Synopsis
• The Future of the Oral Hygiene Market in China, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Oral Hygiene consumption trends in China, historic and forecast Oral Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Oral Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering six product segments that include: Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads, Toothpaste and Breath Fresheners (Non Confectionery).
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Oral Hygiene market in China and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Chinese Oral Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Oral Hygiene market in China.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 China Oral Hygiene Market Analysis by Value
2.1 Overall Oral Hygiene Market Value, 2006-16
2.2 Oral Hygiene Market Growth Dynamics
2.3 Oral Hygiene Market Value by Category, 2006-16
2.4 Oral Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 China Dental Floss Market Analysis
3.1 Market Growth Dynamics-Dental Floss, 2006-16
3.1.1 Dental Floss Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Dental Floss Market Growth Dynamics by Value, 2006-16
3.2 Dental Floss Consumption Analysis, 2006-16
3.2.1 Dental Floss Consumption by Volume, 2006-16
3.2.2 Dental Floss Consumption by Segments, 2006-16
3.3 Dental Floss Market Value Analysis, 2006-16
3.3.1 Dental Floss Market by Value, 2006-16
3.3.2 Average Consumer Price/ Unit - Dental Floss, 2006-16
3.3.3 Dental Floss Market Value by Segments, 2006-16
3.4 Flossing Tape Market Analysis, 2006-16
3.4.1 Flossing Tape Market by Volume, 2006-16
3.4.2 Flossing Tape Market by Value, 2006-16
3.5 Unwaxed Dental Floss Market Analysis, 2006-16
3.5.1 Unwaxed Dental Floss Market by Volume, 2006-16
3.5.2 Unwaxed Dental Floss Market by Value, 2006-16
3.6 Waxed Dental Floss Market Analysis, 2006-16
3.6.1 Waxed Dental Floss Market by Volume, 2006-16
3.6.2 Waxed Dental Floss Market by Value, 2006-16
3.7 Dental Floss Market Volume Analysis by Brands, 2008-11
3.8 Dental Floss Market Value by Distribution Channel, 2008-11
4 China Mouthwash Market Analysis
4.1 Market Growth Dynamics- Mouthwash, 2006-16
4.1.1 Mouthwash Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Mouthwash Market Growth Dynamics by Value, 2006-16
4.2 Mouthwash Consumption Analysis, 2006-16
4.2.1 Mouthwash Consumption by Volume, 2006-16
4.2.2 Mouthwash Consumption by Segments, 2006-16
4.3 Mouthwash Market Value Analysis, 2006-16
4.3.1 Mouthwash Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Mouthwash, 2006-16
4.3.3 Mouthwash Market Value by Segments, 2006-16
4.4 Medicinal Mouthwash Market Analysis, 2006-16
4.4.1 Medicinal Mouthwash Market by Volume, 2006-16
4.4.2 Medicinal Mouthwash Market by Value, 2006-16
4.5 Standard Mouthwash Market Analysis, 2006-16
4.5.1 Standard Mouthwash Market by Volume, 2006-16
4.5.2 Standard Mouthwash Market by Value, 2006-16
4.6 Mouthwash Market Volume Analysis by Brands, 2008-11
4.7 Mouthwash Market Value by Distribution Channel, 2008-11
5 China Toothbrushes & Replacement Heads Market Analysis
5.1 Market Growth Dynamics- Toothbrushes & Replacement Heads, 2006-16
5.1.1 Toothbrushes & Replacement Heads Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Toothbrushes & Replacement Heads Market Growth Dynamics by Value, 2006-16
5.2 Toothbrushes & Replacement Heads Consumption Analysis, 2006-16
5.2.1 Toothbrushes & Replacement Heads Consumption by Volume, 2006-16
5.2.2 Toothbrushes & Replacement Heads Consumption by Segments, 2006-16
5.3 Toothbrushes & Replacement Heads Market Value Analysis, 2006-16
5.3.1 Toothbrushes & Replacement Heads Market by Value, 2006-16
5.3.2 Average Consumer Price/ Unit - Toothbrushes & Replacement Heads, 2006-16
5.3.3 Toothbrushes & Replacement Heads Market Value by Segments, 2006-16
5.4 Manual Toothbrushes Market Analysis, 2006-16
5.4.1 Manual Toothbrushes Market by Volume, 2006-16
5.4.2 Manual Toothbrushes Market by Value, 2006-16
5.5 Replacement Heads Market Analysis, 2006-16
5.5.1 Replacement Heads Market by Volume, 2006-16
5.5.2 Replacement Heads Market by Value, 2006-16
5.6 Toothbrushes & Replacement Heads Market Volume Analysis by Brands, 2008-11
5.7 Toothbrushes & Replacement Heads Market Value by Distribution Channel, 2008-11
6 China Toothpaste Market Analysis
6.1 Market Growth Dynamics- Toothpaste, 2006-16
6.1.1 Toothpaste Growth Dynamics (Volume Analysis), 2006-16
6.1.2 Toothpaste Market Growth Dynamics by Value, 2006-16,
6.2 Toothpaste Consumption Analysis, 2006-16
