Synopsis
• The Future of the Feminine Hygiene Market in the US, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Feminine Hygiene consumption trends in the US, historic and forecast Feminine Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Feminine Hygiene market sales overall and to know which categories and segments showing growth in the coming years
Scope
Detailed category coverage is provided, covering five product segments that include: Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons and Women's Disposable Razors & Blades.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Feminine Hygiene market in the US and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the British Feminine Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Feminine Hygiene in the US
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 US Feminine Hygiene Market Analysis by Value
2.1 Overall Feminine Hygiene Market Value, 2006-16
2.2 Feminine Hygiene Market Value Growth Dynamics
2.3 Feminine Hygiene Market Value by Category, 2006-16
2.4 Feminine Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 US Internal Cleansers & Sprays Market Analysis
3.1 Market Growth Dynamics-Internal Cleansers & Sprays, 2006-16
3.1.1 Internal Cleansers & Sprays Growth Dynamics by Volume, 2006-16
3.1.2 Internal Cleansers & Sprays Market Growth Dynamics by Value, 2006-16
3.2 Internal Cleansers & Sprays Market Size Analysis, 2006-16
3.2.1 Internal Cleansers & Sprays Market by Volume, 2006-16
3.3 Internal Cleansers & Sprays Market Value Analysis, 2006-16
3.3.1 Internal Cleansers & Sprays Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Internal Cleansers & Sprays, 2006-16
3.4 Internal Cleansers & Sprays Market Volume Analysis by Brands, 2008-11
3.5 Internal Cleansers & Sprays Market Value by Distribution Channel, 2008-11
4 US Pantiliners & Shields Market Analysis
4.1 Market Growth Dynamics-Pantiliners & Shields, 2006-16
4.1.1 Pantiliners & Shields Growth Dynamics by Volume, 2006-16
4.1.2 Pantiliners & Shields Market Growth Dynamics by Value, 2006-16
4.2 Pantiliners & Shields Market Size Analysis, 2006-16
4.2.1 Pantiliners & Shields Market by Volume, 2006-16
4.3 Pantiliners & Shields Market Value Analysis, 2006-16
4.3.1 Pantiliners & Shields Market by Value, 2006-16
4.3.2 Average Consumer Price/ Unit - Pantiliners & Shields, 2006-16
4.4 Pantiliners & Shields Market Volume Analysis by Brands, 2008-11
4.5 Pantiliners & Shields Market Value by Distribution Channel, 2008-11
5 US Sanitary Pads Market Analysis
5.1 Market Growth Dynamics-Sanitary Pads, 2006-16
5.1.1 Sanitary Pads Growth Dynamics by Volume, 2006-16
5.1.2 Sanitary Pads Market Growth Dynamics by Value, 2006-16
5.2 Sanitary Pads Market Size Analysis, 2006-16
5.2.1 Sanitary Pads Market by Volume, 2006-16
5.3 Sanitary Pads Market Value Analysis, 2006-16
5.3.1 Sanitary Pads Market by Value, 2006-16
5.3.2 Average Consumer Price/ Unit - Sanitary Pads, 2006-16
5.4 Sanitary Pads Market Volume Analysis by Brands, 2008-11
5.5 Sanitary Pads Market Value by Distribution Channel, 2008-11
6 US Tampons Market Analysis
6.1 Market Growth Dynamics- Tampons, 2006-16
6.1.1 Tampons Growth Dynamics by Volume, 2006-16
6.1.2 Tampons Market Growth Dynamics by Value, 2006-16
6.2 Tampons Market Size Analysis, 2006-16
6.2.1 Tampons Market by Volume, 2006-16
6.3 Tampons Market Value Analysis, 2006-16
6.3.1 Tampons Market by Value, 2006-16
6.3.2 Average Consumer Price/ Unit - Tampons, 2006-16
6.4 Tampons Market Volume Analysis by Brands, 2008-11
6.5 Tampons Market Value by Distribution Channel, 2008-11
7 US Women's Disposable Razors & Blades Market Analysis
7.1 Market Growth Dynamics- Women's Disposable Razors & Blades, 2006-16
7.1.1 Women's Disposable Razors & Blades Growth Dynamics by Volume, 2006-16
7.1.2 Women's Disposable Razors & Blades Market Growth Dynamics by Value, 2006-16
7.2 Women's Disposable Razors & Blades Market Analysis, 2006-16
7.2.1 Women's Disposable Razors & Blades Market by Volume, 2006-16
7.3 Women's Disposable Razors & Blades Market Value Analysis, 2006-16
7.3.1 Women's Disposable Razors & Blades Market by Value, 2006-16
7.3.2 Average Consumer Price/ Unit - Women's Disposable Razors & Blades, 2006-16
7.4 Women's Disposable Razors & Blades Market Volume Analysis by Brands, 2008-11
7.5 Women's Disposable Razors & Blades Market Value by Distribution Channel, 2008-11
8 Methodology
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for Feminine Hygiene Market
Table 2: US Feminine Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 3: US Feminine Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (USD m)
Table 4: US Feminine Hygiene Market Value (USD m) by Category, 2006-11
Table 5: US Feminine Hygiene Market Value (USD m) by Category, 2006-11
Table 6: US Feminine Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 7: US Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 8: US Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m)
Table 9: US Internal Cleansers & Sprays Market (Liters m) and Growth (Y-o-Y), 2006-16
Table 10: US Internal Cleansers & Sprays Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 11: US Internal Cleansers & Sprays Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 12: US Internal Cleansers & Sprays Market Volume by Brands (Liters m), 2008-11
