Synopsis
This report provides an in-depth examination of the UK retail market for decorative DIY covering market data, key retail players and consumer behavior.
Scope
The report covers:
Market values:
We provide overall, sector, category and product market values to give you a detailed overview of market potential; current and historic values are included
Future forecasts:
On a sector and category level we provide future forecasts over a five year timeframe; at product level we provide a directional forecast over a two year time window
Market shares:
Market shares for the leading retailers are included at category level. A future outlook is also provided for the main players to help you understand the future direction of market share.
Retailer profiles:
The leading retailers are profiled: critical metrics like store numbers, financials and, shares are provided along with an analysis of current strategy and future outlook.
Consumer profiles:
Statistics on who’s shopping for what are provided; these give a clear view on the most important consumer segments and groups.
Strategic dynamics:
The overall dynamics of the decorative DIY category are provided; this gives an understanding of the drivers of demand both currently and over the next five years.
Ideation and innovation:
Using all data and analysis, we provide broad suggestions for winning strategies that successful businesses will need to employ in the decorative DIY market.
Summary
Part of Conlumino's home retail research programme, this report provides detailed and comprehensive insight into what consumers are buying across the decorative DIY category, what they’re spending, where they’re shopping and why. The report also reviews leading players in the market and assesses their future prospects. Strategic analysis helps you to understand what actions your business needs to take in the market to win over the next five years.
Reasons To Buy
1. Understand how the market’s performing
This report forecasts what the size of the decorative DIY market will be over the next few years and give an indication of the sources of growth. In today’s turbulent market knowing where things are likely to go is essential for planning.
2. Explore the trends in the market
The report is written and complied by experts in the retail market. Rather than just presenting a mass of raw data, this expertise ensures the report explains why certain trends and patterns exist. In turn this allows you to understand the context of the market which aids your own decision making.
3. See what actual consumers think about your brand
The report contains analysis direct from the very people that shape demand: consumers. A whole range of consumer dynamics are included, explaining purchase triggers, brand and retailer preferences and conversions, and purchase considerations. In short they allow you to understand what people think about your brand or store.
4. Use the reports to shape strategy
The reports just leave you hanging. They contain practical tips and advice on how to succeed in the market and are a source of ideas. The analysis and insight help you with planning, strategy and exercises such as repositioning or brand development.
List Of Content
1. The market,
1.1 Headline summary,
1.2 Issues in the market,
1.3 Size and growth of the market,
1.4 Distribution channels,
2. Retailers,
2.1 Headline summary,
2.2 Shares for key retailers,
2.3 Comparisons of key retail metrics,
2.4 Profiles of key retailers (B&Q, Home base, Topps Tiles, Travis Perkins/Wickes, Wilkinsons),
3. The consumer,
3.1 Headline summary,
3.2 Opinions and views on decorative DIY,
3.3 Detailed product purchasing profiles
List Of Table
1. Category size and growth
2. Channels of distribution
3. Retailer, key comparative data
List Of Figures
1. Key issues in the market,
2. Overall market size 2010-2016
3. Overall sources of growth 2010-2016
4. Tiles, market sizes 2010-16
5. Tiles, sources of growth 2010-16
6. Tiling chemicals, market sizes 2010-16
7. Tiling chemicals, sources of growth 2010-16
8. Tiling tools and accessories, market sizes 2010-16
9. Tiling tools and accessories, sources of growth 2010-16
10. Paint, market sizes 2010-16
11. Paint, sources of growth 2010-16
12. Paint tools and accessories, market sizes 2010-16
13. Paint tools and accessories, sources of growth 2010-16
14. Mouldings, market sizes 2010-16
15. Mouldings, sources of growth 2010-16
16. Wood care, market sizes 2010-16
17. Wood care, sources of growth 2010-16
18. Wallpaper, market sizes 2010-16
19. Wallpaper, sources of growth 2010-16
20. Wallpaper tools and accessories, market sizes 2010-16
21. Wallpaper tools and accessories, sources of growth 2010-16
22. Wallpaper paste, market sizes 2010-16
23. Wallpaper paste, sources of growth 2010-16
24. Abrasives, market sizes 2010-16
25. Abrasives, sources of growth 2010-16
26. Decorative chemicals, market sizes 2010-16
27. Decorative chemicals, sources of growth 2010-16
28. Category size and growth matrix
29. Channels of distribution 2011 and 2016
30. Retailer market shares 2011
31. Change in retailer market shares since 2010
32. Retailer prospects for next few years
33. B&Q, key metric overview
34. Home base, key metric overview
35. Topps Tiles, key metric overview
36. Wickes, key metric overview
37. Wilkinsons, key metric overview
38. Views on home improvement
39. Skills in DIY segmentation
40. Enjoyment of DIY segmentation
41. DIY activities undertaken in past year
42. Trades people used in last year
43. Rooms decorated or refurbished in past year
44. Factors important when buying DIY
45. Decorative chemicals, buying penetration
46. Decorative chemicals, buying penetration by demographics
47. Decorative chemicals, buying penetration by skill level
48. Decorative chemicals, where consumers bought
49. Decorative chemicals, why consumers bought
50. Tiles, buying penetration
51. Tiles, buying penetration by demographics
52. Tiles, buying penetration by skill level
53. Tiles, where consumers bought
54. Tiles, why consumers bought
55. Tile protectors/sealants, buying penetration
56. Tile protectors/sealants, buying penetration by demographics
57. Tile protectors/sealants, buying penetration by skill level
58. Tile protectors/sealants, where consumers bought
59. Tile protectors/sealants, why consumers bought
60. Wood care, buying penetration
61. Wood care, buying penetration by demographics
62. Wood care, buying penetration by skill level
63. Wood care, where consumers bought
64. Wood care, why consumers bought
65. Wallpaper, buying penetration
66. Wallpaper, buying penetration by demographics
67. Wallpaper, buying penetration by skill level
68. Wallpaper, where consumers bought
69. Wallpaper, why consumers bought
70. Wallpaper paste, buying penetration
71. Wallpaper paste, buying penetration by demographics
72. Wallpaper paste, buying penetration by skill level
73. Wallpaper paste, where consumers bought
74. Wallpaper paste, why consumers bought
75. Wallpaper tools, buying penetration
76. Wallpaper tools, buying penetration by demographics
77. Wallpaper tools, buying penetration by skill level
78. Wallpaper tools, where consumers bought
79. Wallpaper tools, why consumers bought
80. Paint, buying penetration
81. Paint, buying penetration by demographics
82. Paint, buying penetration by skill level
83. Paint, where consumers bought
84. Paint, why consumers bought
85. Paint tools & accessories, buying penetration
86. Paint tools & accessories, buying penetration by demographics
87. Paint tools & accessories, buying penetration by skill level
88. Paint tools & accessories, where consumers bought
89. Paint tools & accessories, why consumers bought
90. Tiling tools & accessories, buying penetration
91. Tiling tools & accessories, buying penetration by demographics
92. Tiling tools & accessories, buying penetration by skill level
93. Tiling tools & accessories, where consumers bought
94. Tiling tools & accessories, why consumers bought
95. Mouldings, buying penetration
96. Mouldings, buying penetration by demographics
97. Mouldings, buying penetration by skill level
98. Mouldings, where consumers bought
99. Mouldings, why consumers bought
100. Abrasives, buying penetration
101. Abrasives, buying penetration by demographics
102. Abrasives, buying penetration by skill level
103. Abrasives, where consumers bought
104. Abrasives, why consumers bought
