Product Synopsis
The Future of the Oral Hygiene Market in Italy to 2018 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Oral Hygiene consumption trends in Italy, historic and forecast Oral Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Oral Hygiene sales overall and to know which categories and segments are showing growth in the coming years.
Introduction and Landscape
Why was the report written?
• This report provides authoritative and granular data on the Oral Hygiene market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Italy Oral Hygiene market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering Six product segments that include: Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads, Toothpaste.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Oral Hygiene Market Analysis, 2008-18
2.1 Oral Hygiene Value Analysis, 2008-18
2.1.1 Overall Oral Hygiene Market Value, 2008-18
2.1.2 Oral Hygiene Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Oral Hygiene, 2008-18
2.2 Oral Hygiene Volume Analysis, 2008-18
2.2.1 Overall Oral Hygiene Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Oral Hygiene, 2008-18
2.2.3 Oral Hygiene Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Oral Hygiene, 2008-18
3 Italy Breath Fresheners (non-confectionery) Market Analysis, 2008-18
3.1 Breath Fresheners (non-confectionery) Value Analysis, 2008-18
3.1.1 Breath Fresheners (non-confectionery) Market by Value, 2008-18
3.1.2 Average Consumer Price/Unit - Breath Fresheners (non-confectionery), 2008-18
3.2 Breath Fresheners (non-confectionery) Volume Analysis, 2008-18
3.2.1 Breath Fresheners (non-confectionery) Market by Volume, 2008-18
3.3 Market Growth Dynamics - Breath Fresheners (non-confectionery), 2008-18
3.3.1 Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2008-18
3.3.2 Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, 2008-18
3.4 Breath Fresheners (non-confectionery) Brand Analysis, 2010-13
3.5 Breath Fresheners (non-confectionery) Distribution Channel Analysis, 2010-13
4 Italy Dental Floss Market Analysis, 2008-18
4.1 Dental Floss Value Analysis, 2008-18
4.1.1 Dental Floss Market by Value, 2008-18
4.1.2 Average Consumer Price/Unit - Dental Floss, 2008-18
4.1.3 Dental Floss Market Value by Segments, 2008-18
4.2 Dental Floss Volume Analysis, 2008-18
4.2.1 Dental Floss Market by Volume, 2008-18
4.2.2 Dental Floss Market Volume by Segments, 2008-18
4.3 Market Growth Dynamics - Dental Floss, 2008-18
4.3.1 Dental Floss Market Growth Dynamics by Value, 2008-18
4.3.2 Dental Floss Market Growth Dynamics by Volume, 2008-18
4.4 Flossing Tape Analysis, 2008-18
4.4.1 Flossing Tape Market by Value, 2008-18
4.4.2 Flossing Tape Market by Volume, 2008-18
4.5 Unwaxed Dental Floss Analysis, 2008-18
4.5.1 Unwaxed Dental Floss Market by Value, 2008-18
4.5.2 Unwaxed Dental Floss Market by Volume, 2008-18
4.6 Waxed Dental Floss Analysis, 2008-18
4.6.1 Waxed Dental Floss Market by Value, 2008-18
4.6.2 Waxed Dental Floss Market by Volume, 2008-18
4.7 Dental Floss Brand Analysis, 2010-13
4.8 Dental Floss Distribution Channel Analysis, 2010-13
5 Italy Denture Care Market Analysis, 2008-18
5.1 Denture Care Value Analysis, 2008-18
5.1.1 Denture Care Market by Value, 2008-18
5.1.2 Average Consumer Price/Unit - Denture Care, 2008-18
5.1.3 Denture Care Market Value by Segments, 2008-18
5.2 Denture Care Volume Analysis, 2008-18
5.2.1 Denture Care Market by Volume, 2008-18
5.2.2 Denture Care Market Volume by Segments, 2008-18
5.3 Market Growth Dynamics - Denture Care, 2008-18
5.3.1 Denture Care Market Growth Dynamics by Value, 2008-18
5.3.2 Denture Care Market Growth Dynamics by Volume, 2008-18
