Summary
Thailand's tourism sector registered strong growth in 2015, driven by Tourism Authority of Thailand's promotional efforts. Furthermore, large increase in arrivals from the China led the growth in inbound tourism. China remained the largest source market for Thailand in 2015. The growth in outbound tourism was supported by low unemployment rates and improved economic growth. Inbound tourist volume is projected to grow at a CAGR of 9.7% over the period 2016-2020.
Key Findings
- After registering a steep decline in international arrivals in 2014 following the political unrest in the country, Thailand's inbound tourism posted strong growth in 2015 as there was stability in the political domain. Inbound trips grew by 20% in 2015 while in terms of expenditure, it increased by 30%. A large share of this growth was contributed by China (71% growth in 2015), the largest source market for Thailand. Domestic tourism and outbound tourism also recorded an impressive growth in 2015, driven by low unemployment rates. Domestic trips were up by 6% in 2015 while outbound trips rose by 7%. Domestic trips are expected to grow at a CAGR of 7.5% over the forecast period (2016-2020), supported by tourism authority's promotion. Foreign arrivals are expected to increase from 29.9 million in 2015 to 47.5 million in 2020. The formation of ASEAN Economic Community - AEC on October 19, 2015 is expected to boost Intra-regional travel. Furthermore, increasing competition among tour operators, decreasing oil prices and low-cost carriers reducing fares will boost outbound travel.
- The stronger US dollar encouraged Americans to travel to Thailand with 15% growth in arrivals in 2015, while trips from Russia fell due to weaker Rouble and contracting economy (GDP fell by -3.8% in 2015).
- Based on the third quarter results of 2015, Bangkok Airways is the most profitable one in Thailand. The airline also recorded the highest profit among Thai carriers in 2013 and 2014. Other publicly traded airlines Thai Airways, Nok Air, Thai AirAsia X and NokScoot registered losses. The rising competition among LCCs is resulting in overcapacity and affecting yields. However, Bangkok Airways managed to post good results as it focuses largely on traffic coming from outside Southeast Asia and has a large operation at Samui (resort island), one of the fastest-growing and largest leisure markets in the country. Bangkok Airways owns and operates an airport at Samui that is not served by any other low-cost carriers. This provides a competitive advantage for Bangkok Airways.
Synopsis
Canadean's report - Travel and Tourism in Thailand to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
- Historic and forecast tourist volumes covering the entire Thailand's Travel and Tourism sector
- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Thailand's Travel and Tourism sector
- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
- Direct the promotional efforts on most promising markets by identifying the key source and destination countries
Table Of Contents
1 Executive Summary
2 Introduction
3 Travel and Tourism Sector in Context
4 Domestic Tourism
4.1 Market summary and key developments
4.2 Domestic trips and domestic expenditure
5 Inbound Tourism
5.1 Market summary and key developments
5.2 Inbound trips and inbound expenditure
5.3 Tourist arrivals from top 10 countries
6 Outbound Tourism
6.1 Market summary and key developments
6.2 Outbound trips and outbound expenditure
6.3 Tourist departures to top 10 countries
7 Airlines
7.1 Market summary and key developments
7.2 Low cost airlines
7.3 Full service airlines
7.4 Charter airlines
7.5 Competitive landscape
8 Hotels
8.1 Market summary and key developments
8.2 Budget hotels
8.3 Midscale hotels
8.4 Upscale hotels
8.5 Luxury hotels
8.6 Competitive landscape
9 Car Rentals
10 Travel Intermediaries
11 Airport Profiles
12 Market Data
12.1 Domestic tourism
12.2 Inbound tourism
12.3 Outbound tourism
12.4 Airlines
12.5 Hotels
12.6 Car rental
12.7 Travel intermediaries
12.8 Tourism output
12.9 Tourism employment
13 Definitions
14 Methodology
15 About Canadean
16 Disclaimer
List Of Tables
List Of Figures
Figure 1: Executive Summary
Figure 2: Introduction
Figure 3: Travel and Tourism Sector in Context
Figure 4: Market Summary and Key Developments
Figure 5: Domestic Trips and Domestic Expenditure
Figure 6: Domestic Trips by Purpose of Visit, Overnight Stays and Average Length of Trip
Figure 7: Market Summary and Key Developments
Figure 8: Inbound Trips and Inbound Expenditure, 2010-2020
Figure 9: Tourist Arrivals from Top 10 Countries (Thousands), 2010-2020
Figure 10: Inbound Trips by Purpose of Travel and Mode of Transport
Figure 11: Market Summary and Key Developments
Figure 12: Outbound Trips and Outbound Expenditure, 2010-2020
Figure 13: Tourist Departures to Top 10 Countries (Thousand), 2010-2020
Figure 14: Outbound Trips by Purpose of Travel and Mode of Transport
Figure 15: Market Summary and Key Developments
Figure 16: Airline Industry Revenues and Seats Sold
Figure 17: Low Cost Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
Figure 18: Full Service Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
Figure 19: Charter Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
Figure 20: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015
Figure 21: Market Summary and Key Developments
Figure 22: Hotel Industry Revenues, Rooms Available and Revpar
Figure 23: Hotel Establishments and Hotel Rooms by Category
Figure 24: Budget Hotels - Revenues and Occupancy Rates
Figure 25: Budget Hotels - Revenues and Guests by Customer Type
