Travel and Tourism in Italy to 2019

Summary
Travel and Tourism in Italy to 2019 provides detailed information on the Italian tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, tourist expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

The report brings together Canadeans research, modeling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and discover which segments will see growth in the coming years.

Key Findings
- As of the end of 2014, the economy had not grown since April 2011 and Italy has second highest public debt among European Union nations. Economic crisis significantly impacted both domestic and outbound tourism causing a decline in the number of tourists. Low disposable incomes of the Italians was the reason for this decrease. Due to this, outbound travel was largely limited to neighboring European countries. Outbound trips declined from 29.1 million in 2009 to 28.3 million in 2014 while the total number of domestic trips fell from 114.1 million to 64.5 million. However, with a focus on tourism promotion and government measures, the economy is expected to recover in the coming years. The domestic tourists are expected to increase posting a CAGR of 3.47% during the forecast period (2015-2019). Also, outbound tourism would register growth, with number of tourists rising to 32.8 million by 2019, at a CAGR of 2.96%.

- International arrivals increased from 43.2 million in 2009 to 49 million in 2014, driven by government policies to promote tourism. Europe has been the key source market for the Italian tourism industry. 10.9 million Germans visited in 2014, making it the top market for the country, followed by 4.7 million tourists from France. By hosting the World Expo in 2015, the country is expected to register growth in the number of international arrivals, reaching 58.9 million by 2019.

- With increasing demand, in order to expand its reach, the leading LCC airline, Ryan air is planning to launch three new routes in 2015 between Italy and Romania. Also, creating more competition for the European full-service carriers, Gulf airlines are expanding their operations in Italy on long-haul routes.

- Alitalia is hoping to capture more of the Italy-South Korea market and has introduced new routes to Seoul in 2015. Currently, Korean Air dominates this market but represents only 25% share, indicating the fragmented nature of the market, while the rest is held by European carriers.

Synopsis
The report provides detailed market analysis, information, and insights, including:

- Historic and forecast tourist volumes covering the entire Italian Travel and Tourism sector

- Detailed analysis of tourist spending patterns in Italy for various categories in the Travel and Tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Detailed market classification across each category, with analysis using similar metrics

- Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the Italian Travel and Tourism sector

- Understand the demand-side dynamics within the Italian Travel and Tourism sector, along with key market trends and growth opportunities