Synopsis
• The Future of the Male Toiletries Market in Italy, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Male Toiletries consumption trends in Italy, historic and forecast Male Toiletries consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Male Toiletries sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering four product segments that include: Men's Disposable Razors & Blades, Post-Shave Cosmetics - Men's, Pre-Shave Cosmetics and Aftershaves & Colognes - Men's.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Male Toiletries market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Italian Male Toiletries market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Male Toiletries in Italy.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Male Toiletries Market Analysis by Value
2.1 Overall Male Toiletries Market Value, 2006-16
2.2 Male Toiletries Market Value Growth Dynamics
2.3 Male Toiletries Market Value by Category, 2006-16
2.4 Male Toiletries Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Men's Disposable Razors & Blades Market Analysis
3.1 Market Growth Dynamics- Men's Disposable Razors & Blades, 2006-16
3.1.1 Men's Disposable Razors & Blades Growth Dynamics by Volume, 2006-16
3.1.2 Men's Disposable Razors & Blades Market Growth Dynamics by Value, 2006-16
3.2 Men's Disposable Razors & Blades Consumption Analysis, 2006-16
3.2.1 Men's Disposable Razors & Blades Consumption by Volume, 2006-16
3.3 Men's Disposable Razors & Blades Market Value Analysis, 2006-16
3.3.1 Men's Disposable Razors & Blades Market by Value, 2006-16
3.3.2 Average Consumer Price/ Unit - Men's Disposable Razors & Blades, 2006-16
3.4 Men's Disposable Razors & Blades Market Volume Analysis by Brands, 2008-11
3.5 Men's Disposable Razors & Blades Market Value by Distribution Channel, 2008-11
4 Italy Post-Shave Cosmetics - Men's -Market Analysis
4.1 Market Growth Dynamics- Post-Shave Cosmetics - Men's, 2006-16
4.1.1 Post-Shave Cosmetics - Men's Growth Dynamics by Volume, 2006-16
4.1.2 Post-Shave Cosmetics - Men's Market Growth Dynamics by Value, 2006-16
4.2 Post-Shave Cosmetics - Men's Consumption Analysis, 2006-16
4.2.1 Post-Shave Cosmetics - Men's Consumption by Volume, 2006-16
4.3 Post-Shave Cosmetics - Men's-Market Value Analysis, 2006-16
4.3.1 Post-Shave Cosmetics - Men's Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Post-Shave Cosmetics - Men's, 2006-16
4.4 Post-Shave Cosmetics - Men's-Market Volume Analysis by Brands, 2008-11
4.5 Post-Shave Cosmetics - Men's-Market Value by Distribution Channel, 2008-11
5 Italy Pre-Shave Cosmetics - Men's Market Analysis
5.1 Market Growth Dynamics- Pre-Shave Cosmetics - Men's, 2006-16
5.1.1 Pre-Shave Cosmetics - Men's Growth Dynamics by Volume, 2006-16
5.1.2 Pre-Shave Cosmetics - Men's Market Growth Dynamics by Value, 2006-16
5.2 Pre-Shave Cosmetics - Men's Consumption Analysis, 2006-16
5.2.1 Pre-Shave Cosmetics - Men's Consumption by Volume, 2006-16
5.3 Pre-Shave Cosmetics - Men's Market Value Analysis, 2006-16
5.3.1 Pre-Shave Cosmetics - Men's Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Pre-Shave Cosmetics - Men's, 2006-16
5.4 Pre-Shave Cosmetics - Men's Market Volume Analysis by Brands, 2008-11
5.5 Pre-Shave Cosmetics - Men's Market Value by Distribution Channel, 2008-11
6 Italy Aftershaves & Colognes Market Analysis
6.1 Market Growth Dynamics- Aftershaves & Colognes, 2006-16
6.1.1 Aftershaves & Colognes Growth Dynamics by Volume, 2006-16
6.1.2 Aftershaves & Colognes Market Growth Dynamics by Value, 2006-16
6.2 Aftershaves & Colognes Consumption Analysis, 2006-16
6.2.1 Aftershaves & Colognes Consumption by Volume, 2006-16
6.3 Aftershaves & Colognes Market Value Analysis, 2006-16
6.3.1 Aftershaves & Colognes Market by Value, 2006-16
6.3.2 Average Consumer Price/ Liter - Aftershaves & Colognes, 2006-16
6.4 Aftershaves & Colognes Market Volume Analysis by Brands, 2008-11
6.5 Aftershaves & Colognes Market Value by Distribution Channel, 2008-11
7 Methodology
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for Male Toiletries Market
Table 2: Italy Male Toiletries Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Italy Male Toiletries Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Italy Male Toiletries Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Italy Male Toiletries Market Value (EUR m) by Category, 2006-11
Table 6: Italy Male Toiletries Market Value (EUR m) by Category, 2011-16
Table 7: Italy Male Toiletries Market Value (USD m) by Category, 2006-11
Table 8: Italy Male Toiletries Market Value (USD m) by Category, 2011-16
Table 9: Italy Male Toiletries Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 10: Italy Male Toiletries Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: Italy Men's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 12: Italy Men's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR)
Table 13: Italy Men's Disposable Razors & Blades Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 14: Italy Men's Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 15: Italy Men's Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 16: Italy Men's Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 17: Italy Men's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Table 18: Italy Men's Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2008-11
