Summary
With the growth rate of 7.8% from 2014, foreign visitors spent approximately JPY1.7 trillion (US$14.1 billion) in 2015. The falling Yen and visa relaxations have largely influenced the growth of inbound tourism. Chinese tourists were the main visitors, with numbers reaching a record high in 2015. However, the weak currency led to a decline in outbound trips. By hosting large scale events such as the Summer Olympic Games and Paralympics in 2020, the country is expected to welcome approximately 30.9 million visitors by 2020.
Key Findings
- Japans inbound tourism depicted strong growth during the historic period (2010-2015), supported by the large influx of Chinese tourists during 2014 and 2015. The unending tensions between China and Hong Kong means Chinese tourists prefer Japan over Hong Kong. Moreover, as Tokyo is set to host the 2020 Summer Olympics and Paralympics, inbound arrivals are expected to grow continuously over the forecast period (2016-2020)With a remarkable rise in the number of inbound tourists, the country is expected to face a shortage of 41,000 hotel rooms by 2020. To deal with this, it is projected that the country will invest JPY593.8 billion (US$4.9 billion) in its hotel industry. Moreover, the tourism agency is planning inject millions of dollars in to renovating existing hotel rooms
- LCCs captured 30% of the Japan-Korea market in 2015, rising from 1% in 2009. As a result, the capacity of full service carriers has been declining since 2012, whereas the capacity of LCCs increased by 10% and 27% in 2014 and 2015 respectively. South Korea ranks among the top three source and destination markets for Japan
Synopsis
Canadeans report - Travel and Tourism in Japan to 2020 - provides detailed information on the countrys tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
- Historic and forecast tourist volumes covering the entire Japanese Travel and Tourism sector
- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Japans Travel and Tourism sector
- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
- Direct promotional efforts on the most promising markets by identifying the key source and destination countries
Table Of Contents
1 Executive Summary
2 Introduction
3 Travel and Tourism Sector in Context
4 Domestic Tourism
4.1 Market summary and key developments
4.2 Domestic trips and domestic expenditure
5 Inbound Tourism
5.1 Market summary and key developments
5.2 Inbound trips and inbound expenditure
5.3 Tourist arrivals from top 10 countries
6 Outbound Tourism
6.1 Market summary and key developments
6.2 Outbound trips and outbound expenditure
6.3 Tourist departures to top 10 countries
7 Airlines
7.1 Market summary and key developments
7.2 Low cost airlines
7.3 Full service airlines
7.4 Charter airlines
7.5 Competitive landscape
8 Hotels
8.1 Market summary and key developments
8.2 Budget hotels
8.3 Midscale hotels
8.4 Upscale hotels
8.5 Luxury hotels
8.6 Competitive landscape
9 Car Rentals
10 Travel Intermediaries
11 Airport Profiles
12 Market Data
12.1 Domestic tourism
12.2 Inbound tourism
12.3 Outbound tourism
12.4 Airlines
12.5 Hotels
12.6 Car rental
12.7 Travel intermediaries
12.8 Tourism output
12.9 Tourism employment
13 Definitions
14 Methodology
15 About Canadean
16 Disclaimer
List Of Tables
N/A
List Of Figures
Figure 1: Executive Summary
Figure 2: Introduction
Figure 3: Travel and Tourism Sector in Context
Figure 4: Market Summary and Key Developments
Figure 5: Domestic Trips and Domestic Expenditure
Figure 6: Domestic Trips by Purpose of Visit, Overnight Stays and Average Length of Trip
Figure 7: Market Summary and Key Developments
Figure 8: Inbound Trips and Inbound Expenditure, 2010-2020
Figure 9: Tourist Arrivals from Top 10 Countries (Thousands), 2010-2020
Figure 10: Inbound Trips by Purpose of Travel and Mode of Transport
Figure 11: Market Summary and Key Developments
Figure 12: Outbound Trips and Outbound Expenditure, 2010-2020
Figure 13: Tourist Departures to Top 10 Countries (Thousand), 2010-2020
Figure 14: Outbound Trips by Purpose of Travel and Mode of Transport
Figure 15: Market Summary and Key Developments
Figure 16: Airline Industry Revenues and Seats Sold
Figure 17: Low Cost Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
Figure 18: Full Service Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
Figure 19: Charter Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
Figure 20: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015
Figure 21: Market Summary and Key Developments
Figure 22: Hotel Industry Revenues, Rooms Available and Revpar
Figure 23: Hotel Establishments and Hotel Rooms by Category
Figure 24: Budget Hotels - Revenues and Occupancy Rates
Figure 25: Budget Hotels - Revenues and Guests by Customer Type
Figure 26: Midscale Hotels - Revenues and Occupancy Rates
Figure 27: Midscale Hotels - Revenues and Guests by Customer Type
Figure 28: Upscale Hotels - Revenues and Occupancy Rates
Figure 29: Upscale Hotels - Revenues and Guests by Customer Type
Figure 30: Luxury Hotels - Revenues and Occupancy Rates
Figure 31: Luxury Hotels - Revenues and Guests by Customer Type
Figure 32: Top 10 Hotels (Volume), 2015
Figure 33: Market Value of Car Rental Industry
Figure 34: Revenues of Car Rental Industry
Figure 35: Car Rental - Fleet Size and Market Utilization Rate
