Synopsis
This report illustrates how Kable Market Research expects the top ICT spenders in Germany Media industry to allocate their ICT budgets across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting.
Scope
Identify the top ICT spenders in Germany Media industry.
Gain a view as to how each top spender in Germany Media industry allocates its ICT by IT function.
Get a detailed breakdown of estimated budget allocation of top spenders in Germany Media industry within each of the core areas of ICT spend (hardware, software, IT Services, telecommunications & consulting).
Summary
Why was the report written?
This report presents the output from Kable Market Research’s ICT spend prediction statistical model, a log-linear regression model that provides ICT spending predictions based on a company’s demographic profile. The statistical model has been developed using an extensive collection of survey and interview data Kable Market Research has conducted with ICT decision makers on their ICT spending, as well as the insight of our analyst team.
What makes this report unique and essential to read?
The predictions were formulated in November 2012 following a large survey of ICT decision makers. Estimated trends in ICT spending have been identified through to the end of 2013 following feedback from respondents on their forthcoming investment plans.
Reasons To Buy
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Table of Contents
1 Top-level ICT budget breakdowns
1.1 Introduction
2 Top ICT spenders
3 Bertelsmann SE & Co. KGaA
3.1 Estimated ICT budget breakdown by function
3.2 Estimated external ICT budget allocation by core technology area
3.3 Detailed ICT budget allocations
3.3.1 Estimated hardware budget breakdown
3.3.2 Estimated software budget breakdown by technology
3.3.3 Estimated software budget breakdown by type
3.3.4 Estimated IT services budget breakdown
3.3.5 Estimated IT consulting services budget breakdown
3.3.6 Estimated telecommunications budget breakdown
4 ARD
4.1 Estimated ICT budget breakdown by function
4.2 Estimated external ICT budget allocation by core technology area
4.3 Detailed ICT budget allocations
4.3.1 Estimated hardware budget breakdown
4.3.2 Estimated software budget breakdown by technology
4.3.3 Estimated software budget breakdown by type
4.3.4 Estimated IT services budget breakdown
4.3.5 Estimated IT consulting services budget breakdown
4.3.6 Estimated telecommunications budget breakdown
5 Axel Springer AG
5.1 Estimated ICT budget breakdown by function
5.2 Estimated external ICT budget allocation by core technology area
5.3 Detailed ICT budget allocations
5.3.1 Estimated hardware budget breakdown
5.3.2 Estimated software budget breakdown by technology
5.3.3 Estimated software budget breakdown by type
5.3.4 Estimated IT services budget breakdown
5.3.5 Estimated IT consulting services budget breakdown
5.3.6 Estimated telecommunications budget breakdown
6 ProSiebenSat.1 Media AG
6.1 Estimated ICT budget breakdown by function
6.2 Estimated external ICT budget allocation by core technology area
6.3 Detailed ICT budget allocations
6.3.1 Estimated hardware budget breakdown
6.3.2 Estimated software budget breakdown by technology
6.3.3 Estimated software budget breakdown by type
6.3.4 Estimated IT services budget breakdown
6.3.5 Estimated IT consulting services budget breakdown
6.3.6 Estimated telecommunications budget breakdown
7 Hubert Burda Media
7.1 Estimated ICT budget breakdown by function
7.2 Estimated external ICT budget allocation by core technology area
7.3 Detailed ICT budget allocations
7.3.1 Estimated hardware budget breakdown
7.3.2 Estimated software budget breakdown by technology
7.3.3 Estimated software budget breakdown by type
7.3.4 Estimated IT services budget breakdown
7.3.5 Estimated IT consulting services budget breakdown
7.3.6 Estimated telecommunications budget breakdown
8 Bauer Media Group
8.1 Estimated ICT budget breakdown by function
8.2 Estimated external ICT budget allocation by core technology area
8.3 Detailed ICT budget allocations
8.3.1 Estimated hardware budget breakdown
8.3.2 Estimated software budget breakdown by technology
8.3.3 Estimated software budget breakdown by type
