Summary
A weakening demand for beer and stagnant consumer spending as a result of lowered average income has seen the beer market decline. Most of the new beers seen are imported and only seen between April and October. The two main breweries Taiwan Tobacco and Liquor and Tsingtao take up most of the market share.
Key Findings
- Imported beer isn't as popular as local beer due to taste preferences
- Health and wellness as well as strict drink drive policies are slowing down growth
- Beer is only consumed at special occasions as it is seen as high price and high calorie
Synopsis
Canadean's Taiwan Beer Market Insights 2015 Report provides a complete overview of the Taiwan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
- Value by distribution channel 2010-2014, with 2015 forecasts
- 2013-2015 selected on- / off-premise retail prices
- Details of key beer new product launches in 2014 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Taiwan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Taiwan beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Taiwan beer market
- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
List Of Tables
Table 1: Data Revisions Summary
Table 2: Taiwan Population Size and Growth, 1991-2017F
Table 3: Taiwan Economic Indicators, 2006-2016F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2013
Table 8: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2012-2014
Table 11: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2013-2015F
Table 14: Trade Margin Build-Up Model
Table 15: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 16: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 17: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 18: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 19: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 20: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 21: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 22: Beer Market Valuation (Local Currency), 2013-2015F
Table 23: Beer Consumption by Local Definition, 2011-2015F
Table 24: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 25: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 26: Beer Consumption by Type, 2011-2015F
Table 27: Beer Consumption by Geographic Scope, 2011-2015F
Table 28: Beer All Trademarks, 2010-2014
Table 29: Beer Brands by Local Definition, 2010-2014
Table 30: Beer Brands by Standard Price Segment, 2010-2014
Table 31: Beer Brands by Alcoholic Strength, 2010-2014
Table 32: Beer Brands by Type, 2010-2014
Table 33: Imported Brands by Origin, 2010-2014
Table 34: Beer Licensed Brands, 2010-2014
Table 35: Beer Private Label Brands, 2011-2014
Table 36: Beer Trademark Owners, 2010-2014
Table 37: Beer Local Operators, 2010-2014
Table 38: Beer leading Brewers/Importers, 2010-2014
Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 40: Beer Distribution: On vs Off Premise, 2011-2015F
Table 41: Taiwan Tobacco and Liquor Brand Volumes 2010-2014
Table 42: Taiwan Tsing Beer Co Brand Volumes 2010-2014
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