5.4 Denture Cleansers Analysis, 2008-18
5.4.1 Denture Cleansers Market by Value, 2008-18
5.4.2 Denture Cleansers Market by Volume, 2008-18
5.5 Denture Fixatives Analysis, 2008-18
5.5.1 Denture Fixatives Market by Value, 2008-18
5.5.2 Denture Fixatives Market by Volume, 2008-18
5.6 Other Denture Care Products Analysis, 2008-18
5.6.1 Other Denture Care Products Market by Value, 2008-18
5.6.2 Other Denture Care Products Market by Volume, 2008-18
5.7 Denture Care Brand Analysis, 2010-13
5.8 Denture Care Distribution Channel Analysis, 2010-13
6 Italy Mouthwash Market Analysis, 2008-18
6.1 Mouthwash Value Analysis, 2008-18
6.1.1 Mouthwash Market by Value, 2008-18
6.1.2 Average Consumer Price/Unit - Mouthwash, 2008-18
6.1.3 Mouthwash Market Value by Segments, 2008-18
6.2 Mouthwash Volume Analysis, 2008-18
6.2.1 Mouthwash Market by Volume, 2008-18
6.2.2 Mouthwash Market Volume by Segments, 2008-18
6.3 Market Growth Dynamics - Mouthwash, 2008-18
6.3.1 Mouthwash Market Growth Dynamics by Value, 2008-18
6.3.2 Mouthwash Market Growth Dynamics by Volume, 2008-18
6.4 Medicinal Mouthwash Analysis, 2008-18
6.4.1 Medicinal Mouthwash Market by Value, 2008-18
6.4.2 Medicinal Mouthwash Market by Volume, 2008-18
6.5 Standard Mouthwash Analysis, 2008-18
6.5.1 Standard Mouthwash Market by Value, 2008-18
6.5.2 Standard Mouthwash Market by Volume, 2008-18
6.6 Mouthwash Brand Analysis, 2010-13
6.7 Mouthwash Distribution Channel Analysis, 2010-13
7 Italy Toothbrushes and Replacement Heads Market Analysis, 2008-18
7.1 Toothbrushes and Replacement Heads Value Analysis, 2008-18
7.1.1 Toothbrushes and Replacement Heads Market by Value, 2008-18
7.1.2 Average Consumer Price/Unit - Toothbrushes and Replacement Heads, 2008-18
7.1.3 Toothbrushes and Replacement Heads Market Value by Segments, 2008-18
7.2 Toothbrushes and Replacement Heads Volume Analysis, 2008-18
7.2.1 Toothbrushes and Replacement Heads Market by Volume, 2008-18
7.2.2 Toothbrushes and Replacement Heads Market Volume by Segments, 2008-18
7.3 Market Growth Dynamics - Toothbrushes and Replacement Heads, 2008-18
7.3.1 Toothbrushes and Replacement Heads Market Growth Dynamics by Value, 2008-18
7.3.2 Toothbrushes and Replacement Heads Market Growth Dynamics by Volume, 2008-18
7.4 Manual Toothbrushes Analysis, 2008-18
7.4.1 Manual Toothbrushes Market by Value, 2008-18
7.4.2 Manual Toothbrushes Market by Volume, 2008-18
7.5 Replacement Heads Analysis, 2008-18
7.5.1 Replacement Heads Market by Value, 2008-18
7.5.2 Replacement Heads Market by Volume, 2008-18
7.6 Toothbrushes and Replacement Heads Brand Analysis, 2010-13
7.7 Toothbrushes and Replacement Heads Distribution Channel Analysis, 2010-13
8 Italy Toothpaste Market Analysis, 2008-18
8.1 Toothpaste Value Analysis, 2008-18
8.1.1 Toothpaste Market by Value, 2008-18
8.1.2 Average Consumer Price/Unit - Toothpaste, 2008-18
8.1.3 Toothpaste Market Value by Segments, 2008-18
8.2 Toothpaste Volume Analysis, 2008-18
8.2.1 Toothpaste Market by Volume, 2008-18
8.2.2 Toothpaste Market Volume by Segments, 2008-18
8.3 Market Growth Dynamics - Toothpaste, 2008-18
8.3.1 Toothpaste Market Growth Dynamics by Value, 2008-18
8.3.2 Toothpaste Market Growth Dynamics by Volume, 2008-18
8.4 Bicarbonate of Soda Toothpaste Analysis, 2008-18
8.4.1 Bicarbonate of Soda Toothpaste Market by Value, 2008-18
8.4.2 Bicarbonate of Soda Toothpaste Market by Volume, 2008-18
8.5 Cosmetic Toothpaste Analysis, 2008-18
8.5.1 Cosmetic Toothpaste Market by Value, 2008-18
8.5.2 Cosmetic Toothpaste Market by Volume, 2008-18
8.6 Specialist Toothpaste Analysis, 2008-18
8.6.1 Specialist Toothpaste Market by Value, 2008-18