6.2.1 Toothpaste Consumption by Volume, 2006-16
6.2.2 Toothpaste Consumption by Segments, 2006-16
6.3 Toothpaste Market Value Analysis, 2006-16
6.3.1 Toothpaste Market by Value, 2006-16
6.3.2 Average Consumer Price/ Liter - Toothpaste, 2006-16
6.3.3 Toothpaste Market Value by Segments, 2006-16
6.4 Bicarbonate of Soda Toothpaste Market Analysis, 2006-16
6.4.1 Bicarbonate of Soda Toothpaste Market by Volume, 2006-16
6.4.2 Bicarbonate of Soda Toothpaste Market by Value, 2006-16
6.5 Cosmetic Toothpaste Market Analysis, 2006-16
6.5.1 Cosmetic Toothpaste Market by Volume, 2006-16
6.5.2 Cosmetic Toothpaste Market by Value, 2006-16
6.6 Specialist Toothpaste Market Analysis, 2006-16
6.6.1 Specialist Toothpaste Market by Volume, 2006-16
6.6.2 Specialist Toothpaste Market by Value, 2006-16
6.7 Standard Toothpaste Market Analysis, 2006-16
6.7.1 Standard Toothpaste Market by Volume, 2006-16
6.7.2 Standard Toothpaste Market by Value, 2006-16
6.8 Toothpaste Market Volume Analysis by Brands, 2008-11
6.9 Toothpaste Market Value by Distribution Channel, 2008-11
7 Methodology
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for Oral Hygiene Market
Table 2: China Oral Hygiene Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Table 3: China Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: China Oral Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (CNY m)
Table 5: China Oral Hygiene Market Value (CNY m) by Category, 2006-11
Table 6: China Oral Hygiene Market Value (CNY m) by Category, 2011-16
Table 7: China Oral Hygiene Market Value (USD m) by Category, 2006-11
Table 8: China Oral Hygiene Market Value (USD m) by Category, 2011-16
Table 9: China Oral Hygiene Market Value (CNY m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 10: China Oral Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: China Dental Floss Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 12: China Dental Floss Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (CNY m)
Table 13: China Dental Floss Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 14: China Dental Floss Consumption (Units m) by Segments, 2006-11
Table 15: China Dental Floss Consumption (Units m) by Segments, 2011-16
Table 16: China Dental Floss Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Table 17: China Dental Floss Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: China Dental Floss Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Table 19: China Dental Floss Market Value (CNY m) by Segments, 2006-11
Table 20: China Dental Floss Market Value (CNY m) by Segments, 2011-16
Table 21: China Dental Floss Market Value (USD m) by Segments, 2006-11
Table 22: China Dental Floss Market Value (USD m) by Segments, 2011-16
Table 23: China Flossing Tape Market by Volume (Units m), 2006-16
Table 24: China Flossing Tape Market by Value (CNY m), 2006-16
Table 25: China Flossing Tape Market by Value (USD m), 2006-16
Table 26: China Unwaxed Dental Floss Market by Volume (Units m), 2006-16
Table 27: China Unwaxed Dental Floss Market by Value (CNY m), 2006-16
Table 28: China Unwaxed Dental Floss Market by Value (USD m), 2006-16
Table 29: China Waxed Dental Floss Market by Volume (Units m), 2006-16
Table 30: China Waxed Dental Floss Market by Value (CNY m), 2006-16
Table 31: China Waxed Dental Floss Market by Value (USD m), 2006-16
Table 32: China Dental Floss Market Volume by Brands (Units m), 2008-11
Table 33: China Dental Floss Market Value by Distribution Channel (CNY m), 2008-11
Table 34: Dental Floss Market Value by Distribution Channel (USD m), 2008-11
Table 35: China Mouthwash Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 36: China Mouthwash Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (CNY m)
Table 37: China Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 38: China Mouthwash Consumption (Liters m) by Segments, 2006-11
Table 39: China Mouthwash Consumption (Liters m) by Segments, 2011-16
Table 40: China Mouthwash Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Table 41: China Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 42: China Mouthwash Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Table 43: China Mouthwash Market Value (CNY m) by Segments, 2006-11
Table 44: China Mouthwash Market Value (CNY m) by Segments, 2011-16
Table 45: China Mouthwash Market Value (USD m) by Segments, 2006-11
Table 46: China Mouthwash Market Value (USD m) by Segments, 2011-16
Table 47: China Medicinal Mouthwash Market by Volume (Liters m), 2006-16