Figure 36: Travel Intermediaries Market Value, 2010-2020
Figure 37: Travel Intermediaries Revenues - Online Vs In-store
Figure 38: Major Airports
Figure 39: Major Airports
Figure 40: Operator Profile and Routes
Figure 41: Number of Domestic Trips by Purpose (Thousand), 2011-2020
Figure 42: Domestic Trips - Overnight Stays (Thousand), 2011-2020
Figure 43: Total Domestic Tourism Expenditure by Category (JPY Million), 2011-2020
Figure 44: Average Expenditure per Domestic Tourist by Category (JPY), 2011-2020
Figure 45: International Arrivals by Region (Thousand), 2011-2020
Figure 46: International Arrivals by Purpose of Visit (Thousand), 2011-2020
Figure 47: International Arrivals by Mode of Transport (Thousand), 2011-2020
Figure 48: Inbound Trips - Overnight Stays (Thousand), 2011-2020
Figure 49: Total Inbound Tourism Expenditure by Category (JPY Million), 2011-2020
Figure 50: Average Expenditure per Inbound Tourist by Category (JPY), 2011-2020
Figure 51: International Departures by Region (Thousand), 2011-2020
Figure 52: International Departures by Purpose of Visit (Thousand), 2011-2020
Figure 53: International Departures by Mode of Transport (Thousand), 2011-2020
Figure 54: Outbound Trips - Overnight Stays (Thousand), 2011-2020
Figure 55: Total Outbound Tourism Expenditure by Category (JPY Million), 2011-2020
Figure 56: Average Expenditure per Outbound Tourist by Category (JPY), 2011-2020
Figure 57: Seats Available by Airline Type (Thousand), 2011-2020
Figure 58: Seats Sold by Airline Type - Business Travel (Thousand), 2011-2020
Figure 59: Seats Sold by Airline Type - Leisure Travel (Thousand), 2011-2020
Figure 60: Load Factor by Airline Type (%), 2011-2020
Figure 61: Passenger Kilometers Available by Airline Type (Million), 2011-2020
Figure 62: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2011-2020
Figure 63: Revenue per Passenger by Airline Type (JPY), 2011-2020
Figure 64: Total Revenue by Airline Type (JPY Million), 2011-2020
Figure 65: Establishments by Hotel Category, 2011-2020
Figure 66: Available Hotel Rooms by Hotel Category, 2011-2020
Figure 67: Room Occupancy Rate by Hotel Category (%), 2011-2020
Figure 68: Room Nights Available by Hotel Category (Million), 2011-2020
Figure 69: Room Nights Occupied by Hotel Category (Million), 2011-2020
Figure 70: Average Revenue per Available Room by Hotel Category (JPY), 2011-2020
Figure 71: Revenue per Occupied Room by Hotel Category (JPY), 2011-2020
Figure 72: Total Revenue Per Available Room by Hotel Category (JPY), 2011-2020
Figure 73: Total Revenue by Hotel Category and Customer Type (JPY Million), 2011-2020
Figure 74: Guests by Hotel Category and Customer Type (Thousand), 2011-2020
Figure 75: Car Rental - Market Value by Customer Type and Rental Location (JPY Million), 2011-2020
Figure 76: Car Rental - Fleet Size, 2011-2020
Figure 77: Car Rental Occasions (Millions), 2011-2020
Figure 78: Car Rental Days (Million), 2011-2020
Figure 79: Car Rental - Average Rental Length (Days), 2011-2020
Figure 80: Car Rental - Market Utilization Rate (%), 2011-2020
Figure 81: Car Rental - Average Revenue per Day (JPY), 2011-2020
Figure 82: Travel Intermediaries Market Value by Product Type (JPY Million), 2011-2020
Figure 83: Travel Intermediaries Online Revenues by Provider (JPY Million), 2011-2020
Figure 84: Travel Intermediaries Online Revenues by Type of Tourist (JPY Million), 2011-2020
Figure 85: Travel Intermediaries In-store Revenues by Provider (JPY Million), 2011-2020
Figure 86: Travel Intermediaries In-store Revenues by Type of Tourist (JPY Million), 2011-2020
Figure 87: Travel Agent Revenues from Domestic Tourism by Sales Channel (JPY Million), 2011-2020
Figure 88: Travel Agent Revenues from International Tourism by Sales Channel (JPY Million), 2011-2020
Figure 89: Tour Operator Revenues from Domestic Tourism by Sales Channel (JPY Million), 2011-2020
Figure 90: Tour Operator Revenues from International Tourism by Sales Channel (JPY Million), 2011-2020
Figure 91: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (JPY Million), 2011-2020
Figure 92: Other Intermediaries Revenues from International Tourism by Sales Channel (JPY Million), 2011-2020
Figure 93: Total Tourism Output by Category (JPY Million), 2011-2020
Figure 94: Direct Tourism Output by Category (JPY Million), 2011-2020
Figure 95: Indirect Tourism Output by Category (JPY Million), 2011-2020
Figure 96: Total Tourism Output Generated per Employee by Category (JPY), 2011-2020
Figure 97: Direct Tourism Output Generated per Employee by Category (JPY), 2011-2020
Figure 98: Indirect Tourism Output Generated per Employee by Category (JPY), 2011-2020
Figure 99: Total Tourism Employment by Category (Thousand), 2011-2020
Figure 100: Direct Tourism Employment by Category (Thousand), 2011-2020
Figure 101: Indirect Tourism Employment by Category (Thousand), 2011-2020
Figure 102: Average Salary per Employee by Category (JPY), 2011-2020
Figure 103: Total Gross Income Generated by Total Tourism Employment by Category (JPY Million), 2011-2020
Figure 104: Travel and Tourism Sector Definitions
Figure 105: Travel and Tourism Sector Definitions
Figure 106: Travel and Tourism Sector Definitions
Figure 107: Travel and Tourism Sector Definitions
Figure 108: Travel and Tourism Sector Definitions
Figure 109: Methodology
Figure 110: Methodology
Figure 111: About Canadean
Figure 112: Disclaimer