Table 19: Italy Men's Disposable Razors & Blades Market Value by Distribution Channel (USD m), 2008-11
Table 20: Italy Post-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 21: Italy Post-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 22: Italy Post-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 23: Italy Post-Shave Cosmetics - Men's-Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 24: Italy Post-Shave Cosmetics - Men's- Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 25: Italy Post-Shave Cosmetics - Men's- Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 26: Italy Post-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Table 27: Italy Post-Shave Cosmetics - Men's-Market Value by Distribution Channel (EUR m), 2008-11
Table 28: Italy Post-Shave Cosmetics - Men's Market Value by Distribution Channel (USD m), 2008-11
Table 29: Italy Pre-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 30: Italy Pre-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 31: Italy Pre-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 32: Italy Pre-Shave Cosmetics - Men's Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 33: Italy Pre-Shave Cosmetics - Men's Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 34: Italy Pre-Shave Cosmetics - Men's Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 35: Italy Pre-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Table 36: Italy Pre-Shave Cosmetics - Men's Market Value by Distribution Channel (EUR m), 2008-11
Table 37: Italy Pre-Shave Cosmetics - Men's Market Value by Distribution Channel (USD m), 2008-11
Table 38: Italy Aftershaves & Colognes Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 39: Italy Aftershaves & Colognes Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 40: Italy Aftershaves & Colognes Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 41: Italy Aftershaves & Colognes Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 42: Italy Aftershaves & Colognes Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 43: Italy Aftershaves & Colognes Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 44: Italy Aftershaves & Colognes Market Volume by Brands (Liters m), 2008-11
Table 45: Italy Aftershaves & Colognes Market Value by Distribution Channel (EUR m), 2008-11
Table 46: Italy Aftershaves & Colognes Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Male Toiletries Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Italy Male Toiletries Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Italy Male Toiletries Market Value (EUR m) by Category, 2006-16
Figure 5: Italy Male Toiletries Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Italy Men's Disposable Razors & Blades Market Growth Dynamics by Volume, 2006-16
Figure 7: Men's Disposable Razors & Blades Market Growth Dynamics by Value, 2006-16
Figure 8: Italy Men's Disposable Razors & Blades Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 9: Italy Men's Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 10: Italy Men's Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 11: Italy Men's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Figure 12: Italy Men's Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2008-11
Figure 13: Italy Post-Shave Cosmetics - Men's Market Growth Dynamics by Volume, 2006-16
Figure 14: Italy Post-Shave Cosmetics - Men's Market Growth Dynamics by Value, 2006-16
Figure 15: Italy Post-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 16: Italy Post-Shave Cosmetics - Men's-Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 17: Italy Post-Shave Cosmetics - Men's- Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 18: Italy Post-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Figure 19: Italy Post-Shave Cosmetics - Men's- Market Value by Distribution Channel (EUR m), 2008-11
Figure 20: Italy Pre-Shave Cosmetics - Men's Market Growth Dynamics by Volume, 2006-16
Figure 21: Italy Pre-Shave Cosmetics - Men's Market Growth Dynamics by Value (EUR m), 2006-16
Figure 22: Italy Pre-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 23: Italy Pre-Shave Cosmetics - Men's Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 24: Italy Pre-Shave Cosmetics - Men's Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 25: Italy Pre-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Figure 26: Italy Pre-Shave Cosmetics - Men's Market Value by Distribution Channel (EUR m), 2008-11
Figure 27: Italy Aftershaves & Colognes Market Growth Dynamics by Volume, 2006-16
Figure 28: Italy Aftershaves & Colognes Market Growth Dynamics by Value (EUR m), 2006-16
Figure 29: Italy Aftershaves & Colognes Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 30: Italy Aftershaves & Colognes Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 31: Italy Aftershaves & Colognes Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 32: Italy Aftershaves & Colognes Market Volume by Brands (Liters m), 2008-11
Figure 33: Italy Aftershaves & Colognes Market Value by Distribution Channel (EUR m), 2008-11
