Synopsis
The Future of the Prepared Meals Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Prepared Meals consumption trends in Italy, historic and forecast Prepared Meals consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Prepared Meals sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Pizza, Ready Meals, Meal Kits.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Prepared Meals market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Italian Prepared Meals market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
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1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children's behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Prepared Meals Market Overview
2.1 Italy Prepared Meals Market Analysis by Volume
2.1.1 Overall Prepared Meals Consumption, 2006-2016
2.1.2 Per-capita Prepared Meals Consumption, 2006-2016
2.1.3 Prepared Meals Market Growth Dynamics, by Volume
2.1.4 Prepared Meals Consumption by Category, 2006-2016
2.1.5 Prepared Meals Consumption - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Italy Prepared Meals Market Analysis by Value
2.2.1 Overall Prepared Meals Market Value, 2006-2016
2.2.2 Prepared Meals Market Dynamics, by Category, by Market Value, 2006-16
2.2.3 Prepared Meals Market Value by Category, 2006-2016
2.2.4 Prepared Meals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Pizza Market Analysis
3.1 Market Growth Dynamics- Pizza, 2006-2016
3.1.1 Pizza Market Growth Dynamics by Volume, 2006-2016
3.1.2 Pizza Market Growth Dynamics by Value, 2006-2016
3.2 Pizza Consumption Analysis, 2006-2016
3.2.1 Pizza Market by Volume, 2006-2016
3.2.2 Pizza Consumption by Segments, 2006-2016
3.3 Pizza Market Value Analysis, 2006-2016
3.3.1 Pizza Market by Value, 2006-2016
3.3.2 Average Consumer Price/ Kg - Pizza, 2006-2016
3.3.3 Pizza Market Value by Segments, 2006-2016
3.4 Chilled Pizza Market Analysis, 2006-2016
3.4.1 Chilled Pizza Market by Volume, 2006-2016
3.4.2 Chilled Pizza Market by Value, 2006-2016
3.5 Frozen Pizza Market Analysis, 2006-2016
3.5.1 Frozen Pizza Market by Volume, 2006-2016
3.5.2 Frozen Pizza Market by Value, 2006-2016
3.6 Pizza Market Volume Analysis by Brands, 2008-11
3.7 Pizza Market Value by Distribution Channel, 2008-11
4 Italy Ready Meals Market Analysis
4.1 Market Growth Dynamics- Ready Meals, 2006-2016
4.1.1 Ready Meals Market Growth Dynamics by Volume, 2006-2016
4.1.2 Ready Meals Market Growth Dynamics by Value, 2006-2016
4.2 Ready Meals Consumption Analysis, 2006-2016
4.2.1 Ready Meals Market by Volume, 2006-2016
4.2.2 Ready Meals Consumption by Segments, 2006-2016
4.3 Ready Meals Market Value Analysis, 2006-2016
4.3.1 Ready Meals Market by Value, 2006-2016
4.3.2 Average Consumer Price/ Kg - Ready Meals, 2006-2016
4.3.3 Ready Meals Market Value by Segments, 2006-2016
4.4 Ambient Ready Meals Market Analysis, 2006-2016
4.4.1 Ambient Ready Meals Market by Volume, 2006-2016
4.4.2 Ambient Ready Meals Market by Value, 2006-2016
4.5 Dried Ready Meals Market Analysis, 2006-2016
4.5.1 Dried Ready Meals Market by Volume, 2006-2016
4.5.2 Dried Ready Meals Market by Value, 2006-2016
4.6 Chilled Ready Meals Market Analysis, 2006-2016
4.6.1 Chilled Ready Meals Market by Volume, 2006-2016
4.6.2 Chilled Ready Meals Market by Value, 2006-2016
4.7 Frozen Ready Meals Market Analysis, 2006-2016
4.7.1 Frozen Ready Meals Market by Volume, 2006-2016
4.7.2 Frozen Ready Meals Market by Value, 2006-2016
4.8 Ready Meals Market Volume Analysis by Brands, 2008-11
4.9 Ready Meals Market Value by Distribution Channel, 2008-11
5 Italy Meal Kits Market Analysis
5.1 Market Growth Dynamics- Meal Kits, 2006-2016
5.1.1 Meal Kits Market Growth Dynamics by Volume, 2006-2016
