Synopsis
The report provides top-level market analysis, information and insights into Switzerlands cards and payments industry, including:
• Current and forecast values for each category of Switzerlands cards and payments industry, including debit cards, credit cards and prepaid cards
• Comprehensive analysis of the industrys market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Switzerlands cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of Switzerlands cards and payments industry
Scope
The Swiss payment cards grew in value and volume terms during the review period (2009-2013). In terms of transaction value, payment cards grew from CHF111.3 billion (US$102.3 billion) in 2009 to CHF126.7 billion (US$136.8 billion) in 2013, at a review-period compound annual growth rate (CAGR) of 3.31%, and is anticipated to post a forecast-period (2014-2018) CAGR of 2.85% to reach to CHF146.3 billion (US$161.6 billion) in 2018. In terms of the number of cards in circulation, payment cards grew from 16.6 million in 2009 to 20.7 million in 2013, at a CAGR of 5.63%, and are anticipated to post a forecast-period CAGR of 3.65% to reach 24.9 million in 2018.
Several mobile payments (m-payments) solutions were promoted in the country during the review period. Some charge amounts to mobile phone bills, while others are linked to bank accounts or credit cards. Post Finance offers an m-payment solution that is connected to the customers account. Currently, m-payments are used at parking facilities, vending machines and mountain cabs where there is a mobile phone reception. M-payments grew significantly during the review period and are anticipated to provide scope for card-based payments over the forecast period.
In terms of transaction value, both the credit and charge card markets recorded CAGRs of 4.84% and 4.24% respectively. In 2013, the value of credit card transactions reported at point of sale (POS) terminals was significantly greater than that reported at ATMs, representing 94.4% of the total credit cards transaction value. Similarly, the charge cards transaction value reported at POS terminals was greater than that reported at ATMs, representing 95.1% of the total charge cards transaction value.
The increasing use of credit and charge cards at POS terminals for purchases, supported by banks offering bonus programs, reward points, cash back offers and discounts at partner retailers, will further increase card transaction values over the forecast period.
With growth in the payment cards instrument type, both in terms of the number of cards and transaction value, card fraud increased marginally at a CAGR of 0.59% during the review period, from CHF94.4 million (US$86.8 million) in 2009 to CHF96.7 million (US$104.3 million) in 2013. Banks and Swiss authorities carry out periodic card fraud awareness campaigns and preventive measures to safeguard against card misuse. Banks also list dos and donts on their websites and at ATMs to reduce card fraud.
Summary
• This report provides a comprehensive analysis of Switzerlands cards and payments industry.
• It provides current values for Switzerlands cards and payments industry for 2013, and forecast figures for 2018.
• It details the different economic, infrastructural and business drivers affecting Switzerlands cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details the marketing strategies used by various banks and other institutions.
• It profiles the major banks in Switzerlands cards and payments industry.
Reasons To Buy
• Make strategic business decisions using top-level historic and forecast market data related to Switzerlands cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities within Switzerlands cards and payments industry.
• Assess the competitive dynamics in Switzerlands cards and payments industry.
• Gain insights in to the marketing strategies used for selling various card types in Switzerland.
• Gain insights into key regulations governing Switzerlands cards and payments industry.
Key highlights
• The Swiss payment cards grew in value and volume terms during the review period (2009-2013). In terms of transaction value, payment cards grew from CHF111.3 billion (US$102.3 billion) in 2009 to CHF126.7 billion (US$136.8 billion) in 2013, at a review-period compound annual growth rate (CAGR) of 3.31%, and is anticipated to post a forecast-period (2014-2018) CAGR of 2.85% to reach to CHF146.3 billion (US$161.6 billion) in 2018. In terms of the number of cards in circulation, payment cards grew from 16.6 million in 2009 to 20.7 million in 2013, at a CAGR of 5.63%, and are anticipated to post a forecast-period CAGR of 3.65% to reach 24.9 million in 2018.
• Several mobile payments (m-payments) solutions were promoted in the country during the review period. Some charge amounts to mobile phone bills, while others are linked to bank accounts or credit cards. Post Finance offers an m-payment solution that is connected to the customers account. Currently, m-payments are used at parking facilities, vending machines and mountain cabs where there is a mobile phone reception. M-payments grew significantly during the review period and are anticipated to provide scope for card-based payments over the forecast period.
• In terms of transaction value, both the credit and charge card markets recorded CAGRs of 4.84% and 4.24% respectively. In 2013, the value of credit card transactions reported at point of sale (POS) terminals was significantly greater than that reported at ATMs, representing 94.4% of the total credit cards transaction value. Similarly, the charge cards transaction value reported at POS terminals was greater than that reported at ATMs, representing 95.1% of the total charge cards transaction value.
