An extensive market research and analysis of streaming advertising and subscription media over the period 2003-2005. Sites and available inventory, how inventory is growing and created, as more broadband Internet is being consumed, CPMs, types of advertisers, strategies and expert industry executives offering their insight and knowledge.
EXECUTIVE SUMMARY | 1 | ||
Market Analysis: 2003 and Beyond |
1 | ||
Streaming Audio and Video Gross Ad Billings: 2003-2005 | 1 | ||
Streaming Video Gross Ad Billings: 2003-2005 | 2 | ||
Internet Radio Gross Ad Billings: 2003-2005 | 3 | ||
Total Streaming and Download Media Subscription and Advertising Revenue: 2003-2005 |
4 | ||
Category Summary Analysis: 2003 | 5 | ||
CHAPTER ONE | 6 | ||
Streaming Media Advertising: 2003 – 2005 | 6 | ||
Market Trends | 6 | ||
Market Dynamics: Creating Demand, Allocating Inventory and Developing a Real Business |
7 | ||
Definitions | 9 | ||
The Formula | 11 | ||
Audio Overview | 11 | ||
Video Overview | 12 | ||
Streaming Media: Representing and Selling Audio and Video Avails: The Formula | 12 | ||
Market Analysis: 2003 and Beyond | 13 | ||
Streaming Audio and Video Gross Ad Billings: 2003-2005 | 14 | ||
Streaming Video Gross Ad Billings: 2003-2005 |
15 | ||
Internet Radio Gross Ad Billings: 2003-2005 | 16 | ||
Total Streaming and Download Media Subscription and Advertising Revenue: 2003-2005 |
17 | ||
Comparison of Streaming Subscription and Advertising Revenue: 2003-2005 | 19 | ||
Avails and Revenue Analysis | 20 | ||
Internet Radio | 20 | ||
Internet Radio: 2003 |
20 | ||
Internet Radio: 2004 Forecast | 21 | ||
Hybrid Terrestrial/Internet Radio Advertising Market Value | 21 | ||
Market Maturity Comparative Analysis: Pro Forma | 22 | ||
Internet Radio: 2003 and 2004 | 23 | ||
Streaming Video | 33 | ||
Streaming Video: 2003 |
34 | ||
Streaming Video: 2004 Forecast | 35 | ||
Streaming Video: Percent Change 2003-2004 | 36 | ||
Streaming Video: Database Of Sites Utilizing Streaming Advertising In 2003 | 37 | ||
CHAPTER TWO | 49 | ||
Subscription Streaming Media Services and Revenue 2003-2005 | 49 | ||
Market Trends | 49 | ||
Market Analysis | 50 | ||
Total Streaming Subscription/Download Revenue: 2003-2005 | 50 | ||
Category Summary Analysis: 2003 | 51 | ||
Subscription Streaming Media Sites, Networks, Channels and Leagues | 52 | ||
Category Summary Analysis: 2004 | 54 | ||
Subscription Streaming Media Sites, Networks, Channels and Leagues | 55 | ||
Subscription vs. Non-Subscription Streams Served, and Market Value: 2003 | 58 | ||
Comparison of Streaming Subscription and Advertising Revenue: 2003-2005 | 59 | ||
Streaming Media Subscription Services | 60 | ||
CHAPTER THREE | 67 | ||
The Top Ten Streaming Video Sites January through December 2003: Monetization Strategies |
67 | ||
The Top Ten Streaming Video Sites: 1st Quarter 2003 | 69 | ||
Top Ten Streaming Video Networks, Destinations and Sites | 71 | ||
The Top Ten Streaming Video Sites and Networks Average 476.9 Million Streams Served from July through October 2003 | 73 | ||
Content and Brand Diversity | 73 | ||
It’s Still about Unique, Creative and Fun Content | 74 | ||
Top Ten Streaming Video Sites, Networks and Aggregators: Nov. and Dec. 2003 | 75 | ||
Historical analysis of the Top Ten Stream Video sites, networks and aggregators: 2001 through 2003 | 78 | ||
Streaming Video Growth: Top Ten Sites—2001-- 2003 | 79 | ||
Average Number of Video Streams Served Per Month | 79 | ||
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001 | 80 | ||
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002 | 80 | ||
Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams) |
81 | ||
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 | 82 | ||
Business Model Analysis: Streaming Advertising and Subscription by Site | 84 | ||
Streaming Video 2003 and 2004 YTD: Business Model Analysis | 85 | ||
CHAPTER FOUR | 98 | ||
The Industry Speaks | 98 | ||
Interviews and Q & A with Agencies, Rep Firms, Content Sites and Application Providers |
98 | ||
CHAPTER FIVE | 145 | ||
The Growth in Streaming Media: Internet Radio and Video 1999-2006 | 145 | ||
Streaming Video Market Growth and Analysis: 2003 |
145 |
||
Total Streams Served—1999-2006 | 146 | ||
Total Video Streams Served Annually | 146 | ||
Video Streams Served: Annual Growth Rates | 147 | ||
Percent Change In Video Stream Growth: 1999 – 2006 | 147 | ||
Comparison of Narrowband and Broadband Stream Growth: 1999-2006 | 148 | ||
Comparison of Broadband and Narrowband Streams Served: 2000-2006 | 149 | ||
Broadband and Narrowband Video Stream Growth Rate Comparison | 150 | ||
Narrowband Streams 1999-2006 (In Mil.) | 151 | ||
Narrowband Video Streams Served Annually | 151 | ||
Broadband Streams 2000-2006 (In Mil.) | 152 | ||
Broadband Video Streams Served Annually | 152 | ||
Broadband Streams to Unique Users Rose by 47.8% in 2003 | 152 | ||
Broadband Streams to Unique Users: 2001 through 2003 | 153 | ||
Market Forecasts: 1999-2006: Narrowband and Broadband, by Content Category | 154 | ||
Video Streams Served by Content Category | 154 | ||
Streaming Video Streams Served by Content Category: 1999-2006 | 158 | ||
Content Category Market Share: An Analysis of 2003 | 158 | ||
Streams by Content Category: 2003 | 158 | ||
Streaming Video Content Category Comparison: 2003 | 159 | ||
Internet Radio: Online-Only Brands Continue to Dominate the Market | 159 | ||
Average ATH for the Top Ten Internet Radio Sites | 160 | ||
The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--By Month Full Year 2002 |
161 | ||
ATH for the Top Ten Internet Radio Sites | 161 | ||
Aggregate Tuning Hour Growth: 2002 and 2003 | 163 | ||
Top Ten Internet Radio Sites, Destinations and Aggregators: 1st Quarter 2003 | 164 | ||
Top Ten Internet Radio Sites, Destinations and Aggregators | 168 | ||
Top Ten Internet Radio Sites, Destinations and Aggregators | 172 |
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