Table 48: China Medicinal Mouthwash Market by Value (CNY m), 2006-16
Table 49: China Medicinal Mouthwash Market by Value (USD m), 2006-16
Table 50: China Standard Mouthwash Market by Volume (Liters m), 2006-16
Table 51: China Standard Mouthwash Market by Value (CNY m), 2006-16
Table 52: China Standard Mouthwash Market by Value (USD m), 2006-16
Table 53: China Mouthwash Market Volume by Brands (Liters m), 2008-11
Table 54: China Mouthwash Market Value by Distribution Channel (CNY m), 2008-11
Table 55: China Mouthwash Value by Distribution Channel (USD m), 2008-11
Table 56: China Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 57: China Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (CNY m)
Table 58: China Toothbrushes & Replacement Heads Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 59: China Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2006-11
Table 60: China Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2011-16
Table 61: China Toothbrushes & Replacement Heads Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Table 62: China Toothbrushes & Replacement Heads Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 63: China Toothbrushes & Replacement Heads Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Table 64: China Toothbrushes & Replacement Heads Market Value (CNY m) by Segments, 2006-11
Table 65: China Toothbrushes & Replacement Heads Market Value (CNY m) by Segments, 2011-16
Table 66: China Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2006-11
Table 67: China Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2011-16
Table 68: China Manual Toothbrushes Market by Volume (Units m), 2006-16
Table 69: China Manual Toothbrushes Market by Value (CNY m), 2006-16
Table 70: China Manual Toothbrushes Market by Value (USD m), 2006-16
Table 71: China Replacement Heads Market by Volume (Units m), 2006-16
Table 72: China Replacement Heads Market by Value (CNY m), 2006-16
Table 73: China Replacement Heads Market by Value (USD m), 2006-16
Table 74: China Toothbrushes & Replacement Heads Market Volume by Brands (Units m), 2008-11
Table 75: China Toothbrushes & Replacement Heads Market Value by Distribution Channel (CNY m), 2008-11
Table 76: China Toothbrushes & Replacement Heads Value by Distribution Channel (USD m), 2008-11
Table 77: China Toothpaste Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 78: China Toothpaste Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (CNY m)
Table 79: China Toothpaste Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 80: China Toothpaste Consumption (Liters m) by Segments, 2006-11
Table 81: China Toothpaste Consumption (Liters m) by Segments, 2011-16
Table 82: China Toothpaste Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Table 83: China Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 84: China Toothpaste Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Table 85: China Toothpaste Market Value (CNY m) by Segments, 2006-11
Table 86: China Toothpaste Market Value (CNY m) by Segments, 2011-16
Table 87: China Toothpaste Market Value (USD m) by Segments, 2006-11
Table 88: China Toothpaste Market Value (USD m) by Segments, 2011-16
Table 89: China Bicarbonate of Soda Toothpaste Market by Volume (Liters m), 2006-16
Table 90: China Bicarbonate of Soda Toothpaste Market by Value (CNY m), 2006-16
Table 91: China Bicarbonate of Soda Toothpaste Market by Value (USD m), 2006-16
Table 92: China Cosmetic Toothpaste Market by Volume (Liters m), 2006-16
Table 93: China Cosmetic Toothpaste Market by Value (CNY m), 2006-16
Table 94: China Cosmetic Toothpaste Market by Value (USD m), 2006-16
Table 95: China Specialist Toothpaste Market by Volume (Liters m), 2006-16
Table 96: China Specialist Toothpaste Market by Value (CNY m), 2006-16
Table 97: China Specialist Toothpaste Market by Value (USD m), 2006-16
Table 98: China Standard Toothpaste Market by Volume (Liters m), 2006-16
Table 99: China Standard Toothpaste Market by Value (CNY m), 2006-16
Table 100: China Standard Toothpaste Market by Value (USD m), 2006-16
Table 101: China Toothpaste Market Volume by Brands (Liters m), 2008-11
Table 102: China Toothpaste Market Value by Distribution Channel (CNY m), 2008-11
Table 103: China Toothpaste Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Oral Hygiene Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Figure 3: China Oral Hygiene Market Dynamics by Category, by Market Value, 2006-16
Figure 4: China Oral Hygiene Market Value (CNY m) by Category, 2006-16