5.1.2 Meal Kits Market Growth Dynamics by Value, 2006-2016
5.2 Meal Kits Consumption Analysis, 2006-2016
5.2.1 Meal Kits Market by Volume, 2006-2016
5.2.2 Meal Kits Consumption by Segments, 2006-2016
5.3 Meal Kits Market Value Analysis, 2006-2016
5.3.1 Meal Kits Market by Value, 2006-2016
5.3.2 Average Consumer Price/ Kg - Meal Kits, 2006-2016
5.3.3 Meal Kits Market Value by Segments, 2006-2016
5.4 Ambient Meal Kits Market Analysis, 2006-2016
5.4.1 Ambient Meal Kits Market by Volume, 2006-2016
5.4.2 Ambient Meal Kits Market by Value, 2006-2016
5.5 Chilled Meal Kits Market Analysis, 2006-2016
5.5.1 Chilled Meal Kits Market by Volume, 2006-2016
5.5.2 Chilled Meal Kits Market by Value, 2006-2016
5.6 Frozen Meal Kits Market Analysis, 2006-2016
5.6.1 Frozen Meal Kits Market by Volume, 2006-2016
5.6.2 Frozen Meal Kits Market by Value, 2006-2016
5.7 Meal Kits Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for the Prepared Meals Market
Table 2: Italy Prepared Meals Consumption (Kg m) and Growth (Y-o-Y), 2006-2016
Table 3: Italy Per-capita Prepared Meals Consumption (Kg/head & Y-o-Y growth), 2006-2016
Table 4: Italy Prepared Meals Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by category, by Volume (Kg m)
Table 5: Italy Prepared Meals Consumption (Kg m) by Category, 2006-11
Table 6: Italy Prepared Meals Consumption (Kg m) by Category, 2011-16
Table 7: Italy Prepared Meals Consumption by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: Italy Prepared Meals Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Table 9: Italy Prepared Meals Market Value (USD m) and Growth (Y-o-Y), 2006-2016
Table 10: Italy Prepared Meals Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by category, by Value (EUR m)
Table 11: Italy Prepared Meals Market Value (EUR m) by Category, 2006-11
Table 12: Italy Prepared Meals Market Value (EUR m) by Category, 2011-16
Table 13: Italy Prepared Meals Market Value (USD m) by Category, 2006-11
Table 14: Italy Prepared Meals Market Value (USD m) by Category, 2011-16
Table 15: Italy Prepared Meals Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 16: Italy Prepared Meals Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 17: Italy Pizza Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 18: Italy Pizza Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m), by Segments
Table 19: Italy Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Table 20: Italy Pizza Consumption (Kg m) by Segments, 2006-11
Table 21: Italy Pizza Consumption (Kg m) by Segments, 2011-16
Table 22: Italy Pizza Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Table 23: Italy Pizza Market Value (USD m) and Growth (Y-o-Y), 2006-2016
Table 24: Italy Pizza Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Table 25: Italy Pizza Market Value (EUR m) by Segments, 2006-11
Table 26: Italy Pizza Market Value (EUR m) by Segments, 2011-16
Table 27: Italy Pizza Market Value (USD m) by Segments, 2006-11
Table 28: Italy Pizza Market Value (USD m) by Segments, 2011-16
Table 29: Italy Chilled Pizza Market by Volume (Kg m), 2006-2016
Table 30: Italy Chilled Pizza Market by Value (EUR m), 2006-2016
Table 31: Italy Chilled Pizza Market by Value (USD m), 2006-2016
Table 32: Italy Frozen Pizza Market by Volume (Kg m), 2006-2016
Table 33: Italy Frozen Pizza Market by Value (EUR m), 2006-2016
Table 34: Italy Frozen Pizza Market by Value (USD m), 2006-2016
Table 35: Italy Pizza Market Volume by Brands (Kg m), 2008-11
Table 36: Italy Pizza Market Value by Distribution Channel (EUR m), 2008-11
Table 37: Italy Pizza Market Value by Distribution Channel (USD m), 2008-11
Table 38: Italy Ready Meals Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 39: Italy Ready Meals Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m), by Segments