8.3.4 Estimated IT services budget breakdown
8.3.5 Estimated IT consulting services budget breakdown
8.3.6 Estimated telecommunications budget breakdown
9 ZDF
9.1 Estimated ICT budget breakdown by function
9.2 Estimated external ICT budget allocation by core technology area
9.3 Detailed ICT budget allocations
9.3.1 Estimated hardware budget breakdown
9.3.2 Estimated software budget breakdown by technology
9.3.3 Estimated software budget breakdown by type
9.3.4 Estimated IT services budget breakdown
9.3.5 Estimated IT consulting services budget breakdown
9.3.6 Estimated telecommunications budget breakdown
10 Verlagsgruppe Weltbild GmbH
10.1 Estimated ICT budget breakdown by function
10.2 Estimated external ICT budget allocation by core technology area
10.3 Detailed ICT budget allocations
10.3.1 Estimated hardware budget breakdown
10.3.2 Estimated software budget breakdown by technology
10.3.3 Estimated software budget breakdown by type
10.3.4 Estimated IT services budget breakdown
10.3.5 Estimated IT consulting services budget breakdown
10.3.6 Estimated telecommunications budget breakdown
11 GfK Group
11.1 Estimated ICT budget breakdown by function
11.2 Estimated external ICT budget allocation by core technology area
11.3 Detailed ICT budget allocations
11.3.1 Estimated hardware budget breakdown
11.3.2 Estimated software budget breakdown by technology
11.3.3 Estimated software budget breakdown by type
11.3.4 Estimated IT services budget breakdown
11.3.5 Estimated IT consulting services budget breakdown
11.3.6 Estimated telecommunications budget breakdown
12 Sky Deutschland AG
12.1 Estimated ICT budget breakdown by function
12.2 Estimated external ICT budget allocation by core technology area
12.3 Detailed ICT budget allocations
12.3.1 Estimated hardware budget breakdown
12.3.2 Estimated software budget breakdown by technology
12.3.3 Estimated software budget breakdown by type
12.3.4 Estimated IT services budget breakdown
12.3.5 Estimated IT consulting services budget breakdown
12.3.6 Estimated telecommunications budget breakdown
13 Appendix
13.1 Definitions
13.2 Further reading
13.3 Contact the authors
List Of Tables
Table 1: Top ICT spenders in the German media industry
Table 2: Bertelsmann SE & Co. KGaA will spend an estimated €128m on its data centre
Table 3: Bertelsmann SE & Co. KGaA will spend an estimated €121m on hardware
Table 4: Bertelsmann SE & Co. KGaA will spend an estimated €21m on clients
Table 5: Bertelsmann SE & Co. KGaA will spend an estimated €19m on enterprise applications
Table 6: Bertelsmann SE & Co. KGaA will spend an estimated €39m on software licenses
Table 7: Bertelsmann SE & Co. KGaA will spend an estimated €18m on application development & integration
Table 8: Bertelsmann SE & Co. KGaA will spend an estimated €19m on systems planning & design
Table 9: Bertelsmann SE & Co. KGaA will spend an estimated €16m on fixed voice
Table 10: ARD will spend an estimated €46m on its data centre
Table 11: ARD will spend an estimated €43m on hardware
Table 12: ARD will spend an estimated €8m on clients
Table 13: ARD will spend an estimated €7m on enterprise applications
Table 14: ARD will spend an estimated €14m on software licenses
Table 15: ARD will spend an estimated €6m on application development & integration
Table 16: ARD will spend an estimated €7m on systems planning & design
Table 17: ARD will spend an estimated €6m on fixed voice
Table 18: Axel Springer AG will spend an estimated €23m on its data centre
Table 19: Axel Springer AG will spend an estimated €22m on hardware
Table 20: Axel Springer AG will spend an estimated €4m on clients
Table 21: Axel Springer AG will spend an estimated €3m on enterprise applications
Table 22: Axel Springer AG will spend an estimated €7m on software licenses
Table 23: Axel Springer AG will spend an estimated €3m on application development & integration
Table 24: Axel Springer AG will spend an estimated €3m on systems planning & design
Table 25: Axel Springer AG will spend an estimated €3m on fixed voice
Table 26: ProSiebenSat.1 Media AG will spend an estimated €24m on its data centre
Table 27: ProSiebenSat.1 Media AG will spend an estimated €23m on hardware
Table 28: ProSiebenSat.1 Media AG will spend an estimated €4m on clients