8.6.2 Specialist Toothpaste Market by Volume, 2008-18
8.7 Standard Toothpaste Analysis, 2008-18
8.7.1 Standard Toothpaste Market by Value, 2008-18
8.7.2 Standard Toothpaste Market by Volume, 2008-18
8.8 Toothpaste Brand Analysis, 2010-13
8.9 Toothpaste Distribution Channel Analysis, 2010-13
9 Appendix
9.1 About Canadean
9.2 Disclaimer
List Of Table
Table 1: Category Definitions - Oral Hygiene Market
Table 2: Distribution Channel Definitions - Oral Hygiene Market
Table 3: Volume Units for Oral Hygiene Market
Table 4: Italy Exchange Rate EUR - USD (Annual Average), 2008 - 2013
Table 5: Italy Exchange Rate EUR - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Italy Oral Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 7: Italy Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Italy Oral Hygiene Market Value (EUR m) by Category, 2008-13
Table 9: Italy Oral Hygiene Market Value (EUR m) by Category, 2013-18
Table 10: Italy Oral Hygiene Market Value (USD m) by Category, 2008-13
Table 11: Italy Oral Hygiene Market Value (USD m) by Category, 2013-18
Table 12: Italy Oral Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by Value (EUR m)
Table 13: Italy Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 14: Italy Per-capita Oral Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Table 15: Italy Oral Hygiene Market Volume (Units m) by Category, 2008-13
Table 16: Italy Oral Hygiene Market Volume (Units m) by Category, 2013-18
Table 17: Italy Oral Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by volume (Units m)
Table 18: Italy Breath Fresheners (non-confectionery) Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 19: Italy Breath Fresheners (non-confectionery) Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 20: Italy Breath Fresheners (non-confectionery) Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 21: Italy Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 22: Italy Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 23: Italy Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 24: Italy Breath Fresheners (non-confectionery) Market Value by Brands (EUR m), 2010-13
Table 25: Italy Breath Fresheners (non-confectionery) Market Value by Brands (USD m), 2010-13
Table 26: Italy Breath Fresheners (non-confectionery) Market Value by Distribution Channel (EUR m), 2010-13
Table 27: Italy Breath Fresheners (non-confectionery) Market Value by Distribution Channel (USD m), 2010-13
Table 28: Italy Dental Floss Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 29: Italy Dental Floss Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 30: Italy Dental Floss Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 31: Italy Dental Floss Market Value (EUR m) by Segments, 2008-13
Table 32: Italy Dental Floss Market Value (EUR m) by Segments, 2013-18
Table 33: Italy Dental Floss Market Value (USD m) by Segments, 2008-13
Table 34: Italy Dental Floss Market Value (USD m) by Segments, 2013-18
Table 35: Italy Dental Floss Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 36: Italy Dental Floss Market Volume (Units m) by Segments, 2008-13
Table 37: Italy Dental Floss Market Volume (Units m) by Segments, 2013-18
Table 38: Italy Dental Floss Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 39: Italy Dental Floss Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 40: Italy Flossing Tape Market by Value (EUR m), 2008-18
Table 41: Italy Flossing Tape Market by Value (USD m), 2008-18
Table 42: Italy Flossing Tape Market by Volume (Units m), 2008-18
Table 43: Italy Unwaxed Dental Floss Market by Value (EUR m), 2008-18
Table 44: Italy Unwaxed Dental Floss Market by Value (USD m), 2008-18