The increasing use of credit and charge cards at POS terminals for purchases, supported by banks offering bonus programs, reward points, cash back offers and discounts at partner retailers, will further increase card transaction values over the forecast period.
• With growth in the payment cards instrument type, both in terms of the number of cards and transaction value, card fraud increased marginally at a CAGR of 0.59% during the review period, from CHF94.4 million (US$86.8 million) in 2009 to CHF96.7 million (US$104.3 million) in 2013. Banks and Swiss authorities carry out periodic card fraud awareness campaigns and preventive measures to safeguard against card misuse. Banks also list dos and donts on their websites and at ATMs to reduce card fraud.
Table Of Contents
1 Executive Summary
2 Analysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Growing number of ATMs
2.1.2 Growing number of POS terminals
2.1.3 Rising internet penetration
2.1.4 Growing mobile payments
2.2 Business Drivers
2.2.1 Growth in retail industry
2.2.2 Growth in e-commerce
2.3 Economic Drivers
2.3.1 GDP growth
2.3.2 GDP per capita
2.3.3 Inflation
3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Credit transfer
3.1.2 Payment cards
3.1.3 Direct debits
3.1.4 Cash transactions
3.1.5 Check payments
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Overview
4.2 SEPA Cards Framework
4.2.1 Anti-money laundering and counter terrorism financing (AML/CTF)
4.2.2 Foreign direct investment (FDI) regulations
4.3 Card Fraud Statistics
4.3.1 Card-not-present fraud
4.3.2 Counterfeit card fraud
4.3.3 Lost or stolen card fraud
4.3.4 Card ID theft
5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
6 Analysis of Payment Cards and Growth Prospects
6.1 Payment Cards Share Analysis by Card Market
6.2 Size of and Forecast for the Card Market
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value
7 Analysis of Credit Cards Market and Growth Prospects
7.1 Overall Market Size and Forecast
7.1.1 Analysis by number of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Segment Size and Forecast
7.3.1 Analysis by number of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Segment Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis
8 Analysis of Debit Cards Market and Growth Prospects
8.1 Overall Market Size and Forecast
8.1.1 Analysis by number of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis
9 Analysis of Charge Cards Market and Growth Prospects
9.1 Overall Market Size and Forecast
9.1.1 Analysis by number of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Segment Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.4 Commercial Charge Cards Segment Size and Forecast
9.4.1 Analysis by number of cards in circulation
9.4.2 Analysis by transaction value
9.4.3 Analysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share analysis
10 Analysis of Prepaid Cards Market and Growth Prospects
10.1 Overall Market Size and Forecast
10.1.1 Analysis by number of cards in circulation
10.1.2 Analysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Analysis by number of cards in circulation
10.2.2 Analysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Analysis by number of cards in circulation
10.3.2 Analysis by transaction value
11 Merchant Acquiring
12 Company Profiles of Card Issuers
12.1 Post Finance
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Union Bank of Switzerland
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Raiffeisen Switzerland
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Credit Suisse
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 Cornèr Bank
12.5.1 Key financials
12.5.2 Card portfolio
12.5.3 Strategies
13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetrics Services
13.5 Definitions
13.6 Disclaimer
List Of Tables
Table 1: Switzerland - Payment Instruments (CHF Billion), 2009-2013
Table 2: Market Entry Strategies of Foreign Banks
Table 3: Switzerland - Card Fraud Value (CHF Million), 2009-2013
Table 4: Switzerland - Cards for High-Income Customers, 2014
Table 5: Switzerland - Cards for Students and Young Population, 2014
Table 6: Switzerland - Cards for Travelers, 2014
Table 7: Switzerland - Cards Offered for Corporate Customers, 2014
Table 8: Switzerland - Payment Cards Instrument by Card Market (Thousand), 2009-2018
Table 9: Switzerland - Payment Cards Instrument Size by Volume of Cards (Million), 2009-2018
Table 10: Switzerland - Payment Cards Instrument Size by Transaction Value (CHF Billion), 2009-2018
Table 11: Switzerland - Payment Cards Instrument Size by Transaction Value (US$ Billion), 2009-2018
Table 12: Switzerland - Credit Cards Market Size by Volume of Cards (Million), 2009-2018
Table 13: Switzerland - Credit Cards Market Size by Transaction Value (CHF Billion), 2009-2018