Table 40: Italy Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Table 41: Italy Ready Meals Consumption (Kg m) by Segments, 2006-11
Table 42: Italy Ready Meals Consumption (Kg m) by Segments, 2011-16
Table 43: Italy Ready Meals Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Table 44: Italy Ready Meals Market Value (USD m) and Growth (Y-o-Y), 2006-2016
Table 45: Italy Ready Meals Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Table 46: Italy Ready Meals Market Value (EUR m) by Segments, 2006-11
Table 47: Italy Ready Meals Market Value (EUR m) by Segments, 2011-16
Table 48: Italy Ready Meals Market Value (USD m) by Segments, 2006-11
Table 49: Italy Ready Meals Market Value (USD m) by Segments, 2011-16
Table 50: Italy Ambient Ready Meals Market by Volume (Kg m), 2006-2016
Table 51: Italy Ambient Ready Meals Market by Value (EUR m), 2006-2016
Table 52: Italy Ambient Ready Meals Market by Value (USD m), 2006-2016
Table 53: Italy Dried Ready Meals Market by Volume (Kg m), 2006-2016
Table 54: Italy Dried Ready Meals Market by Value (EUR m), 2006-2016
Table 55: Italy Dried Ready Meals Market by Value (USD m), 2006-2016
Table 56: Italy Chilled Ready Meals Market by Volume (Kg m), 2006-2016
Table 57: Italy Chilled Ready Meals Market by Value (EUR m), 2006-2016
Table 58: Italy Chilled Ready Meals Market by Value (USD m), 2006-2016
Table 59: Italy Frozen Ready Meals Market by Volume (Kg m), 2006-2016
Table 60: Italy Frozen Ready Meals Market by Value (EUR m), 2006-2016
Table 61: Italy Frozen Ready Meals Market by Value (USD m), 2006-2016
Table 62: Italy Ready Meals Market Volume by Brands (Kg m), 2008-11
Table 63: Italy Ready Meals Market Value by Distribution Channel (EUR m), 2008-11
Table 64: Italy Ready Meals Market Value by Distribution Channel (USD m), 2008-11
Table 65: Italy Meal Kits Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m), by Segments
Table 66: Italy Meal Kits Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m), by Segments
Table 67: Italy Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Table 68: Italy Meal Kits Consumption (Kg m) by Segments, 2006-11
Table 69: Italy Meal Kits Consumption (Kg m) by Segments, 2011-16
Table 70: Italy Meal Kits Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Table 71: Italy Meal Kits Market Value (USD m) and Growth (Y-o-Y), 2006-2016
Table 72: Italy Meal Kits Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Table 73: Italy Meal Kits Market Value (EUR m) by Segments, 2006-11
Table 74: Italy Meal Kits Market Value (EUR m) by Segments, 2011-16
Table 75: Italy Meal Kits Market Value (USD m) by Segments, 2006-11
Table 76: Italy Meal Kits Market Value (USD m) by Segments, 2011-16
Table 77: Italy Ambient Meal Kits Market by Volume (Kg m), 2006-2016
Table 78: Italy Ambient Meal Kits Market by Value (EUR m), 2006-2016
Table 79: Italy Ambient Meal Kits Market by Value (USD m), 2006-2016
Table 80: Italy Chilled Meal Kits Market by Volume (Kg m), 2006-2016
Table 81: Italy Chilled Meal Kits Market by Value (EUR m), 2006-2016
Table 82: Italy Chilled Meal Kits Market by Value (USD m), 2006-2016
Table 83: Italy Frozen Meal Kits Market by Volume (Kg m), 2006-2016
Table 84: Italy Frozen Meal Kits Market by Value (EUR m), 2006-2016
Table 85: Italy Frozen Meal Kits Market by Value (USD m), 2006-2016
Table 86: Italy Meal Kits Market Value by Distribution Channel (EUR m), 2008-11
Table 87: Italy Meal Kits Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Prepared Meals Consumption (Kg m) and Growth (Y-o-Y), 2006-2016
Figure 3: Italy Per-capita Prepared Meals Consumption (Kg/head & Y-o-Y growth), 2006-2016