Table 45: Italy Unwaxed Dental Floss Market by Volume (Units m), 2008-18
Table 46: Italy Waxed Dental Floss Market by Value (EUR m), 2008-18
Table 47: Italy Waxed Dental Floss Market by Value (USD m), 2008-18
Table 48: Italy Waxed Dental Floss Market by Volume (Units m), 2008-18
Table 49: Italy Dental Floss Market Value by Brands (EUR m), 2010-13
Table 50: Italy Dental Floss Market Value by Brands (USD m), 2010-13
Table 51: Italy Dental Floss Market Value by Distribution Channel (EUR m), 2010-13
Table 52: Italy Dental Floss Market Value by Distribution Channel (USD m), 2010-13
Table 53: Italy Denture Care Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 54: Italy Denture Care Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 55: Italy Denture Care Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 56: Italy Denture Care Market Value (EUR m) by Segments, 2008-13
Table 57: Italy Denture Care Market Value (EUR m) by Segments, 2013-18
Table 58: Italy Denture Care Market Value (USD m) by Segments, 2008-13
Table 59: Italy Denture Care Market Value (USD m) by Segments, 2013-18
Table 60: Italy Denture Care Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 61: Italy Denture Care Market Volume (Units m) by Segments, 2008-13
Table 62: Italy Denture Care Market Volume (Units m) by Segments, 2013-18
Table 63: Italy Denture Care Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 64: Italy Denture Care Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 65: Italy Denture Cleansers Market by Value (EUR m), 2008-18
Table 66: Italy Denture Cleansers Market by Value (USD m), 2008-18
Table 67: Italy Denture Cleansers Market by Volume (Units m), 2008-18
Table 68: Italy Denture Fixatives Market by Value (EUR m), 2008-18
Table 69: Italy Denture Fixatives Market by Value (USD m), 2008-18
Table 70: Italy Denture Fixatives Market by Volume (Units m), 2008-18
Table 71: Italy Other Denture Care Products Market by Value (EUR m), 2008-18
Table 72: Italy Other Denture Care Products Market by Value (USD m), 2008-18
Table 73: Italy Other Denture Care Products Market by Volume (Units m), 2008-18
Table 74: Italy Denture Care Market Value by Brands (EUR m), 2010-13
Table 75: Italy Denture Care Market Value by Brands (USD m), 2010-13
Table 76: Italy Denture Care Market Value by Distribution Channel (EUR m), 2010-13
Table 77: Italy Denture Care Market Value by Distribution Channel (USD m), 2010-13
Table 78: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 79: Italy Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 80: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 81: Italy Mouthwash Market Value (EUR m) by Segments, 2008-13
Table 82: Italy Mouthwash Market Value (EUR m) by Segments, 2013-18
Table 83: Italy Mouthwash Market Value (USD m) by Segments, 2008-13
Table 84: Italy Mouthwash Market Value (USD m) by Segments, 2013-18
Table 85: Italy Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 86: Italy Mouthwash Market Volume (Units m) by Segments, 2008-13
Table 87: Italy Mouthwash Market Volume (Units m) by Segments, 2013-18
Table 88: Italy Mouthwash Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 89: Italy Mouthwash Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 90: Italy Medicinal Mouthwash Market by Value (EUR m), 2008-18
Table 91: Italy Medicinal Mouthwash Market by Value (USD m), 2008-18
Table 92: Italy Medicinal Mouthwash Market by Volume (Units m), 2008-18
Table 93: Italy Standard Mouthwash Market by Value (EUR m), 2008-18
Table 94: Italy Standard Mouthwash Market by Value (USD m), 2008-18
Table 95: Italy Standard Mouthwash Market by Volume (Units m), 2008-18
