Synopsis
The Future of the Fish and Seafood Market in The US, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Fish and Seafood consumption trends in the US, historic and forecast Fish and Seafood consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Fish and Seafood sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering six product segments that include: Fresh Fish and Seafood (Counter), Raw Packaged Fish and Seafood - Whole Cuts, Raw Packaged Fish and Seafood - Processed Pieces, Ambient Fish and Seafood, Frozen Fish and Seafood, and Dried Fish and Seafood.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Fish and Seafood market in the US and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the US Fish and Seafood market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
NA
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children's behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 US Fish & Seafood Market Overview
2.1 Fish & Seafood Market Analysis by Volume
2.1.1 Overall Fish & Seafood Consumption, 2006-16
2.1.2 Per-capita Fish & Seafood consumption, 2006-16
2.1.3 Fish & Seafood Market Growth Dynamics, by Volume
2.1.4 Fish & Seafood Consumption by Category, 2006-16
2.1.5 Fish & Seafood Consumption - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Fish & Seafood Market Analysis by Value
2.2.1 Overall Fish & Seafood Market Value, 2006-16
2.2.2 Fish & Seafood Market Value Growth Dynamics
2.2.3 Fish & Seafood Market Value by Category, 2006-16
2.2.4 Fish & Seafood Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 US Fresh Fish & Seafood (Counter) Market Analysis
3.1 Market Growth Dynamics-Fresh Fish & Seafood (Counter), 2006-16
3.1.1 Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2006-16
3.1.2 Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2006-16,
3.2 Fresh Fish & Seafood (Counter) Consumption Analysis, 2006-16
3.2.1 Fresh Fish & Seafood (Counter) Market by Volume, 2006-16
3.3 Fresh Fish & Seafood (Counter) Market Value Analysis, 2006-16
3.3.1 Fresh Fish & Seafood (Counter) Market by Value, 2006-16
3.3.2 Average Consumer Price/ Kg - Fresh Fish & Seafood (Counter), 2006-16
3.4 Fresh Fish & Seafood (Counter) Market Value by Distribution Channel, 2008-11
4 US Raw Packaged Fish & Seafood - Whole Cuts Market Analysis
4.1 Market Growth Dynamics-Raw Packaged Fish & Seafood - Whole Cuts, 2006-16
4.1.1 Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Volume, 2006-16
4.1.2 Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Value, 2006-16
4.2 Raw Packaged Fish & Seafood - Whole Cuts Consumption Analysis, 2006-16
4.2.1 Raw Packaged Fish & Seafood - Whole Cuts Market by Volume, 2006-16
4.3 Raw Packaged Fish & Seafood - Whole Cuts Market Value Analysis, 2006-16
4.3.1 Raw Packaged Fish & Seafood - Whole Cuts Market by Value, 2006-16
4.3.2 Average Consumer Price/ Kg - Raw Packaged Fish & Seafood - Whole Cuts, 2006-16
4.4 Raw Packaged Fish & Seafood - Whole Cuts Market Value by Distribution Channel, 2008-11
5 US Raw Packaged Fish & Seafood - Processed Pieces Market Analysis
5.1 Market Growth Dynamics- Raw Packaged Fish & Seafood - Processed Pieces, 2006-16
5.1.1 Raw Packaged Fish & Seafood - Processed Pieces Market Growth Dynamics by Volume, 2006-16
5.1.2 Raw Packaged Fish & Seafood - Processed Pieces Market Growth Dynamics by Value, 2006-16
5.2 Raw Packaged Fish & Seafood - Processed Pieces Consumption Analysis, 2006-16
5.2.1 Raw Packaged Fish & Seafood - Processed Pieces Market by Volume, 2006-16
5.3 Raw Packaged Fish & Seafood - Processed Pieces Market Value Analysis, 2006-16
5.3.1 Raw Packaged Fish & Seafood - Processed Pieces Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Raw Packaged Fish & Seafood - Processed Pieces, 2006-16
5.4 Raw Packaged Fish & Seafood - Processed Pieces Market Value by Distribution Channel, 2008-11
6 US Ambient Fish & Seafood Market Analysis
6.1 Market Growth Dynamics-Ambient Fish & Seafood, 2006-16
6.1.1 Ambient Fish & Seafood Market Growth Dynamics by Volume, 2006-16
6.1.2 Ambient Fish & Seafood Market Growth Dynamics by Value, 2006-16
6.2 Ambient Fish & Seafood Consumption Analysis, 2006-16
6.2.1 Ambient Fish & Seafood Market by Volume, 2006-16
6.3 Ambient Fish & Seafood Market Value Analysis, 2006-16
6.3.1 Ambient Fish & Seafood Market by Value, 2006-16
6.3.2 Average Consumer Price/ Kg -Ambient Fish& Seafood, 2006-16
6.4 Ambient Fish & Seafood Market Volume Analysis by Brands, 2008-11
6.5 Ambient Fish & Seafood Market Value by Distribution Channel, 2008-11
7 US Frozen Fish & Seafood Market Analysis
7.1 Market Growth Dynamics-Frozen Fish & Seafood, 2006-16
7.1.1 Frozen Fish & Seafood Market Growth Dynamics by Volume, 2006-16
7.1.2 Frozen Fish & Seafood Market Growth Dynamics by Value, 2006-16
7.2 Frozen Fish & Seafood Consumption Analysis, 2006-16
7.2.1 Frozen Fish & Seafood Market by Volume, 2006-16
7.2.2 Frozen Fish & Seafood Consumption by Segments, 2006-16
7.3 Frozen Fish & Seafood Market Value Analysis, 2006-16
7.3.1 Frozen Fish & Seafood Market by Value, 2006-16
7.3.2 Average Consumer Price/ Kg - Frozen Fish & Seafood, 2006-16
7.3.3 Frozen Fish & Seafood Market Value by Segments, 2006-16
