Summary
Singapores tourism sector registered growth in 2015, driven by Singapore Tourism Boards (STB) efforts to attract tourists by launching tourism promotion campaigns. With a share of 47.4% of the total outbound trips in 2015, Malaysia remained the largest destination market for Singapore. A strong Singapore dollar encouraged Singaporeans to take more outbound trips rather than domestic trips.
Key Findings
- Inbound tourism in Singapore registered healthy growth during 2010-2015, with trips increasing from 9.2 million in 2010 to 12.1 million in 2015. Growth was largely driven by the Singapore Tourism Boards (STB) efforts to attract tourists by investing in tourism promotion campaigns. However, arrivals from countries such as Australia, Indonesia, Malaysia, and Japan dipped in 2015 due to the strong appreciation of the Singapore dollar against the currencies of respective countries. Domestic trips totaled 152,691 in 2015 while outbound trips stood at 8.8 million. Being a neighboring country, Malaysia is the most preferred outbound travel destination for Singapore residents, accounting for 47.4% of the total outbound trips in 2015. Inbound arrivals are projected to increase at a CAGR of 6.56% over the forecast period (2016-2020). Along with STBs promotional efforts, foreign partnerships, such as with MasterCard and Alitrip, will support this growth
- According to STB Executive Director, Chee Pey Chang, for Singapores cruise tourism, India is the largest foreign source market. India is one of the most attractive source markets globally with outbound tourism demonstrating impressive growth in recent years. In 2015, Singapore received one million Indian tourists, which depicted growth of 7.5% from 2014. To further attract Indian visitors, STB launched a week-long road show in January 2016 in the countrys major cities: Mumbai, Bengaluru, New Delhi, and Chennai. Leisure is the main purpose of travel for Indians to Singapore
- SIA increased its stake in low-cost airline Tigerair to over 95.6% in March 2016. SIA aims to delist the Tiger Airways and integrate it into the SIA Group. The takeover will enhance the outlook of the group, especially for Scoot Pte Ltd., a LCC medium/long-haul airline owned by SIA
Synopsis
Canadeans report - Travel and Tourism in Singapore to 2020 - provides detailed information on the countrys tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
- Historic and forecast tourist volumes covering the entire Singaporean Travel and Tourism sector
- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Singapores Travel and Tourism sector
- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
- Direct the promotional efforts on most promising markets by identifying the key source and destination countries
Table Of Contents
Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
- Market summary and key developments in Singapore domestic tourism market
- Historical and projected figures for domestic trips and domestic expenditure in Singapore
- Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
- Market summary and key developments in Singapore inbound tourism market
- Historical and projected figures for inbound trips and inbound expenditure in Singapore
- Tourist arrivals from top 10 countries to Singapore
- Inbound trips-trips by purpose of visit and mode of transport
- Inbound trips-average length of trip and overnight stays
Outbound Tourism
- Market summary and key developments in Singapore outbound tourism market
- Historical and projected figures for outbound trips and outbound expenditure in Singapore
- Tourist departures to top 10 countries from Singapore
- Outbound trips-trips by purpose of visit and mode of transport
- Outbound trips-average length of trip and overnight stays
Airlines
- Market summary and key developments in Singapore airlines industry
- Revenues and seats sold in Singapore airlines market
- Low cost airlines in Singapore-seats available, seats sold and load factor
- Low cost airlines in Singapore-total revenue and revenue per customer
- Low cost airlines in Singapore-revenue generating passenger kilometers versus kilometers available
- Full service airlines in Singapore-seats available, seats sold and load factor
- Full service airlines in Singapore-total revenue and revenue per customer
- Full service airlines in Singapore-revenue generating passenger kilometers versus kilometers available
- Charter airlines in Singapore-seats available, seats sold and load factor
- Charter airlines in Singapore-total revenue and revenue per customer
- Charter airlines in Singapore-revenue generating passenger kilometers versus kilometers available
- Competitive landscape
Hotels
- Market summary and key developments in Singapore hotel industry
- Revenues, room nights available and revenue per available room in Singapore hotel industry
- Hotel establishments by category and available hotel rooms by category in Singapore
- Budget hotels in Singapore-revenues, room occupancy rates, room nights available and room nights occupied