Table 96: Italy Mouthwash Market Value by Brands (EUR m), 2010-13
Table 97: Italy Mouthwash Market Value by Brands (USD m), 2010-13
Table 98: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2010-13
Table 99: Italy Mouthwash Market Value by Distribution Channel (USD m), 2010-13
Table 100: Italy Toothbrushes and Replacement Heads Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 101: Italy Toothbrushes and Replacement Heads Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 102: Italy Toothbrushes and Replacement Heads Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 103: Italy Toothbrushes and Replacement Heads Market Value (EUR m) by Segments, 2008-13
Table 104: Italy Toothbrushes and Replacement Heads Market Value (EUR m) by Segments, 2013-18
Table 105: Italy Toothbrushes and Replacement Heads Market Value (USD m) by Segments, 2008-13
Table 106: Italy Toothbrushes and Replacement Heads Market Value (USD m) by Segments, 2013-18
Table 107: Italy Toothbrushes and Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 108: Italy Toothbrushes and Replacement Heads Market Volume (Units m) by Segments, 2008-13
Table 109: Italy Toothbrushes and Replacement Heads Market Volume (Units m) by Segments, 2013-18
Table 110: Italy Toothbrushes and Replacement Heads Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 111: Italy Toothbrushes and Replacement Heads Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 112: Italy Manual Toothbrushes Market by Value (EUR m), 2008-18
Table 113: Italy Manual Toothbrushes Market by Value (USD m), 2008-18
Table 114: Italy Manual Toothbrushes Market by Volume (Units m), 2008-18
Table 115: Italy Replacement Heads Market by Value (EUR m), 2008-18
Table 116: Italy Replacement Heads Market by Value (USD m), 2008-18
Table 117: Italy Replacement Heads Market by Volume (Units m), 2008-18
Table 118: Italy Toothbrushes and Replacement Heads Market Value by Brands (EUR m), 2010-13
Table 119: Italy Toothbrushes and Replacement Heads Market Value by Brands (USD m), 2010-13
Table 120: Italy Toothbrushes and Replacement Heads Market Value by Distribution Channel (EUR m), 2010-13
Table 121: Italy Toothbrushes and Replacement Heads Market Value by Distribution Channel (USD m), 2010-13
Table 122: Italy Toothpaste Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 123: Italy Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 124: Italy Toothpaste Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 125: Italy Toothpaste Market Value (EUR m) by Segments, 2008-13
Table 126: Italy Toothpaste Market Value (EUR m) by Segments, 2013-18
Table 127: Italy Toothpaste Market Value (USD m) by Segments, 2008-13
Table 128: Italy Toothpaste Market Value (USD m) by Segments, 2013-18
Table 129: Italy Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 130: Italy Toothpaste Market Volume (Units m) by Segments, 2008-13
Table 131: Italy Toothpaste Market Volume (Units m) by Segments, 2013-18
Table 132: Italy Toothpaste Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 133: Italy Toothpaste Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 134: Italy Bicarbonate of Soda Toothpaste Market by Value (EUR m), 2008-18
Table 135: Italy Bicarbonate of Soda Toothpaste Market by Value (USD m), 2008-18
Table 136: Italy Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2008-18
Table 137: Italy Cosmetic Toothpaste Market by Value (EUR m), 2008-18
Table 138: Italy Cosmetic Toothpaste Market by Value (USD m), 2008-18
Table 139: Italy Cosmetic Toothpaste Market by Volume (Units m), 2008-18
Table 140: Italy Specialist Toothpaste Market by Value (EUR m), 2008-18
