Streams: January - April 2007 | 67 | ||
| Pre Roll Inventory Analysis 2007: by Aggregated Brand | 88 | ||
| Pre Roll Gross Ad Billings Summary: 2007 Annual Estimates | 89 | ||
| Total Streams and Inventory by Brand | 91 | ||
| SECTION FOUR | 114 | ||
| Q & A Discussions | 114 | ||
|
Site, Brand, Syndication, Content Segment and Video Application Positioning |
114 | ||
| Adapt.TV | 114 | ||
| Streaming Ad Serving Networks | 117 | ||
| UGV Segment | 117 | ||
| Blue Lithium Network | 117 | ||
| Videoegg | 123 | ||
| Streaming Syndication and Advertising Platforms | 129 | ||
| Professional Content | 129 | ||
| Brightcove | 129 | ||
| Maven Networks | 132 | ||
| Roo Media Networks | 137 | ||
| The Platform | 143 | ||
| Whiteblox | 148 | ||
| Embedded Video Advertising Solutions Providers | 153 | ||
| Doubleclick/Klipmart | 153 | ||
| Eyeblaster | 158 | ||
| Eyewonder | 165 | ||
| Pointroll | 171 | ||
| Streaming Advertising Rep Firms | 178 | ||
| Remnant Avails | 178 | ||
| Advertising.com Video Network | 178 | ||
| Tremor Media | 182 | ||
| Internet Music Radio | 188 | ||
| Bid4spots | 188 | ||
| Liquid Compass | 191 | ||
| Net Radio Sales | 195 | ||
| Broadband Video | 198 | ||
| Broadband Enterprises | 198 | ||
| Hybrid Bandwidth, Hosting and Ad Serving Providers | 202 | ||
| Feedroom | 202 | ||
| Origin Digital | 208 | ||
| Internet Music Radio Sites and Networks | 213 | ||
| Clear Channel Online | 213 | ||
| .977.com/977music | 217 | ||
| Live365.com | 221 | ||
| Pandora | 223 | ||
| Radioio | 227 | ||
| Broadband Video Sites and Networks | 231 | ||
| Professional Content | 231 | ||
| Associated Press Video Network | 231 | ||
| CBS Digital | 233 | ||
| ESPN.com | 236 | ||
| Liketelevision.com | 240 | ||
| Nascar.com | 242 | ||
| National Geographic.com | 245 | ||
| NBC Universal | 249 | ||
| Real Networks | 253 | ||
| TVguide Online | 260 | ||
| World Wrestling Entertainment | 264 | ||
| UGV Sites and Networks | 268 | ||
| Heavy.com | 268 | ||
| Stupidvideos.com | 270 | ||
| In Game Video Solution Providers | 275 | ||
| IGA Worldwide | 275 | ||
| SECTION FIVE | 278 | ||
| Broadband Video Has Matured Into A Viable and Distinct Content Platform , with Flexible Yet Powerful Service and Solution Channels | 278 | ||
| Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 Through 2010 |
278 |
||
| Broadband Video Content Category and Gross Ad Billings Analysis: 2006 | 279 | ||
| Streaming Video Gross Ad Billings: Percent Share by Content Category 2006 | 279 | ||
| Broadband Video Content Category and Gross Ad Billings Analysis: 2007 | 281 | ||
| Streaming Video Gross Ad Billings: Percent Share by Content Category 2007 | 282 | ||
| Broadband Video Content Category and Gross Ad Billings Analysis: 2008 | 283 | ||
| Broadband Video Content Category and Gross Ad Billings Analysis: 2007 | 284 | ||
| Video Streams Served by Content Category | 285 |
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