Table 29: ProSiebenSat.1 Media AG will spend an estimated €3m on enterprise applications
Table 30: ProSiebenSat.1 Media AG will spend an estimated €7m on software licenses
Table 31: ProSiebenSat.1 Media AG will spend an estimated €3m on application development & integration
Table 32: ProSiebenSat.1 Media AG will spend an estimated €4m on systems planning & design
Table 33: ProSiebenSat.1 Media AG will spend an estimated €3m on fixed voice
Table 34: Hubert Burda Media will spend an estimated €25m on its data centre
Table 35: Hubert Burda Media will spend an estimated €24m on hardware
Table 36: Hubert Burda Media will spend an estimated €4m on clients
Table 37: Hubert Burda Media will spend an estimated €4m on enterprise applications
Table 38: Hubert Burda Media will spend an estimated €7m on software licenses
Table 39: Hubert Burda Media will spend an estimated €3m on application development & integration
Table 40: Hubert Burda Media will spend an estimated €4m on systems planning & design
Table 41: Hubert Burda Media will spend an estimated €3m on fixed voice
Table 42: Bauer Media Group will spend an estimated €15m on its data centre
Table 43: Bauer Media Group will spend an estimated €14m on hardware
Table 44: Bauer Media Group will spend an estimated €2m on clients
Table 45: Bauer Media Group will spend an estimated €2m on enterprise applications
Table 46: Bauer Media Group will spend an estimated €5m on software licenses
Table 47: Bauer Media Group will spend an estimated €2m on application development & integration
Table 48: Bauer Media Group will spend an estimated €2m on systems planning & design
Table 49: Bauer Media Group will spend an estimated €2m on fixed voice
Table 50: ZDF will spend an estimated €21m on its data centre
Table 51: ZDF will spend an estimated €20m on hardware
Table 52: ZDF will spend an estimated €3m on clients
Table 53: ZDF will spend an estimated €3m on enterprise applications
Table 54: ZDF will spend an estimated €6m on software licenses
Table 55: ZDF will spend an estimated €3m on application development & integration
Table 56: ZDF will spend an estimated €3m on systems planning & design
Table 57: ZDF will spend an estimated €3m on fixed voice
Table 58: Verlagsgruppe Weltbild GmbH will spend an estimated €18m on its data centre
Table 59: Verlagsgruppe Weltbild GmbH will spend an estimated €17m on hardware
Table 60: Verlagsgruppe Weltbild GmbH will spend an estimated €3m on clients
Table 61: Verlagsgruppe Weltbild GmbH will spend an estimated €3m on enterprise applications
Table 62: Verlagsgruppe Weltbild GmbH will spend an estimated €5m on software licenses
Table 63: Verlagsgruppe Weltbild GmbH will spend an estimated €2m on application development & integration
Table 64: Verlagsgruppe Weltbild GmbH will spend an estimated €3m on systems planning & design
Table 65: Verlagsgruppe Weltbild GmbH will spend an estimated €2m on fixed voice
Table 66: GfK Group will spend an estimated €10m on its data centre
Table 67: GfK Group will spend an estimated €10m on hardware
Table 68: GfK Group will spend an estimated €2m on clients
Table 69: GfK Group will spend an estimated €2m on enterprise applications
Table 70: GfK Group will spend an estimated €3m on software licenses
Table 71: GfK Group will spend an estimated €1m on application development & integration
Table 72: GfK Group will spend an estimated €2m on systems planning & design
Table 73: GfK Group will spend an estimated €1m on fixed voice
Table 74: Sky Deutschland AG will spend an estimated €13m on its data centre
Table 75: Sky Deutschland AG will spend an estimated €13m on hardware
Table 76: Sky Deutschland AG will spend an estimated €2m on clients
Table 77: Sky Deutschland AG will spend an estimated €2m on enterprise applications
Table 78: Sky Deutschland AG will spend an estimated €4m on software licenses
Table 79: Sky Deutschland AG will spend an estimated €2m on application development & integration
Table 80: Sky Deutschland AG will spend an estimated €2m on systems planning & design
Table 81: Sky Deutschland AG will spend an estimated €2m on fixed voice
List Of Figures
Figure 1: Top ICT spenders in the German media industry