Figure 5: China Oral Hygiene Market Value (CNY m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: China Dental Floss Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Dental Floss Market Growth Dynamics by Value, 2006-16
Figure 8: China Dental Floss Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 9: China Dental Floss Consumption (Units m) by Segments, 2006-16
Figure 10: China Dental Floss Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Figure 11: China Dental Floss Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Figure 12: China Dental Floss Market Value (CNY m) by Segments, 2006-16
Figure 13: China Flossing Tape Market by Volume (Units m), 2006-16
Figure 14: China Flossing Tape Market by Value (CNY m), 2006-16
Figure 15: China Unwaxed Dental Floss Market by Volume (Units m), 2006-16
Figure 16: China Unwaxed Dental Floss Market by Value (CNY m), 2006-16
Figure 17: China Waxed Dental Floss Market by Volume (Units m), 2006-16
Figure 18: China Waxed Dental Floss Market by Value (CNY m), 2006-16
Figure 19: China Dental Floss Market Volume by Brands (Units m), 2008-11
Figure 20: China Dental Floss Market Value by Distribution Channel (CNY m), 2008-11
Figure 21: China Mouthwash Market Growth Dynamics (Volume Analysis), 2006-16
Figure 22: China Mouthwash Market Growth Dynamics by Value (CNY m), 2006-16
Figure 23: China Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 24: China Mouthwash Consumption (Liters m) by Segments, 2006-16
Figure 25: China Mouthwash Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Figure 26: China Mouthwash Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Figure 27: China Mouthwash Market Value (CNY m) by Segments, 2006-16
Figure 28: China Medicinal Mouthwash Market by Volume (Liters m), 2006-16
Figure 29: China Medicinal Mouthwash Market by Value (CNY m), 2006-16
Figure 30: China Standard Mouthwash Market by Volume (Liters m), 2006-16
Figure 31: China Standard Mouthwash Market by Value (CNY m), 2006-16
Figure 32: China Mouthwash Market Volume by Brands (Liters m), 2008-11
Figure 33: China Mouthwash Market Value by Distribution Channel (CNY m), 2008-11
Figure 34: China Toothbrushes & Replacement Heads Market Growth Dynamics (Volume Analysis), 2006-16
Figure 35: China Toothbrushes & Replacement Heads Market Growth Dynamics by Value (CNY m), 2006-16
Figure 36: China Toothbrushes & Replacement Heads Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 37: China Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2006-16
Figure 38: China Toothbrushes & Replacement Heads Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Figure 39: China Toothbrushes & Replacement Heads Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Figure 40: China Toothbrushes & Replacement Heads Market Value (CNY m) by Segments, 2006-16
Figure 41: China Manual Toothbrushes Market by Volume (Units m), 2006-16
Figure 42: China Manual Toothbrushes Market by Value (CNY m), 2006-16
Figure 43: China Replacement Heads Market by Volume (Units m), 2006-16
Figure 44: China Replacement Heads Market by Value (CNY m), 2006-16
Figure 45: China Toothbrushes & Replacement Heads Market Volume by Brands (Units m), 2008-11
Figure 46: China Toothbrushes & Replacement Heads Market Value by Distribution Channel (CNY m), 2008-11
Figure 47: China Toothpaste Market Growth Dynamics (Volume Analysis), 2006-16
Figure 48: Toothpaste Market Growth Dynamics by Value, 2006-16
Figure 49: China Toothpaste Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 50: China Toothpaste Consumption (Liters m) by Segments, 2006-16
Figure 51: China Toothpaste Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Figure 52: China Toothpaste Average Consumer Price (CNY) and Growth (Y-o-Y), 2006-16
Figure 53: China Toothpaste Market Value (CNY m) by Segments, 2006-16
Figure 54: China Bicarbonate of Soda Toothpaste Market by Volume (Liters m), 2006-16
Figure 55: China Bicarbonate of Soda Toothpaste by Value (CNY m), 2006-16
Figure 56: China Cosmetic Toothpaste Market by Volume (Liters m), 2006-16
Figure 57: China Cosmetic Toothpaste Market by Value (CNY m), 2006-16
Figure 58: China Specialist Toothpaste Market by Volume (Liters m), 2006-16
Figure 59: China Specialist Toothpaste Market by Value (CNY m), 2006-16
Figure 60: China Standard Toothpaste Market by Volume (Liters m), 2006-16
Figure 61: China Standard Toothpaste Market by Value (CNY m), 2006-16
Figure 62: China Toothpaste Market Volume by Brands (Liters m), 2008-11
Figure 63: China Toothpaste Market Value by Distribution Channel (CNY m), 2008-11