- Budget hotels in Singapore-revenue per available room and revenue per occupied room
- Budget hotels in Singapore-revenue by customer type and guests by customer type
- Midscale hotels in Singapore-revenues, room occupancy rates, room nights available and room nights occupied
- Midscale hotels in Singapore-revenue per available room and revenue per occupied room
- Midscale hotels in Singapore-revenue by customer type and guests by customer type
- Upscale hotels in Singapore-revenues, room occupancy rates, room nights available and room nights occupied
- Upscale hotels in Singapore-revenue per available room and revenue per occupied room
- Upscale hotels in Singapore-revenue by customer type and guests by customer type
- Luxury hotels in Singapore-revenues, room occupancy rates, room nights available and room nights occupied
- Luxury hotels in Singapore-revenue per available room and revenue per occupied room
- Luxury hotels in Singapore-revenue by customer type and guests by customer type
- Competitive Landscape
Car Rental
- Market value of car rental industry in Singapore
- Car rental value in Singapore by rental type and location, and average revenue per day
- Car rental in Singapore-fleet size, rental days and market utilization rate
Travel Intermediaries
- Market value of travel intermediaries industry in Singapore
- Travel intermediaries online revenues and in-store revenues by provider
Airport Profiles
Market Data
- Domestic tourism
- Inbound tourism
- Outbound tourism
- Airlines
- Hotels
- Car rental
- Travel intermediaries
- Tourism output
- Tourism employment
Appendix
- Travel and tourism sector definitions
List Of Tables
Table 1: Domestic Trips - Overnight Stays, 2010-2020
Table 2: Average Length of Domestic Trip, 2010-2020
Table 3: Tourist Arrivals from Top 10 Countries, 2010-2020
Table 4: Inbound Trips - Overnight Stays, 2010-2020
Table 5: Average Length of Inbound Trip, 2010-2020
Table 6: Tourist Departures to Top 10 Countries, 2010-2020
Table 7: Outbound Trips - Overnight Stays, 2010-2020
Table 8: Average Length of Outbound Trip, 2010-2020
Table 9: Seats Available Low Cost Airlines and Load Factor (%), 2010-2020
Table 10: Total Revenue by Low Cost Airlines and Revenue per Customer, 2010-2020
Table 11: Seats Available Full Service Airlines and Load Factor, 2010-2020
Table 12: Total Revenue by Full Service Airlines and Revenue per Customer, 2010-2020
Table 13: Seats Available Charter Airlines and Load Factor, 2010-2020
Table 14: Total Revenue by Charter Airlines and Revenue per Customer, 2010-2020
Table 15: Budget Hotels, Room Occupancy Rates (%)
Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 17: Midscale Hotels, Room Occupancy Rates (%)
Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 19: Upscale Hotels, Room Occupancy Rates (%)
Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 21: Luxury Hotels, Room Occupancy Rates (%)
Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 23: Top 10 Hotels (Volume), 2015
Table 24: Car Rentals: Average Revenue per Day, 2010-2020
Table 25: Car Market Utilization Rate(%), 2010-2020
Table 26: Travel Intermediaries Online Revenues by Type of Tourist, 2010-2020
Table 27: Travel Intermediaries In-Store Revenues by Provider, 2010-2020
Table 28: Number of Domestic Trips by Purpose, 2011-2020
Table 29: Domestic Trips - Overnight Stays, 2011-2020
Table 30: Total Domestic Tourism Expenditure by Category, 2011-2020
Table 31: Average Expenditure per Domestic Tourist by Category, 2011-2020
Table 32: International Arrivals by Region, 2011-2020
Table 33: International Arrivals by Purpose of Visit, 2011-2020
Table 34: International Arrivals by Mode of Transport, 2011-2020
Table 35: Inbound Trips - Overnight Stays, 2011-2020
Table 36: Total Inbound Tourism Expenditure by Category, 2011-2020
Table 37: Average Expenditure per Inbound Tourist by Category, 2011-2020
Table 38: International Departures by Region, 2011-2020
Table 39: International Departures by Purpose of Visit, 2011-2020
Table 40: International Departures by Mode of Transport, 2011-2020
Table 41: Outbound Trips - Overnight Stays, 2011-2020
Table 42: Total Outbound Tourism Expenditure by Category, 2011-2020
Table 43: Average Expenditure per Outbound Tourist by Category, 2011-2020
Table 44: Seats Available by Airline Type, 2011-2020
Table 45: Seats Sold by Airline Type - Business Travel, 2011-2020
Table 46: Seats Sold by Airline Type - Leisure Travel, 2011-2020
Table 47: Load Factor by Airline Type (%), 2011-2020
Table 48: Passenger Kilometers Available by Airline Type, 2011-2020
Table 49: Revenue Generating Passenger Kilometers Available by Airline Type, 2011-2020
Table 50: Revenue per Passenger by Airline Type, 2011-2020
Table 51: Total Revenue by Airline Type, 2011-2020
Table 52: Establishments by Hotel Category, 2011-2020
Table 53: Available Hotel Rooms by Hotel Category, 2011-2020
Table 54: Room Occupancy Rate by Hotel Category (%), 2011-2020
Table 55: Room Nights Available by Hotel Category, 2011-2020
