Scope of the Report
The report titled “The US Dry Shampoo Market: Size, Trends & Forecasts (2017-2021)†provides an analysis of the US dry shampoo market with comprehensive analysis of market sizing and growth. The analysis includes market by value, by penetration rate and by average monthly searches of dry shampoo by the US population.
Furthermore, the report also assesses the key opportunities available in the US market and outline the market dynamics that are and will be accountable for growth of the industry. Growth of the US dry shampoo market has also been forecasted for the period 2017-2021, taking into consideration previous growth patterns, growth drivers and the existing and forthcoming trends.
The competition in the US dry shampoo market is stiff and is dominated by few major players such as Church & Dwight (Batiste), L’Oreal, Proctor & Gamble and Unilever, whose business profiling has been done in this report, which include their business overview, financial overview and respective business strategies.
Company Coverage
Church & Dwight (Batiste)
L’Oreal
Proctor & Gamble
Unilever
Executive Summary
US dry shampoo market has shown upward trends over the past few years in the region and is projected to grow further in the forecasted period i.e. 2017 to 2021. Major factors contributing in the growth of the market are innovation in hair care products, rising haircare spending by the US population, changing fashion trends, etc.
In the forecasted period, the market will be pushed by research and development by consumer goods manufacturers, growth in e-commerce industry, rising men’s grooming industry, etc. Yet the market is facing some challenges, such as severe side-effects, shifting towards natural hair cleansing, unawareness among users, etc.
1. Executive Summary
2. Introduction
2.1 Overview of Shampoo
2.1.1 History of Shampoo
2.1.2 Types of Shampoo
2.2 Overview of Dry Shampoo
2.2.1 Dry Shampoo by Forms
2.2.2 Dry Shampoo by Application
2.2.3 Dry Shampoo by Product Type
2.2.4 Advantages and Disadvantages of Dry Shampoo
3. The US Market Analysis
3.1 The US Shampoo Market Analysis
3.1.1 The US Shampoo Market by Value
3.2 The US Dry Shampoo Market Analysis
3.2.1 The US Dry Shampoo Market by Value
3.2.2 The US Dry Shampoo Market by Penetration Rate
3.2.3 The US Dry Shampoo Market by Average Monthly Searches
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Innovation in Hair Care Products
4.1.2 Effective Advertising and Promotion
4.1.3 Rising Haircare Expenditure
4.1.4 Changing Fashion Trends
4.1.5 Convenience and Time Saving
4.2 Challenges
4.2.1 Severe Side-Effects
4.2.2 Expensive than their Regular Counterparts
4.2.3 Shifting Towards Natural Hair Cleansing
4.2.4 Unawareness Among Users
4.3 Market Trends
4.3.1 Research and Development
4.3.2 Growth in E-commerce
4.3.3 Emergence of Organic Variants
4.3.4 Rising Men’s Grooming Industry
4.3.5 Deviation from the Usage of Normal Shampoo
5. Competitive Landscape
5.1 The US Dry Shampoo Market Players by Price Comparison
6. Company Profiling
6.1 Church & Dwight
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy
6.2 L’Oreal
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategy
6.3 Procter & Gamble (P&G)
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategy
6.4 Unilever
6.4.1 Business Overview
6.4.2 Financial Overview
6.4.3 Business Strategy
List of Figures
Figure 1: Types of Shampoo
Figure 2: Dry Shampoo by Forms
Figure 3: Dry Shampoo by Application
Figure 4: Dry Shampoo by Product Type
Figure 5: The US Shampoo Market by Value; 2016-2021E (US$ Billion)
Figure 6: The US Dry Shampoo Market by Value; 2016-2021E (US$ Million)
Figure 7: The US Dry Shampoo Market by Penetration Rate; 2014-2016
Figure 8: The US Dry Shampoo Market by Average Monthly Searches; 2012-2016
Figure 9: The US Average Annual Expenditure on Hair Care Products per Consumer; 2012-2015 (US$)
Figure 10: Church & Dwight Net Sales; 2014-2016 (US$ Billion)
Figure 11: Church & Dwight Net Sales by Segments; 2016
Figure 12: L’Oreal Net Sales; 2012-2016 (US$ Billion)
Figure 13: L’Oreal Net Sales by Operational Divisions; 2016
Figure 14: L’Oreal Net Sales by Geography; 2016
Figure 15: L’Oreal Net Sales by Business Segment ; 2016
Figure 16: Proctor & Gamble Net Sales; 2012-2016 (US$ Billion)
Figure 17: Proctor & Gamble Net Sales by Business Segment; 2016
Figure 18: Proctor & Gamble Net Sales by Geography; 2016
Figure 19: Unilever Net Sales; 2012-2016 (US$ Billion)
Figure 20: Unilever Net Sales by Segment; 2016
Table 1: Advantages and Disadvantages of Dry Shampoo
Table 2: The US Dry Shampoo Market Players by Price Comparison
Table 3: List of Group Brands
