Summary
Bud Light in the US developed a unique take on the summer cocktail, which subsequently became one of the biggest success stories in beer over the past decade.
Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Reasons To Buy
- Why is Bud Light Lime-A-Rita considered an interesting case of success?
- What consumer insights underpin this success?
- What can I learn from the success of Bud Light Lime-A-Rita?
Key Highlights
At a time when mainstream brands are under increasing pressure from the craft segment, the Ritas range made Bud Light more relevant for contemporary drinkers.
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