Synopsis
• The Future of the Personal Hygiene Market in the US, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Personal Hygiene consumption trends in the US, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Bath and Shower Products, Anti-Perspirants and Deodorants and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Personal Hygiene market in the US and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the US Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Personal Hygiene market in the US.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 US Personal Hygiene Market Analysis by Value
2.1 Overall Personal Hygiene Market Value, 2006-16
2.2 Personal Hygiene Market Value Growth Dynamics
2.3 Personal Hygiene Market Value by Category, 2006-16
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 US Bath & Shower Products Market Analysis
3.1 Market Growth Dynamics-Bath & Shower Products, 2006-16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16,
3.2 Bath & Shower Products Consumption Analysis, 2006-16
3.2.1 Bath & Shower Products Consumption by Volume, 2006-16
3.2.2 Bath & Shower Products Consumption by Segments, 2006-16
3.3 Bath & Shower Products Market Value Analysis, 2006-16
3.3.1 Bath & Shower Products Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006-16
3.3.3 Bath & Shower Products Market Value by Segments, 2006-16
3.4 Liquid Bath Products Market Analysis, 2006-16
3.4.1 Liquid Bath Products Market by Volume, 2006-16
3.4.2 Liquid Bath Products Market by Value, 2006-16
3.5 Other Bath Products Market Analysis, 2006-16
3.5.1 Other Bath Products Market by Volume, 2006-16
3.5.2 Other Bath Products Market by Value, 2006-16
3.6 Shower Products Market Analysis, 2006-16
3.6.1 Shower Products Market by Volume, 2006-16
3.6.2 Shower Products Market by Value, 2006-16
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11
4 US Anti-Perspirants & Deodorants Market Analysis
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006-16
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006-16
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006-16
4.2.2 Anti-Perspirants & Deodorants Consumption by Segments, 2006-16
4.3 Anti-Perspirants & Deodorants Market Value Analysis, 2006-16
4.3.1 Anti-Perspirants & Deodorants Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Anti-Perspirants & Deodorants, 2006-16
4.3.3 Anti-Perspirants & Deodorants Market Value by Segments, 2006-16
4.4 Aerosol Anti-Perspirant Market Analysis, 2006-16
4.4.1 Aerosol Anti-Perspirant Market by Volume, 2006-16
4.4.2 Aerosol Anti-Perspirant Market by Value, 2006-16
4.5 Body Spray Market Analysis, 2006-16
4.5.1 Body Spray Market by Volume, 2006-16
4.5.2 Body Spray Market by Value, 2006-16
4.6 Deodorant Creams Market Analysis, 2006-16
4.6.1 Deodorant Creams Market by Volume, 2006-16
4.6.2 Deodorant Creams Market by Value, 2006-16
4.7 Deodorant Gel Market Analysis, 2006-16
4.7.1 Deodorant Gel Market by Volume, 2006-16
4.7.2 Deodorant Gel Market by Value, 2006-16
4.8 Roll-On Deodorants Market Analysis, 2006-16
4.8.1 Roll-On Deodorants Market by Volume, 2006-16
4.8.2 Roll-On Deodorants Market by Value, 2006-16
4.9 Sticks & Solids Market Analysis, 2006-16
4.9.1 Sticks & Solids Market by Volume, 2006-16
4.9.2 Sticks & Solids Market by Value, 2006-16
4.1 Anti-Perspirants & Deodorants Market Volume Analysis by Brands, 2008-11
4.11 Anti-Perspirants & Deodorants Market Value by Distribution Channel, 2008-11
5 US Soap Market Analysis
5.1 Market Growth Dynamics- Soap, 2006-16
5.1.1 Soap Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Soap Market Growth Dynamics by Value, 2006-16
5.2 Soap Consumption Analysis, 2006-16
5.2.1 Soap Consumption by Volume, 2006-16
5.2.2 Soap Consumption by Segments, 2006-16
5.3 Soap Market Value Analysis, 2006-16
5.3.1 Soap Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Soap, 2006-16
5.3.3 Soap Market Value by Segments, 2006-16
5.4 Bar Soap Market Analysis, 2006-16
5.4.1 Bar Soap Market by Volume, 2006-16
5.4.2 Bar Soap Market by Value, 2006-16
5.5 Liquid Soap Market Analysis, 2006-16
5.5.1 Liquid Soap Market by Volume, 2006-16
5.5.2 Liquid Soap Market by Value, 2006-16
5.6 Soap Market Volume Analysis by Brands, 2008-11
5.7 Soap Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for Personal Hygiene Market
Table 2: US Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 3: US Personal Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (USD m)
Table 4: US Personal Hygiene Market Value (USD m) by Category, 2006-11
Table 5: US Personal Hygiene Market Value (USD m) by Category, 2011-16
Table 6: US Personal Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 7: US Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 8: US Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (USD m)
Table 9: US Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 10: US Bath & Shower Products Consumption (Liters m) by Segments, 2006-11
Table 11: US Bath & Shower Products Consumption (Liters m) by Segments, 2011-16
Table 12: US Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 13: US Bath & Shower Products Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 14: US Bath & Shower Products Market Value (USD m) by Segments, 2006-11
Table 15: US Bath & Shower Products Market Value (USD m) by Segments, 2011-16
Table 16: US Liquid Bath Products Market by Volume (Liters m), 2006-16
Table 17: US Liquid Bath Products Market by Value (USD m), 2006-16
Table 18: US Other Bath Products Market by Volume (Liters m), 2006-16
Table 19: US Other Bath Products Market by Value (USD m), 2006-16
Table 20: US Shower Products Market by Volume (Liters m), 2006-16
Table 21: US Shower Products Market by Value (USD m), 2006-16
Table 22: US Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Table 23: US Bath & Shower Products Market Value by Distribution Channel (USD m), 2008-11
Table 24: US Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 25: US Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (USD m)
