Synopsis
The report presents detailed data on the Tea consumption trends in China, analyzing the Tea consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Tea Market in China to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Consumption analysis by segments.
• Market value by segments.
Summary
Canadean’s "Tea Market in China to 2016: Market Profile" provides detailed data on dynamics in China Tea market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Tea sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Tea market.
• Gain insight into the Tea consumption patterns in China.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data and sales by distribution channel at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 China Tea Market Analysis
2.1 Market Growth Dynamics-Tea, 2006–16
2.1.1 Tea Market Growth Dynamics by Volume, 2006–16
2.1.2 Tea Market Growth Dynamics by Value, 2006–16
2.2 Tea Consumption Analysis, 2006–16
2.2.1 Tea Market by Volume, 2006–16
2.2.2 Tea Consumption by Segments, 2006–16
2.3 Tea Market Value Analysis, 2006–16
2.3.1 Tea Market by Value, 2006–16
2.3.2 Average Consumer Price/ Kg – Tea, 2006–16
2.3.3 Tea Market Value by Segments, 2006–16
2.4 Black Specialty Tea Market Analysis, 2006–16
2.4.1 Black Specialty Tea Market by Volume, 2006–16
2.4.2 Black Specialty Tea Market by Value, 2006–16
2.5 Black Standard Tea Market Analysis, 2006–16
2.5.1 Black Standard Tea Market by Volume, 2006–16
2.5.2 Black Standard Tea Market by Value, 2006–16
2.6 Fruit & Herbal Tea Market Analysis, 2006–16
2.6.1 Fruit & Herbal Tea Market by Volume, 2006–16
2.6.2 Fruit & Herbal Tea Market by Value, 2006–16
2.7 Green Tea Market Analysis, 2006–16
2.7.1 Green Tea Market by Volume, 2006–16
2.7.2 Green Tea Market by Value, 2006–16
2.8 Instant Tea Market Analysis, 2006–16
2.8.1 Instant Tea Market by Volume, 2006–16
2.8.2 Instant Tea Market by Value, 2006–16
2.9 Tea Market Volume Analysis by Brands, 2008-11
2.1 Tea Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Tables
Table 1: Volume Units for Hot Drinks Market
Table 2: China Tea Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size 2016, by Volume (Kg m)
Table 3: China Tea Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size 2016, by Value (CNY m)
Table 4: China Tea Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Table 5: China Tea Consumption (Kg m) by Segments, 2006–11
Table 6: China Tea Consumption (Kg m) by Segments, 2011–16
Table 7: China Tea Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Table 8: China Tea Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 9: China Tea Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
Table 10: China Tea Market Value (CNY m) by Segments, 2006–11
Table 11: China Tea Market Value (CNY m) by Segments, 2011–16
Table 12: China Tea Market Value (USD m) by Segments, 2006–11
Table 13: China Tea Market Value (USD m) by Segments, 2011–16
Table 14: China Black Specialty Tea Market by Volume (Kg m), 2006–16
Table 15: China Black Specialty Tea Market by Value (CNY m), 2006–16
Table 16: China Black Specialty Tea Market by Value (USD m), 2006–16
Table 17: China Black Standard Tea Market by Volume (Kg m), 2006–16
Table 18: China Black Standard Tea Market by Value (CNY m), 2006–16
Table 19: China Black Standard Tea Market by Value (USD m), 2006–16
Table 20: China Fruit & Herbal Tea Market by Volume (Kg m), 2006–16
Table 21: China Fruit & Herbal Tea Market by Value (CNY m), 2006–16
Table 22: China Fruit & Herbal Tea Market by Value (USD m), 2006–16
Table 23: China Green Tea Market by Volume (Kg m), 2006–16
Table 24: China Green Tea Market by Value (CNY m), 2006–16
Table 25: China Green Tea Market by Value (USD m), 2006–16
Table 26:China Instant Tea Market by Volume (Kg m), 2006–16
Table 27: China Instant Tea Market by Value (CNY m), 2006–16
Table 28: China Instant Tea Market by Value (USD m), 2006–16
Table 29: China Tea Market Volume Analysis by Brands, 2008–11
Table 30: China Tea Market Value by Distribution Channel (CNY m), 2008–11
Table 31: China Tea Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Tea Market Growth Dynamics by Volume, 2006–16
Figure 3: China Tea Market Growth Dynamics (CNY m), 2006–16
Figure 4: China Tea Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 5: China Tea Consumption (Kg m) by Segments, 2006–16
Figure 6: China Tea Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 7: China Tea Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
Figure 8: China Tea Market Value (CNY m) by Segments, 2006–16
Figure 9: China Black Specialty Tea Market by Volume (Kg m), 2006–16
Figure 10: China Black Specialty Tea Market by Value (CNY m), 2006–16
Figure 11: China Black Standard Tea Market by Volume (Kg m), 2006–16
Figure 12: China Black Standard Tea Market by Value (CNY m), 2006–16
Figure 13: China Fruit & Herbal Tea Market by Volume (Kg m), 2006–16
Figure 14: China Fruit & Herbal Tea Market by Value (CNY m), 2006–16
Figure 15: China Green Tea Market by Volume (Kg m), 2006–16
Figure 16: China Green Tea Market by Value (CNY m), 2006–16
Figure 17: China Instant Tea Market by Volume (Kg m), 2006–16
Figure 18: China Instant Tea Market by Value (CNY m), 2006–16
Figure 19: China Tea Market Volume Analysis by Brands, 2008–11
Figure 20: China Tea Market Value by Distribution Channel (CNY m), 2008–11