7.4 Frozen Whole Cuts of Fish & Seafood Market Analysis, 2006-16
7.4.1 Frozen Whole Cuts of Fish & Seafood Market by Volume, 2006-16
7.4.2 Frozen Whole Cuts of Fish & Seafood Market by Value, 2006-16
7.5 Frozen Processed Fish Market Analysis, 2006-16
7.5.1 Frozen Processed Fish Market by Volume, 2006-16
7.5.2 Frozen Processed Fish Market by Value, 2006-16
7.6 Frozen Fish & Seafood Market Volume Analysis by Brands, 2008-11
7.7 Frozen Fish & Seafood Market Value by Distribution Channel, 2008-11
8 US Dried Fish & Seafood Market Analysis
8.1 Market Growth Dynamics- Dried Fish & Seafood, 2006-16
8.1.1 Dried Fish & Seafood Market Growth Dynamics by Volume, 2006-16
8.1.2 Dried Fish & Seafood Market Growth Dynamics by Value, 2006-16,
8.2 Dried Fish & Seafood Consumption Analysis, 2006-16
8.2.1 Dried Fish & Seafood Market by Volume, 2006-16
8.3 Dried Fish & Seafood Market Value Analysis, 2006-16
8.3.1 Dried Fish & Seafood Market by Value, 2006-16
8.3.2 Average Consumer Price/ Kg - Dried Fish & Seafood, 2006-16
8.4 Dried Fish & Seafood Market Value by Distribution Channel, 2008-11
9 Methodology
9.1 About Canadean
9.2 Disclaimer
List Of Table
Table 1: Volume Units for the Fish & Seafood Market
Table 2: US Fish & Seafood Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 3: US Per-capita Fish & Seafood Consumption (Kg/head & Y-o-Y growth), 2006-16
Table 4: US Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Category, by Volume (Kg m)
Table 5: US Fish & Seafood Consumption (Kg m) by Category, 2006-11
Table 6: US Fish & Seafood Consumption (Kg m) by Category, 2011-16
Table 7: US Fish & Seafood Consumption by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: US Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 9: US Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Category, by value (USD m)
Table 10: US Fish & Seafood Market Value (USD m) by Category, 2006-11
Table 11: US Fish & Seafood Market Value (USD m) by Category, 2011-16
Table 12: US Fish & Seafood Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 13: US Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 14: US Fresh Fish & Seafood (Counter) Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m), by Segments
Table 15: US Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Table 16: US Fresh Fish & Seafood (Counter) Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 17: US Fresh Fish & Seafood (Counter) Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 18: US Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (USD m), 2008-11
Table 19: US Raw Packaged Fish & Seafood - Whole Cuts Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 20: US Raw Packaged Fish & Seafood - Whole Cuts Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m), by Segments
Table 21: US Raw Packaged Fish & Seafood - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Table 22: US Raw Packaged Fish & Seafood - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 23: US Raw Packaged Fish & Seafood - Whole Cuts Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 24: US Raw Packaged Fish & Seafood - Whole Cuts Market Value by Distribution Channel (USD m), 2008-11
Table 25: US Raw Packaged Fish & Seafood - Processed Pieces Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 26: US Raw Packaged Fish & Seafood - Processed Pieces Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m), by Segments
Table 27: US Raw Packaged Fish & Seafood - Processed Pieces Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Table 28: US Raw Packaged Fish & Seafood - Processed Pieces Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 29: US Raw Packaged Fish & Seafood - Processed Pieces Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 30: US Raw Packaged Fish & Seafood - Processed Pieces Market Value by Distribution Channel (USD m), 2008-11
Table 31: US Ambient Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 32: US Ambient Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m), by Segments
Table 33: US Ambient Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Table 34: US Ambient Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 35: US Ambient Fish & Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 36: US Ambient Fish & Seafood Market Volume by Brands (Kg m), 2008-11
Table 37: US Ambient Fish & Seafood Market Value by Distribution Channel (USD m), 2008-11
Table 38: US Frozen Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 39: US Frozen Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m), by Segments
Table 40: US Frozen Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Table 41: US Frozen Fish & Seafood Consumption (Kg m) by Segments, 2006-11
Table 42: US Frozen Fish & Seafood Consumption (Kg m) by Segments, 2011-16
Table 43: US Frozen Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 44: US Frozen Fish & Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 45: US Frozen Fish & Seafood Market Value (USD m) by Segments, 2006-11
Table 46: US Frozen Fish & Seafood Market Value (USD m) by Segments, 2011-16
Table 47: US Frozen Whole Cuts of Fish & Seafood Market by Volume (Kg m), 2006-16
Table 48: US Frozen Whole Cuts of Fish & Seafood Market by Value (USD m), 2006-16
