Scope of the Report
The report titled “The US Yoga Instruction Market: Size, Trends & Forecasts (2017-2021)†summarizes a detailed analysis of the US yoga instruction market with market sizing and growth. The analysis includes market size in terms of volume, penetration rate, practitioners spending and spending by segments. The US is the largest market for the yoga instruction over the past few years and is expected to dominate the market in the upcoming years also. The report also covers global yoga market by value and, by segment.
Furthermore, the report also assesses the key opportunities available in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall the US yoga instruction market has also been forecasted for the period 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The competitive environment in the yoga market is intense and is the market is occupied by a large number of players. YogaWorks, CorePower Yoga, Life Time Fitness and, Equinox Holdings are some of the major players in the US yoga instruction market whose company profiling has been done in the report. This segment of the report summarizes business overview, financial overview and the business strategies adopted by respective companies.
Company Coverage
YogaWorks Inc.
CorePower Yoga
Life Time Fitness
Equinox Holdings
Executive Summary
Yoga is more than 5,000 year old ancient practice which is now popular in almost every part of the globe. Stressed lifestyle is attracting more and more population towards this age old practice for physical well-being as well as inner peace of mind. Yoga is a science. As there are physical sciences to create external well-being, yoga is the science for inner well-being. The rising popularity of yoga inculcates the demand for a place (yoga studio) as well as person (yoga instructor) which exclusively deal with the teaching of yoga.
A yoga studio is specifically designed for practicing of yoga, where yoga classes and instruction take place. These studios could be as simple as a single room or have a modern structure with modern accessories such as heated humidified rooms for Hot yoga. A yoga teacher is a person who has mastery over the poses used in yoga practice and incorporates the mental, emotional and spiritual elements of the discipline into their teaching.
The US yoga instruction market has shown upward trends over the past few years and projections are made that the market would grow at a rapid pace in the forecasted period i.e. 2017-2021. The US yoga instruction market is expected to be primarily driven by growing popularity of yoga among all age groups, rising disposable income, growing number of well-equipped yoga studios, emergence of online yoga classes etc. Yet the growth of the market is obstructed by factors such as high overhead cost of yoga studios and, lack of consistency among practitioners.
1. Executive Summary
2. Introduction
2.1 Overview of Yoga
2.1.1 History of Yoga
2.2 Overview of Yoga Studio
2.2.1 Types of Yoga Studio
2.3 Overview of Yoga Teacher/Instructor
3. Market Analysis
3.1 Global Yoga Market Analysis
3.1.1 Global Yoga Market by Segments
3.1.2 Global Yoga Market Overview
3.2 The US Yoga Instruction Market Analysis
3.2.1 The US Yoga Instruction Market by Value
3.2.2 The US Yoga Market by Practitioner Spending
3.2.3 The US Yoga Practitioner Spending by Segments
3.2.4 The US Yoga Market by Volume
3.2.5 The US Yoga Market by Penetration Rate
3.2.6 The US Profile of Yoga Practitioners
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rising Yoga Industry
4.1.2 Growing Adoption of Fitness Activities
4.1.3 Growing Popularity of Yoga
4.1.4 Rising Disposable Income
4.1.5 Growing Number of Yoga Studios
4.2 Challenges
4.2.1 High Overhead Cost of Yoga Studios
4.2.2 Lack of Consistency among Practitioners
4.2.3 Attracting New Practitioners
4.3 Market Trends
4.3.1 Introduction of Yoga in School
4.3.2 Emergence Online Yoga Training Classes
5. Competitive Landscape
5.1 The US Yoga Instruction Market Players Comparison by Features
6. Company Profiling
6.1 YogaWorks Inc.
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy
6.2 CorePower Yoga
6.2.1 Business Overview
6.2.2 Business Strategy
6.3 Life Time Fitness
6.3.1 Business Overview
6.3.2 Business Strategy
6.4 Equinox Holdings
6.4.1 Business Overview
6.4.2 Business Strategy
List of Figures
Figure 1: Types of Yoga Studio
Figure 2: Global Yoga Market by Segments; 2016
Figure 3: Global Yoga Market Overview; 2016
Figure 4: The US Yoga Instruction Market by Value; 2016-2021E (US$ Billion)
Figure 5: The US Yoga Market by Practitioner Spending; 2016-2021E (US$ Billion)
Figure 6: The US Yoga Spending by Segments; 2016
Figure 7: The US Yoga Market by Volume; 2012-2016 (Million)
Figure 8: The US Yoga Market by Volume; 2017-2021E (Million)
Figure 9: The US Yoga Market by Penetration Rate; 2012 & 2016
Figure 10: Likelihood of Practicing Yoga in the Next 12 Months in the US
Figure 11: The US per capita Disposable Personal Income; 2013-2017 (US$ Billion)
Figure 12: YogaWorks Mix of Businesses
Figure 13: YogaWorks Studio Count; 2016
Figure 14: YogaWorks Revenue; 2015-2017 (US$ Million)
Figure 15: YogaWorks Revenue by Region; 2016
Figure 16: YogaWorks Revenue by Studios; 2016
Table 1: The US Profile of Yoga Practitioners; 2016
Table 2: The US Yoga Instruction Market Players Comparison by Features
Table 3: Life Time Fitness Key Statistics