Table 56: Room Nights Occupied by Hotel Category, 2011-2020
Table 57: Average Revenue per Available Room by Hotel Category, 2011-2020
Table 58: Revenue per Occupied Room by Hotel Category, 2011-2020
Table 59: Total Revenue Per Available Room by Hotel Category, 2011-2020
Table 60: Total Revenue by Hotel Category and Customer Type, 2011-2020
Table 61: Guests by Hotel Category and Customer Type, 2011-2020
Table 62: Car Rental - Market Value by Customer Type and Rental Location, 2011-2020
Table 63: Car Rental - Fleet Size, 2011-2020
Table 64: Car Rental Occasions, 2011-2020
Table 65: Car Rental Days, 2011-2020
Table 66: Car Rental - Average Rental Length, 2011-2020
Table 67: Car Rental - Market Utilization Rate (%), 2011-2020
Table 68: Car Rental - Average Revenue per Day, 2011-2020
Table 69: Travel Intermediaries Market Value by Product Type, 2011-2020
Table 70: Travel Intermediaries Online Revenues by Provider, 2011-2020
Table 71: Travel Intermediaries Online Revenues by Type of Tourist, 2011-2020
Table 72: Travel Intermediaries In-store Revenues by Provider, 2011-2020
Table 73: Travel Intermediaries In-store Revenues by Type of Tourist, 2011-2020
Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel, 2011-2020
Table 75: Travel Agent Revenues from International Tourism by Sales Channel, 2011-2020
Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel, 2011-2020
Table 77: Tour Operator Revenues from International Tourism by Sales Channel, 2011-2020
Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel, 2011-2020
Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel, 2011-2020
Table 80: Total Tourism Output by Category, 2011-2020
Table 81: Direct Tourism Output by Category, 2011-2020
Table 82: Indirect Tourism Output by Category, 2011-2020
Table 83: Total Tourism Output Generated per Employee by Category, 2011-2020
Table 84: Direct Tourism Output Generated per Employee by Category, 2011-2020
Table 85: Indirect Tourism Output Generated per Employee by Category, 2011-2020
Table 86: Total Tourism Employment by Category, 2011-2020
Table 87: Direct Tourism Employment by Category, 2011-2020
Table 88: Indirect Tourism Employment by Category, 2011-2020
Table 89: Average Salary per Employee by Category, 2011-2020
Table 90: Total Gross Income Generated by Total Tourism Employment by Category, 2011-2020
List Of Figures
Figure 1: Domestic trips, 2010-2020
Figure 2: Domestic expenditure, 2010-2020
Figure 3: Domestic Tourism by Purpose of Visit, 2010-2020
Figure 4: Number of Trips by Season - Domestic and Outbound, 2015
Figure 7: Inbound Trips, 2010-2020
Figure 8: Inbound Expenditure, 2010-2020
Figure 9: Inbound Tourism by Purpose of Visit, 2010-2020
Figure 10: International Arrivals by Mode of Transport, 2010-2020
Figure 11: Outbound Trips, 2010-2020
Figure 12: Outbound Expenditure, 2010-2020
Figure 13: Outbound Trips by Purpose of Visit, 2010-2020
Figure 14: International Departures by Mode of Transport, 2010-2020
Figure 15: Revenues of Airlines Industry, 2010-2020
Figure 16: Seats Sold in Airlines Industry, 2010-2020
Figure 17: Seats Sold by Low Cost Airlines
Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available, Low Cost Airlines
Figure 19: Seats Sold by Full Service Airlines
Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available, Full Service Airlines
Figure 21: Seats Sold by Charter Airlines
Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available, Charter Airlines
Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015
Figure 24: Revenues of Hotel Industry, 2010-2020
Figure 25: Room Nights Available and Revenue per Available Room, 2010-2020
Figure 26: Hotel Establishments by Category, 2010-2020
Figure 27: Available Hotel Rooms by Category, 2010-2020
Figure 28: Total Hotel Revenue, Budget Hotels, 2010-2020
Figure 29: Budget Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
Figure 30: Budget Hotel Revenue by Customer Type (%), 2015
Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2015
Figure 32: Total Hotel Revenue, Midscale Hotels, 2010-2020
Figure 33: Midscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
Figure 34: Midscale Hotel Revenue by Customer Type (%), 2015
Figure 35: Midscale Hotel Number by Customer Type (%), 2015
Figure 36: Total Hotel Revenue, Upscale Hotels, 2010-2020
Figure 37: Upscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
Figure 38: Upscale Hotel Revenue by Customer Type (%), 2015
Figure 39: Upscale Hotel Number by Customer Type (%), 2015
Figure 40: Total Hotel Revenue, Luxury Hotels, 2010-2020
Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Figure 42: Luxury Hotel Revenue by Customer Type (%), 2015
Figure 43: Luxury Hotel Number by Customer Type (%), 2015
Figure 44: Market Value of Car Rental Industry, 2010-2020
Figure 45: Car Rental Value by Rental Type and Location, 2010-2020
Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2010-2020
Figure 47: Market Value of Travel Intermediaries Industry, 2010-2020
Figure 48: Travel Intermediaries Online Revenues by Provider, 2010-2020