Table 49: US Frozen Processed Fish Market by Volume (Kg m), 2006-16
Table 50: US Frozen Processed Fish Market by Value (USD m), 2006-16
Table 51: US Frozen Fish & Seafood Market Volume by Brands (Kg m), 2008-11
Table 52: US Frozen Fish & Seafood Market Value by Distribution Channel (USD m), 2008-11
Table 53: US Dried Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 54: US Dried Fish & Seafood Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m), by Segments
Table 55: US Dried Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Table 56: US Dried Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 57: US Dried Fish & Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 58: US Dried Fish & Seafood Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Fish & Seafood Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 3: US Per-capita Fish & Seafood Consumption (Kg/head & Y-o-Y growth), 2006-16
Figure 4: US Fish & Seafood Market Dynamics, by Category, by Volume 2006-16
Figure 5: US Fish & Seafood Consumption (Kg m) by Category, 2006-16
Figure 6: US Fish & Seafood Consumption by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: US Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 8: US Fish & Seafood Market Dynamics, by Category, by Market Value 2006-16
Figure 9: US Fish & Seafood Market Value (USD m) by Category, 2006-16
Figure 10: US Fish & Seafood Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 11: US Fresh Fish & Seafood (Counter) Market Growth Dynamics by Volume, 2006-16
Figure 12: Fresh Fish & Seafood (Counter) Market Growth Dynamics by Value, 2006-16
Figure 13: US Fresh Fish & Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Figure 14: US Fresh Fish & Seafood (Counter) Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 15: US Fresh Fish & Seafood (Counter) Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 16: US Fresh Fish & Seafood (Counter) Market Value by Distribution Channel (USD m), 2008-11
Figure 17: Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Volume, 2006-16
Figure 18: US Raw Packaged Fish & Seafood - Whole Cuts Market Growth Dynamics by Value, 2006-16
Figure 19: US Raw Packaged Fish & Seafood - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Figure 20: US Raw Packaged Fish & Seafood - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 21: US Raw Packaged Fish & Seafood - Whole Cuts Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 22: US Raw Packaged Fish & Seafood - Whole Cuts Market Value by Distribution Channel (USD m), 2008-11
Figure 23: Raw Packaged Fish & Seafood - Processed Pieces Market Growth Dynamics by Volume, 2006-16
Figure 24: US Raw Packaged Fish & Seafood - Processed Pieces Market Growth Dynamics by Value, 2006-16
Figure 25: US Raw Packaged Fish & Seafood - Processed Pieces Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Figure 26: US Raw Packaged Fish & Seafood - Processed Pieces Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 27: US Raw Packaged Fish & Seafood - Processed Pieces Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 28: US Raw Packaged Fish & Seafood- Processed Pieces Market Value by Distribution Channel (USD m), 2008-11
Figure 29: Ambient Fish & Seafood Market Growth Dynamics by Volume, 2006-16
Figure 30: US Ambient Fish & Seafood Market Growth Dynamics by Value, 2006-16
Figure 31: US Ambient Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Figure 32: US Ambient Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 33: US Ambient Fish & Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 34: US Ambient Fish & Seafood Market Volume by Brands (Kg m), 2008-11
Figure 35: US Ambient Fish & Seafood Market Value by Distribution Channel (USD m), 2008-11
Figure 36: US Frozen Fish & Seafood Market Growth Dynamics by Volume, 2006-16
Figure 37: US Frozen Fish & Seafood Market Growth Dynamics by Value (USD m), 2006-16
Figure 38: US Frozen Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Figure 39: US Frozen Fish & Seafood Consumption (Kg m) by Segments, 2006-16
Figure 40: US Frozen Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 41: US Frozen Fish & Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 42: US Frozen Fish & Seafood Market Value (USD m) by Segments, 2006-16
Figure 43: US Frozen Whole Cuts of Fish & Seafood Market by Volume (Kg m), 2006-16
Figure 44: US Frozen Whole Cuts of Fish & Seafood Market by Value (USD m), 2006-16
Figure 45: US Frozen Processed Fish Market by Volume (Kg m), 2006-16
Figure 46: US Frozen Processed Fish Market by Value (USD m), 2006-16
Figure 47: US Frozen Fish & Seafood Market Volume by Brands (Kg m), 2008-11
Figure 48: US Frozen Fish & Seafood Market Value by Distribution Channel (USD m), 2008-11
Figure 49: US Dried Fish & Seafood Market Growth Dynamics by Volume, 2006-16
Figure 50: Dried Fish & Seafood Market Growth Dynamics by Value, 2006-16
Figure 51: US Dried Fish & Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Figure 52: US Dried Fish & Seafood Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 53: US Dried Fish & Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 54: US Dried Fish & Seafood Market Value by Distribution Channel (USD m), 2008-11