Table 26: US Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 27: US Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-11
Table 28: US Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2011-16
Table 29: US Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 30: US Anti-Perspirants & Deodorants Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 31: US Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2006-11
Table 32: US Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2011-16
Table 33: US Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Table 34: US Aerosol Anti-Perspirant Market by Value (USD m), 2006-16
Table 35: US Body Spray Market by Volume (Liters m), 2006-16
Table 36: US Body Spray Market by Value (USD m), 2006-16
Table 37: US Deodorant Creams Market by Volume (Liters m), 2006-16
Table 38: US Deodorant Creams Market by Value (USD m), 2006-16
Table 39: US Deodorant Gel Market by Volume (Liters m), 2006-16
Table 40: US Deodorant Gel Market by Value (USD m), 2006-16
Table 41: US Roll-On Deodorants Market by Volume (Liters m), 2006-16
Table 42: US Roll-On Deodorants Market by Value (USD m), 2006-16
Table 43: US Sticks & Solids Market by Volume (Liters m), 2006-16
Table 44: US Sticks & Solids Market by Value (USD m), 2006-16
Table 45: US Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Table 46: US Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2008-11
Table 47: US Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 48: US Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (USD m)
Table 49: US Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 50: US Soap Consumption (Kg m) by Segments, 2006-11
Table 51: US Soap Consumption (Kg m) by Segments, 2011-16
Table 52: US Soap Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 53: US Soap Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Table 54: US Soap Market Value (USD m) by Segments, 2006-11
Table 55: US Soap Market Value (USD m) by Segments, 2011-16
Table 56: US Bar Soap Market by Volume (Kg m), 2006-16
Table 57: US Bar Soap Market by Value (USD m), 2006-16
Table 58: US Liquid Soap Market by Volume (Kg m), 2006-16
Table 59: US Liquid Soap Market by Value (USD m), 2006-16
Table 60: US Soap Market Volume by Brands (Kg m), 2008-11
Table 61: US Soap Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 3: US Personal Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 4: US Personal Hygiene Market Value (USD m) by Category, 2006-16
Figure 5: US Personal Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: US Bath & Shower Products Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Bath & Shower Products Market Growth Dynamics by Value, 2006-16
Figure 8: US Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 9: US Bath & Shower Products Consumption (Liters m) by Segments, 2006-16
Figure 10: US Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 11: US Bath & Shower Products Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 12: US Bath & Shower Products Market Value (USD m) by Segments, 2006-16
Figure 13: US Liquid Bath Products Market by Volume (Liters m), 2006-16
Figure 14: US Liquid Bath Products Market by Value (USD m), 2006-16
Figure 15: US Other Bath Products Market by Volume (Liters m), 2006-16
Figure 16: US Other Bath Products Market by Value (USD m), 2006-16
Figure 17: US Shower Products Market by Volume (Liters m), 2006-16
Figure 18: US Shower Products Market by Value (USD m), 2006-16
Figure 19: US Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Figure 20: US Bath & Shower Products Market Value by Distribution Channel (USD m), 2008-11
Figure 21: US Anti-Perspirants & Deodorants Market Growth Dynamics (Volume Analysis), 2006-16
Figure 22: US Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
Figure 23: US Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 24: US Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-16
Figure 25: US Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 26: US Anti-Perspirants & Deodorants Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 27: US Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2006-16
Figure 28: US Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Figure 29: US Aerosol Anti-Perspirant Market by Value (USD m), 2006-16
Figure 30: US Body Spray Market by Volume (Liters m), 2006-16
Figure 31: US Body Spray Market by Value (USD m), 2006-16
Figure 32: US Deodorant Creams Market by Volume (Liters m), 2006-16
Figure 33: US Deodorant Creams Market by Value (USD m), 2006-16
Figure 34: US Deodorant Gel Market by Volume (Liters m), 2006-16
Figure 35: US Deodorant Gel Market by Value (USD m), 2006-16
Figure 36: US Roll-On Deodorants Market by Volume (Liters m), 2006-16
Figure 37: US Roll-On Deodorants Market by Value (USD m), 2006-16
Figure 38: US Sticks & Solids Market by Volume (Liters m), 2006-16
Figure 39: US Sticks & Solids Market by Value (USD m), 2006-16
Figure 40: US Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Figure 41: US Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2008-11
Figure 42: US Soap Market Growth Dynamics (Volume Analysis), 2006-16
Figure 43: US Soap Market Growth Dynamics by Value (USD m), 2006-16
Figure 44: US Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 45: US Soap Consumption (Kg m) by Segments, 2006-16
Figure 46: US Soap Market Value (USD m) and Growth (Y-o-Y), 2006-16
Figure 47: US Soap Average Consumer Price (USD) and Growth (Y-o-Y), 2006-16
Figure 48: US Soap Market Value (USD m) by Segments, 2006-16
Figure 49: US Bar Soap Market by Volume (Kg m), 2006-16
Figure 50: US Bar Soap Market by Value (USD m), 2006-16
Figure 51: US Liquid Soap Market by Volume (Kg m), 2006-16
Figure 52: US Liquid Soap Market by Value (USD m), 2006-16
Figure 53: US Soap Market Volume by Brands (Kg m), 2008-11
Figure 54: US Soap Market Value by Distribution Channel (USD m), 2008-11
