Summary
Kenya's inbound tourism market continued to contract in 2015 in the wake of security concerns caused by Al-Shabaab, a jihadi group based in neighboring Somalia. Due to this, western countries such as France have issued warnings to their nationals against traveling to Kenya. Although the UK has lifted its warning against going to some areas of Kenya such as Mombasa, Canadean expects international arrivals to decline until 2018 as other key source markets, such as the US, have not yet removed travel restrictions.
Key Findings
- Keeping in view that China is one of the key source and destination markets for Kenya, China Southern Airlines introduced a tri-weekly direct flight from Guangzhou, a port city northwest of Hong Kong on the Pearl River, to Kenya's capital Nairobi in August 2015. The direct flight is expected to boost tourism flows between the two countries
- As the peak season for tourism began in August, Kenya has tightened up the security at beach resorts in Mombasa. Furthermore, Mombasa International Cultural Festival and Mombasa international show are also scheduled in August. More security officers have been deployed and patrolling has been increased
Synopsis
Canadean's report - Travel and Tourism in Kenya to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
- Historic and forecast tourist volumes covering the entire Kenyan Travel and Tourism sector
- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Kenya's Travel and Tourism sector
- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
- Direct the promotional efforts on most promising markets by identifying the key source and destination countries
Table Of Contents
Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
- Market summary and key developments in Kenya domestic tourism market
- Historical and projected figures for domestic trips and domestic expenditure in Kenya
- Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
- Market summary and key developments in Kenya inbound tourism market
- Historical and projected figures for inbound trips and inbound expenditure in Kenya
- Tourist arrivals from top 10 countries to Kenya
- Inbound trips-trips by purpose of visit and mode of transport
- Inbound trips-average length of trip and overnight stays
Outbound Tourism
- Market summary and key developments in Kenya outbound tourism market
- Historical and projected figures for outbound trips and outbound expenditure in Kenya
- Tourist departures to top 10 countries from Kenya
- Outbound trips-trips by purpose of visit and mode of transport
- Outbound trips-average length of trip and overnight stays
Airlines
- Market summary and key developments in Kenya airlines industry
- Revenues and seats sold in Kenya airlines market
- Seats available, seats sold and load factor
- Revenue per customer
- Revenue generating passenger kilometers versus kilometers available
- Competitive landscape
Hotels
- Market summary and key developments in Kenya hotel industry
- Number of establishments operational by type of accommodation
- Number of beds operational by type of accommodation and occupancy rate by type of accommodation (%)
- Total number of bed nights (thousands)
- Accommodation snapshot in major atolls of Kenya
- Hotels: Number of rooms, room occupancy rates, room nights available and room nights occupied
- Hotels: Occupancy rate, Number of guests by customer type
Airport Profiles
Market Data
- Domestic tourism
- Inbound tourism
- Outbound tourism
- Airlines
- Hotels
Appendix
- Travel and tourism sector definitions
List Of Tables
Table 1: Domestic Trips - Overnight Stays, 2010-2020
Table 2: Average Length of Domestic Trip, 2010-2020
Table 3: Tourist Arrivals from Top 10 Countries, 2010-2020
Table 4: Inbound Trips - Overnight Stays, 2010-2020
Table 5: Average Length of Inbound Trip, 2010-2020
Table 6: Tourist Departures to Top 10 Countries, 2010-2020
Table 7: Outbound Trips - Overnight Stays, 2010-2020
Table 8: Average Length of Outbound Trip, 2010-2020
Table 9: Seats Available and Load Factor, 2010-2020
Table 10: Revenue per Customer (KSh), 2010-2020
Table 11: Hotels-Room Occupancy Rates (%)
Table 12: Hotels: Number of Guests by Type of Customer, 2010-2020
Table 13: Number of Domestic Trips by Purpose, 2011-2020
Table 14: Domestic Trips - Overnight Stays, 2011-2020
Table 15: Total Domestic Tourism Expenditure by Category, 2011-2020
Table 16: Average Expenditure per Domestic Tourist by Category, 2011-2020
Table 17: International Arrivals by Region, 2011-2020
Table 18: International Arrivals by Purpose of Visit, 2011-2020
Table 19: International Arrivals by Mode of Transport, 2011-2020
Table 20: Inbound Trips - Overnight Stays, 2011-2020
Table 21: Total Inbound Tourism Expenditure by Category, 2011-2020
Table 22: Average Expenditure per Inbound Tourist by Category, 2011-2020
Table 23: International Departures by Region, 2011-2020
Table 24: International Departures by Purpose of Visit, 2011-2020
Table 25: International Departures by Mode of Transport, 2011-2020
Table 26: Outbound Trips - Overnight Stays, 2011-2020
Table 27: Total Outbound Tourism Expenditure by Category, 2011-2020
Table 28: Average Expenditure per Outbound Tourist by Category, 2011-2020
Table 29: Passenger Airlines - Key Performance Indicators, 2011-2020
Table 30: Hotels - Key Performance Indicators, 2011-2020
Table 31: Total Hotel Revenue, 2011-2020
Table 32: Number of Guests by Customer Type, 2011-2020
Lisst Of Figures
Figure 1: Domestic trips, 2010-2020
Figure 2: Domestic expenditure, 2010-2020
Figure 3: Domestic Tourism by Purpose of Visit, 2010-2020
Figure 4: Number of Trips by Season - Domestic and Outbound, 2015
Figure 5: Inbound Trips, 2010-2020
Figure 6: Inbound Expenditure, 2010-2020
Figure 7: Inbound Tourism by Purpose of Visit, 2010-2020
Figure 8: International Arrivals by Mode of Transport, 2010-2020
Figure 9: Outbound Trips, 2010-2020
Figure 11: Outbound Expenditure, 2010-2020
Figure 11: Outbound Trips by Purpose of Visit, 2010-2020
Figure 12: International Departures by Mode of Transport, 2010-2020
Figure 13: Revenues of Airlines Industry, 2010-2020
Figure 14: Seats Sold in Airlines Industry, 2010-2020
Figure 15: Seats Sold by Customer Type ('000), 2010-2020
Figure 16: Revenue Generating Passenger Kilometers, versus Kilometers Available
Figure 17: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015
Figure 18: Revenues of Hotel Industry, 2010-2020
Figure 19: Room Nights Available and Revenue per Available Room, 2010-2020
Figure 20: Number of Establishments Operational by Type of Accommodation
Figure 21: Number of Beds Operational by Type of Accommodation
Figure 22: Total Number of Bed Nights (Thousands)
Figure 23: Occupancy rate by Type of Accommodation (%)
Figure 24: Number of Rooms in Hotels, 2010-2020
Figure 25: Hotels-Nights Available versus Room Nights Occupied ('000)