Table 14: Switzerland - Credit Cards Market Size by Transaction Value (US$ Billion), 2009-2018
Table 15: Switzerland - Credit Cards Market Size by Transaction Volume (Million), 2009-2018
Table 16: Switzerland - Personal Credit Cards Segment Size by Volume of Cards (Million), 2009-2018
Table 17: Switzerland - Personal Credit Cards Segment Size by Transaction Value (CHF Billion), 2009-2018
Table 18: Switzerland - Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2009-2018
Table 19: Switzerland - Personal Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 20: Switzerland - Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 21: Switzerland - Commercial Credit Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Table 22: Switzerland - Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 23: Switzerland - Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 24: Switzerland - Debit Cards Market Size by Volume of Cards (Million), 2009-2018
Table 25: Switzerland - Debit Cards Market Size by Transaction Value (CHF Billion), 2009-2018
Table 26: Switzerland - Debit Cards Market Size by Transaction Value (US$ Billion), 2009-2018
Table 27: Switzerland - Debit Cards Market Size by Transaction Volume (Million), 2009-2018
Table 28: Switzerland - Charge Cards Market Size by Volume of Cards (Thousand), 2009-2018
Table 29: Switzerland - Charge Cards Market Size by Transaction Value (CHF Billion), 2009-2018
Table 30: Switzerland - Charge Cards Market Size by Transaction Value (US$ Billion), 2009-2018
Table 31: Switzerland - Charge Cards Market Size by Transaction Volume (Million), 2009-2018
Table 32: Switzerland - Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 33: Switzerland - Personal Charge Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Table 34: Switzerland - Personal Charge Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 35: Switzerland - Personal Charge Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 36: Switzerland - Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 37: Switzerland - Commercial Charge Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Table 38: Switzerland - Commercial Charge Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 39: Switzerland - Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 40: Switzerland - Prepaid Cards Market Size by Volume of Cards (Million), 2009-2018
Table 41: Switzerland - Prepaid Cards Market Size by Transaction Value (CHF Million), 2009-2018
Table 42: Switzerland - Prepaid Cards Market Size by Transaction Value (US$ Million), 2009-2018
Table 43: Switzerland - Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 44: Switzerland - Open-Loop Prepaid Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Table 45: Switzerland - Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 46: Switzerland - Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009-2018
Table 47: Switzerland - Closed-Loop Prepaid Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Table 48: Switzerland - Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 49: Post Finance - Key Financial Indicators (CHF Million), Year Ended December, 2012-2013
Table 50: Post Finance - Card Portfolio and Key Features, 2014
Table 51: UBS - Key Financial Indicators (CHF Million), Year Ended December, 2012-2013
Table 52: UBS - Card Portfolio and Key Features
Table 53: Raiffeisen Switzerland - Key Financial Indicators (CHF Million), Year Ended December 2012-2013
Table 54: Raiffeisen Switzerland - Card Portfolio and Key Features
Table 55: Credit Suisse - Key Financial Indicators (CHF Million), Year Ended December, 2012-2013
Table 56: Credit Suisse - Card Portfolio and Key Features
Table 57: Cornèr Bank - Key Financial Indicators (CHF Million), Year Ended December, 2012-2013
Table 58: Cornèr Bank - Card Portfolio and Key Features
Table 59: Key Definitions
List Of Figures
Figure 1: Benchmarking the Swiss Payment Cards Instrument Against Other Regional Markets
Figure 2: Switzerland - Growth of Various Card Markets in Terms of Number of Cards in Circulation (%), 2009-2018
Figure 3: Switzerland - ATM Volume and Penetration, 2009-2018
Figure 4: Switzerland - POS Volume and Penetration, 2009-2018
Figure 5: Switzerland - Internet Penetration (Internet Users per 100 Inhabitants), 2009-2018
Figure 6: Switzerland - Value of M-Payments (CHF Million), 2009-2018
Figure 7: Switzerland - Retail Sales Value (CHF Billion), 2009-2018
Figure 8: Switzerland - E-Commerce Value (CHF Billion), 2009-2018
Figure 9: Switzerland - Real GDP Growth (%), 2009-2018
Figure 10: Switzerland - Nominal GDP Per Capita (US$), 2009-2018
Figure 11: Switzerland - Inflation (Consumer Price Inflation) Rate (%), 2009-2018
Figure 12: Switzerland - Shares of Payment Instruments (%), 2009 and 2013
Figure 13: Switzerland - Card Fraud Transaction Values by Type of Fraud (%), 2009 and 2013