Table 141: Italy Specialist Toothpaste Market by Value (USD m), 2008-18
Table 142: Italy Specialist Toothpaste Market by Volume (Units m), 2008-18
Table 143: Italy Standard Toothpaste Market by Value (EUR m), 2008-18
Table 144: Italy Standard Toothpaste Market by Value (USD m), 2008-18
Table 145: Italy Standard Toothpaste Market by Volume (Units m), 2008-18
Table 146: Italy Toothpaste Market Value by Brands (EUR m), 2010-13
Table 147: Italy Toothpaste Market Value by Brands (USD m), 2010-13
Table 148: Italy Toothpaste Market Value by Distribution Channel (EUR m), 2010-13
Table 149: Italy Toothpaste Market Value by Distribution Channel (USD m), 2010-13
List Of Figures
Figure 1: Italy Oral Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 2: Italy Oral Hygiene Market Value (EUR m) by Category, 2008-18
Figure 3: Italy Oral Hygiene Market Dynamics, by Category, by Market Value, 2008-18
Figure 4: Italy Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 5: Italy Per-Capita Oral Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Figure 6: Italy Oral Hygiene Market Volume (Units m) by Category, 2008-18
Figure 7: Italy Oral Hygiene Market Dynamics, by Category, by Market Volume 2008-18
Figure 8: Italy Breath Fresheners (non-confectionery) Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 9: Italy Breath Fresheners (non-confectionery) Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 10: Italy Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 11: Italy Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2008-18
Figure 12: Italy Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, 2008-18
Figure 13: Italy Breath Fresheners (non-confectionery) Market Value by Brands (EUR m), 2010-13
Figure 14: Italy Breath Fresheners (non-confectionery) Market Value by Distribution Channel (EUR m), 2010-13
Figure 15: Italy Dental Floss Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 16: Italy Dental Floss Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 17: Italy Dental Floss Market Value (EUR m) by Segments, 2008-18
Figure 18: Italy Dental Floss Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 19: Italy Dental Floss Market Volume (Units m) by Segments, 2008-18
Figure 20: Italy Dental Floss Market Growth Dynamics by Value, 2008-18
Figure 21: Italy Dental Floss Market Growth Dynamics by Volume, 2008-18
Figure 22: Italy Flossing Tape Market by Value (EUR m), 2008-18
Figure 23: Italy Flossing Tape Market by Volume (Units m), 2008-18
Figure 24: Italy Unwaxed Dental Floss Market by Value (EUR m), 2008-18
Figure 25: Italy Unwaxed Dental Floss Market by Volume (Units m), 2008-18
Figure 26: Italy Waxed Dental Floss Market by Value (EUR m), 2008-18
Figure 27: Italy Waxed Dental Floss Market by Volume (Units m), 2008-18
Figure 28: Italy Dental Floss Market Value by Brands (EUR m), 2010-13
Figure 29: Italy Dental Floss Market Value by Distribution Channel (EUR m), 2010-13
Figure 30: Italy Denture Care Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 31: Italy Denture Care Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 32: Italy Denture Care Market Value (EUR m) by Segments, 2008-18
Figure 33: Italy Denture Care Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 34: Italy Denture Care Market Volume (Units m) by Segments, 2008-18
Figure 35: Italy Denture Care Market Growth Dynamics by Value, 2008-18
Figure 36: Italy Denture Care Market Growth Dynamics by Volume, 2008-18
Figure 37: Italy Denture Cleansers Market by Value (EUR m), 2008-18
Figure 38: Italy Denture Cleansers Market by Volume (Units m), 2008-18
Figure 39: Italy Denture Fixatives Market by Value (EUR m), 2008-18