Figure 4: Italy Prepared Meals Market Dynamics, by Category, by Volume 2006-16
Figure 5: Italy Prepared Meals Consumption (Kg m) by Category, 2006-2016
Figure 6: Italy Prepared Meals Consumption by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: Italy Prepared Meals Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Figure 8: Italy Prepared Meals Market Dynamics, by Category, by Market Value, 2006-2016
Figure 9: Italy Prepared Meals Market Value (EUR m) by Category, 2006-2016
Figure 10: Italy Prepared Meals Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 11: Italy Pizza Market Growth Dynamics by Volume (Kg m), 2006-2016
Figure 12: Italy Pizza Market Growth Dynamics by Value (EUR m) 2006-2016
Figure 13: Italy Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Figure 14: Italy Pizza Consumption (Kg m) by Segments, 2006-2016
Figure 15: Italy Pizza Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Figure 16: Italy Pizza Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Figure 17: Italy Pizza Market Value (EUR m) by Segments, 2006-2016
Figure 18: Italy Chilled Pizza Market by Volume (Kg m), 2006-2016
Figure 19: Italy Chilled Pizza Market by Value (EUR m), 2006-2016
Figure 20: Italy Frozen Pizza Market by Volume (Kg m), 2006-2016
Figure 21: Italy Frozen Pizza Market by Value (EUR m), 2006-2016
Figure 22: Italy Pizza Market Volume by Brands (Kg m), 2008-11
Figure 23: Italy Pizza Market Value by Distribution Channel (EUR m), 2008-11
Figure 24: Italy Ready Meals Market Growth Dynamics by Volume (Kg m), 2006-2016
Figure 25: Italy Ready Meals Market Growth Dynamics by Value (EUR m) 2006-2016
Figure 26: Italy Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Figure 27: Italy Ready Meals Consumption (Kg m) by Segments, 2006-2016
Figure 28: Italy Ready Meals Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Figure 29: Italy Ready Meals Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Figure 30: Italy Ready Meals Market Value (EUR m) by Segments, 2006-2016
Figure 31: Italy Ambient Ready Meals Market by Volume (Kg m), 2006-2016
Figure 32: Italy Ambient Ready Meals Market by Value (EUR m), 2006-2016
Figure 33: Italy Dried Ready Meals Market by Volume (Kg m), 2006-2016
Figure 34: Italy Dried Ready Meals Market by Value (EUR m), 2006-2016
Figure 35: Italy Chilled Ready Meals Market by Volume (Kg m), 2006-2016
Figure 36: Italy Chilled Ready Meals Market by Value (EUR m), 2006-2016
Figure 37: Italy Frozen Ready Meals Market by Volume (Kg m), 2006-2016
Figure 38: Italy Frozen Ready Meals Market by Value (EUR), 2006-2016
Figure 39: Italy Ready Meals Market Volume by Brands (Kg m), 2008-11
Figure 40: Italy Ready Meals Market Value by Distribution Channel (EUR m), 2008-11
Figure 41: Italy Meal Kits Market Growth Dynamics by Volume (Kg m), 2006-2016
Figure 42: Italy Meal Kits Market Growth Dynamics by Value (EUR m) 2006-2016
Figure 43: Italy Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Figure 44: Italy Meal Kits Consumption (Kg m) by Segments, 2006-2016
Figure 45: Italy Meal Kits Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Figure 46: Italy Meal Kits Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Figure 47: Italy Meal Kits Market Value (EUR m) by Segments, 2006-2016
Figure 48: Italy Ambient Meal Kits Market by Volume (Kg m), 2006-2016
Figure 49: Italy Ambient Meal Kits Market by Value (EUR m), 2006-2016
Figure 50: Italy Chilled Meal Kits Market by Volume (Kg m), 2006-2016
Figure 51: Italy Chilled Meal Kits Market by Value (EUR), 2006-2016
Figure 52: Italy Frozen Meal Kits Market by Volume (Kg m), 2006-2016
Figure 53: Italy Frozen Meal Kits Market by Value (EUR m), 2006-2016
Figure 54: Italy Meal Kits Market Value by Distribution Channel (EUR m), 2008-11