Table 13: US Internal Cleansers & Sprays Market Value by Distribution Channel (USD m), 2008-11
Table 14: US Pantiliners & Shields Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 15: US Pantiliners & Shields Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (USD m)
Table 16: US Pantiliners & Shields Market (Units m) and Growth (Y-o-Y), 2006-16
Table 17: US Pantiliners & Shields Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: US Pantiliners & Shields Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 19: US Pantiliners & Shields Market Volume by Brands (Units m), 2008-11
Table 20: US Pantiliners & Shields Market Value by Distribution Channel (USD m), 2008-11
Table 21: US Sanitary Pads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 22: US Sanitary Pads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (USD m)
Table 23: US Sanitary Pads Market (Units m) and Growth (Y-o-Y), 2006-16
Table 24: US Sanitary Pads Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 25: US Sanitary Pads Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 26: US Sanitary Pads Market Volume by Brands (Units m), 2008-11
Table 27: US Sanitary Pads Market Value by Distribution Channel (USD m), 2008-11
Table 28: US Tampons Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 29: US Tampons Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (USD m)
Table 30: US Tampons Market (Units m) and Growth (Y-o-Y), 2006-16
Table 31: US Tampons Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 32: US Tampons Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 33: US Tampons Market Volume by Brands (Units m), 2008-11
Table 34: US Tampons Market Value by Distribution Channel (USD m), 2008-11
Table 35: US Women's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 36: US Women's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (USD m)
Table 37: US Women's Disposable Razors & Blades Market (Units m) and Growth (Y-o-Y), 2006-16
Table 38: US Women's Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 39: US Women's Disposable Razors & Blades Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 40: US Women's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Table 41: US Women's Disposable Razors & Blades Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Feminine Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 3: US Feminine Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 4: US Feminine Hygiene Market Value (USD m) by Category, 2006-16
Figure 5: US Feminine Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: US Internal Cleansers & Sprays Market Growth Dynamics by Volume, 2006-16
Figure 7: Internal Cleansers & Sprays Market Growth Dynamics by Value, 2006-16
Figure 8: US Internal Cleansers & Sprays Market (Liters m) and Growth (Y-o-Y), 2006-16
Figure 9: US Internal Cleansers & Sprays Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 10: US Internal Cleansers & Sprays Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 11: US Internal Cleansers & Sprays Market Volume by Brands (Liters m), 2008-11
Figure 12: US Internal Cleansers & Sprays Market Value by Distribution Channel (USD m), 2008-11
Figure 13: US Pantiliners & Shields Market Growth Dynamics by Volume, 2006-16
Figure 14: US Pantiliners & Shields Market Growth Dynamics by Value, 2006-16
Figure 15: US Pantiliners & Shields Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 16: US Pantiliners & Shields Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 17: US Pantiliners & Shields Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 18: US Pantiliners & Shields Market Volume by Brands (Units m), 2008-11
Figure 19: US Pantiliners & Shields Market Value by Distribution Channel (USD m), 2008-11
Figure 20: US Sanitary Pads Market Growth Dynamics by Volume, 2006-16
Figure 21: US Sanitary Pads Market Growth Dynamics by Value (USD m), 2006-16
Figure 22: US Sanitary Pads Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 23: US Sanitary Pads Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 24: US Sanitary Pads Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 25: US Sanitary Pads Market Volume by Brands (Units m), 2008-11
Figure 26: US Sanitary Pads Market Value by Distribution Channel (USD m), 2008-11
Figure 27: US Tampons Market Growth Dynamics by Volume, 2006-16
Figure 28: US Tampons Market Growth Dynamics by Value (USD m), 2006-16
Figure 29: US Tampons Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 30: US Tampons Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 31: US Tampons Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 32: US Tampons Market Volume by Brands (Units m), 2008-11
Figure 33: US Tampons Market Value by Distribution Channel (USD m), 2008-11
Figure 34: US Women's Disposable Razors & Blades Market Growth Dynamics by Volume, 2006-16
Figure 35: US Women's Disposable Razors & Blades Market Growth Dynamics by Value (USD m), 2006-16
Figure 36: US Women's Disposable Razors & Blades Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 37: US Women's Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 38: US Women's Disposable Razors & Blades Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 39: US Women's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Figure 40: US Women's Disposable Razors & Blades Market Value by Distribution Channel (USD m), 2008-11