Figure 40: Italy Denture Fixatives Market by Volume (Units m), 2008-18
Figure 41: Italy Other Denture Care Products Market by Value (EUR m), 2008-18
Figure 42: Italy Other Denture Care Products Market by Volume (Units m), 2008-18
Figure 43: Italy Denture Care Market Value by Brands (EUR m), 2010-13
Figure 44: Italy Denture Care Market Value by Distribution Channel (EUR m), 2010-13
Figure 45: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 46: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 47: Italy Mouthwash Market Value (EUR m) by Segments, 2008-18
Figure 48: Italy Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 49: Italy Mouthwash Market Volume (Units m) by Segments, 2008-18
Figure 50: Italy Mouthwash Market Growth Dynamics by Value, 2008-18
Figure 51: Italy Mouthwash Market Growth Dynamics by Volume, 2008-18
Figure 52: Italy Medicinal Mouthwash Market by Value (EUR m), 2008-18
Figure 53: Italy Medicinal Mouthwash Market by Volume (Units m), 2008-18
Figure 54: Italy Standard Mouthwash Market by Value (EUR m), 2008-18
Figure 55: Italy Standard Mouthwash Market by Volume (Units m), 2008-18
Figure 56: Italy Mouthwash Market Value by Brands (EUR m), 2010-13
Figure 57: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2010-13
Figure 58: Italy Toothbrushes and Replacement Heads Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 59: Italy Toothbrushes and Replacement Heads Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 60: Italy Toothbrushes and Replacement Heads Market Value (EUR m) by Segments, 2008-18
Figure 61: Italy Toothbrushes and Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 62: Italy Toothbrushes and Replacement Heads Market Volume (Units m) by Segments, 2008-18
Figure 63: Italy Toothbrushes and Replacement Heads Market Growth Dynamics by Value, 2008-18
Figure 64: Italy Toothbrushes and Replacement Heads Market Growth Dynamics by Volume, 2008-18
Figure 65: Italy Manual Toothbrushes Market by Value (EUR m), 2008-18
Figure 66: Italy Manual Toothbrushes Market by Volume (Units m), 2008-18
Figure 67: Italy Replacement Heads Market by Value (EUR m), 2008-18
Figure 68: Italy Replacement Heads Market by Volume (Units m), 2008-18
Figure 69: Italy Toothbrushes and Replacement Heads Market Value by Brands (EUR m), 2010-13
Figure 70: Italy Toothbrushes and Replacement Heads Market Value by Distribution Channel (EUR m), 2010-13
Figure 71: Italy Toothpaste Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 72: Italy Toothpaste Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 73: Italy Toothpaste Market Value (EUR m) by Segments, 2008-18
Figure 74: Italy Toothpaste Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 75: Italy Toothpaste Market Volume (Units m) by Segments, 2008-18
Figure 76: Italy Toothpaste Market Growth Dynamics by Value, 2008-18
Figure 77: Italy Toothpaste Market Growth Dynamics by Volume, 2008-18
Figure 78: Italy Bicarbonate of Soda Toothpaste Market by Value (EUR m), 2008-18
Figure 79: Italy Bicarbonate of Soda Toothpaste Market by Volume (Units m), 2008-18
Figure 80: Italy Cosmetic Toothpaste Market by Value (EUR m), 2008-18
Figure 81: Italy Cosmetic Toothpaste Market by Volume (Units m), 2008-18
Figure 82: Italy Specialist Toothpaste Market by Value (EUR m), 2008-18
Figure 83: Italy Specialist Toothpaste Market by Volume (Units m), 2008-18
Figure 84: Italy Standard Toothpaste Market by Value (EUR m), 2008-18
Figure 85: Italy Standard Toothpaste Market by Volume (Units m), 2008-18
Figure 86: Italy Toothpaste Market Value by Brands (EUR m), 2010-13
Figure 87: Italy Toothpaste Market Value by Distribution Channel (EUR m), 2010-13