Figure 14: Switzerland - Card-Not-Present Fraud Value (CHF Million), 2009-2013
Figure 15: Switzerland - Counterfeit Card Fraud Value (CHF Million), 2009-2013
Figure 16: Switzerland - Lost or Stolen Card Fraud Value (CHF Million), 2009-2013
Figure 17: Switzerland - Card ID Theft Value (CHF Million), 2009-2013
Figure 18: Switzerland - Cards and Payments Industry Segmentation by Card Type
Figure 19: Switzerland - Volume of Outbound Tourist Trips (Thousand), 2009-2018
Figure 20: Switzerland - Outbound Tourist Spending (CHF Billion), 2009-2018
Figure 21: Switzerland - Payment Cards Instrument by Card Market (%), 2009-2018
Figure 22: Switzerland - Payment Cards Instrument Size by Volume of Cards (Million), 2009-2018
Figure 23: Switzerland - Payment Cards Instrument Size by Transaction Value (CHF Billion), 2009-2018
Figure 24: Switzerland - Credit Cards Market Volume and Penetration, 2009-2018
Figure 25: Switzerland - Credit Cards Market Size by Volume of Cards (Million), 2009-2018
Figure 26: Switzerland - Credit Cards Market Size by Transaction Value (CHF Billion), 2009-2018
Figure 27: Switzerland - Credit Cards Market Size by Transaction Volume (Million), 2009-2018
Figure 28: Switzerland - Credit Cards Market Transaction Value Share Analysis by Channel (CHF Billion), 2009-2018
Figure 29: Switzerland - Credit Cards Market Transaction Volume Share Analysis by Channel (Million), 2009-2018
Figure 30: Switzerland - Personal Credit Cards Segment Size by Volume of Cards (Million), 2009-2018
Figure 31: Switzerland - Personal Credit Cards Segment Size by Transaction Value (CHF Billion), 2009-2018
Figure 32: Switzerland - Personal Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Figure 33: Switzerland - Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 34: Switzerland - Commercial Credit Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Figure 35: Switzerland - Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Figure 36: Switzerland - Credit Cards Market Share by Scheme in Terms of Transaction Value (%), 2013
Figure 37: Switzerland - Credit Cards Market Share by Issuer in Terms of Transaction Value (%), 2013
Figure 38: Switzerland - Debit Cards Market Volume and Penetration, 2009-2018
Figure 39: Switzerland - Debit Cards Market Size by Volume of Cards (Million), 2009-2018
Figure 40: Switzerland - Debit Cards Market Size by Transaction Value (CHF Billion), 2009-2018
Figure 41: Switzerland - Debit Cards Market Size by Transaction Volume (Million), 2009-2018
Figure 42: Switzerland - Debit Cards Market Transaction Value Share Analysis by Channel (CHF Billion), 2009-2018
Figure 43: Switzerland - Debit Cards Market Transaction Volume Share Analysis by Channel (Million), 2009-2018
Figure 44: Switzerland - Debit Cards Market Share by Scheme in Terms of Transaction Value (%), 2013
Figure 45: Switzerland - Debit Cards Market Share by Issuer in Terms of Transaction Value (%), 2013
Figure 46: Switzerland - Charge Cards Market Volume and Penetration, 2009-2018
Figure 47: Switzerland - Charge Cards Market Size by Volume of Cards (Thousand), 2009-2018
Figure 48: Switzerland - Charge Cards Market Size by Transaction Value (CHF Billion), 2009-2018
Figure 49: Switzerland - Charge Cards Market Size by Transaction Volume (Million), 2009-2018
Figure 50: Switzerland - Charge Cards Market Transaction Value Share Analysis by Channel (CHF Million), 2009-2018
Figure 51: Switzerland - Charge Cards Market Transaction Volume Share Analysis by Channel (Thousand), 2009-2018
Figure 52: Switzerland - Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 53: Switzerland - Personal Charge Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Figure 54: Switzerland - Personal Charge Cards Segment Size by Transaction Volume (Million), 2009-2018
Figure 55: Switzerland - Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 56: Switzerland - Commercial Charge Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Figure 57: Switzerland - Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009-2018
Figure 58: Switzerland - Charge Card Market Shares by Scheme in Terms of Transaction Value (%), 2013
Figure 59: Switzerland - Prepaid Cards Market Volume and Penetration, 2009-2018
Figure 60: Switzerland - Prepaid Cards Market Size by Volume of Cards (Million), 2009-2018
Figure 61: Switzerland - Prepaid Cards Market Size by Transaction Value (CHF Million), 2009-2018
Figure 62: Switzerland - Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 63: Switzerland - Open-Loop Prepaid Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Figure 64: Switzerland - Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009-2018
Figure 65: Switzerland - Closed-Loop Prepaid Cards Segment Size by Transaction Value (CHF Million), 2009-2018
Figure 66: Switzerland - Share of Merchant Acquirers in Terms of Transaction Volume at POS Terminals, 2013