Figure 26: Midscale Hotels - Revenues and Occupancy Rates
Figure 27: Midscale Hotels - Revenues and Guests by Customer Type
Figure 28: Upscale Hotels - Revenues and Occupancy Rates
Figure 29: Upscale Hotels - Revenues and Guests by Customer Type
Figure 30: Luxury Hotels - Revenues and Occupancy Rates
Figure 31: Luxury Hotels - Revenues and Guests by Customer Type
Figure 32: Top 10 Hotels (Volume), 2015
Figure 33: Market Value of Car Rental Industry
Figure 34: Revenues of Car Rental Industry
Figure 35: Car Rental - Fleet Size and Market Utilization Rate
Figure 36: Travel Intermediaries Market Value, 2010-2020
Figure 37: Travel Intermediaries Revenues - Online Vs In-store
Figure 38: Major Airports
Figure 39: Major Airports
Figure 40: Operator Profile and Routes
Figure 41: Number of Domestic Trips by Purpose (Thousand), 2011-2020
Figure 42: Domestic Trips - Overnight Stays (Thousand), 2011-2020
Figure 43: Total Domestic Tourism Expenditure by Category (THB Million), 2011-2020
Figure 44: Average Expenditure per Domestic Tourist by Category (THB), 2011-2020
Figure 45: International Arrivals by Region (Thousand), 2011-2020
Figure 46: International Arrivals by Purpose of Visit (Thousand), 2011-2020
Figure 47: International Arrivals by Mode of Transport (Thousand), 2011-2020
Figure 48: Inbound Trips - Overnight Stays (Thousand), 2011-2020
Figure 49: Total Inbound Tourism Expenditure by Category (THB Million), 2011-2020
Figure 50: Average Expenditure per Inbound Tourist by Category (THB), 2011-2020
Figure 51: International Departures by Region (Thousand), 2011-2020
Figure 52: International Departures by Purpose of Visit (Thousand), 2011-2020
Figure 53: International Departures by Mode of Transport (Thousand), 2011-2020
Figure 54: Outbound Trips - Overnight Stays (Thousand), 2011-2020
Figure 55: Total Outbound Tourism Expenditure by Category (THB Million), 2011-2020
Figure 56: Average Expenditure per Outbound Tourist by Category (THB), 2011-2020
Figure 57: Seats Available by Airline Type (Thousand), 2011-2020
Figure 58: Seats Sold by Airline Type - Business Travel (Thousand), 2011-2020
Figure 59: Seats Sold by Airline Type - Leisure Travel (Thousand), 2011-2020
Figure 60: Load Factor by Airline Type (%), 2011-2020
Figure 61: Passenger Kilometers Available by Airline Type (Million), 2011-2020
Figure 62: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2011-2020
Figure 63: Revenue per Passenger by Airline Type (THB), 2011-2020
Figure 64: Total Revenue by Airline Type (THB Million), 2011-2020
Figure 65: Establishments by Hotel Category, 2011-2020
Figure 66: Available Hotel Rooms by Hotel Category, 2011-2020
Figure 67: Room Occupancy Rate by Hotel Category (%), 2011-2020
Figure 68: Room Nights Available by Hotel Category (Million), 2011-2020
Figure 69: Room Nights Occupied by Hotel Category (Million), 2011-2020
Figure 70: Average Revenue per Available Room by Hotel Category (THB), 2011-2020
Figure 71: Revenue per Occupied Room by Hotel Category (THB), 2011-2020
Figure 72: Total Revenue Per Available Room by Hotel Category (THB), 2011-2020
Figure 73: Total Revenue by Hotel Category and Customer Type (THB Million), 2011-2020
Figure 74: Guests by Hotel Category and Customer Type (Thousand), 2011-2020
Figure 75: Car Rental - Market Value by Customer Type and Rental Location (THB Million), 2011-2020
Figure 76: Car Rental - Fleet Size, 2011-2020
Figure 77: Car Rental Occasions (Millions), 2011-2020
Figure 78: Car Rental Days (Million), 2011-2020
Figure 79: Car Rental - Average Rental Length (Days), 2011-2020
Figure 80: Car Rental - Market Utilization Rate (%), 2011-2020
Figure 81: Car Rental - Average Revenue per Day (THB), 2011-2020
Figure 82: Travel Intermediaries Market Value by Product Type (THB Million), 2011-2020
Figure 83: Travel Intermediaries Online Revenues by Provider (THB Million), 2011-2020
Figure 84: Travel Intermediaries Online Revenues by Type of Tourist (THB Million), 2011-2020
Figure 85: Travel Intermediaries In-store Revenues by Provider (THB Million), 2011-2020
Figure 86: Travel Intermediaries In-store Revenues by Type of Tourist (THB Million), 2011-2020
Figure 87: Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Million), 2011-2020
Figure 88: Travel Agent Revenues from International Tourism by Sales Channel (THB Million), 2011-2020
Figure 89: Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), 2011-2020
Figure 90: Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2011-2020
Figure 91: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2011-2020
Figure 92: Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), 2011-2020
Figure 93: Total Tourism Output by Category (THB Million), 2011-2020
Figure 94: Direct Tourism Output by Category (THB Million), 2011-2020
Figure 95: Indirect Tourism Output by Category (THB Million), 2011-2020
Figure 96: Total Tourism Output Generated per Employee by Category (THB), 2011-2020
Figure 97: Direct Tourism Output Generated per Employee by Category (THB), 2011-2020
Figure 98: Indirect Tourism Output Generated per Employee by Category (THB), 2011-2020
Figure 99: Total Tourism Employment by Category (Thousand), 2011-2020
Figure 100: Direct Tourism Employment by Category (Thousand), 2011-2020
Figure 101: Indirect Tourism Employment by Category (Thousand), 2011-2020
Figure 102: Average Salary per Employee by Category (THB), 2011-2020
Figure 103: Total Gross Income Generated by Total Tourism Employment by Category (THB Million), 2011-2020
Figure 104: Travel and Tourism Sector Definitions
Figure 105: Travel and Tourism Sector Definitions
Figure 106: Travel and Tourism Sector Definitions
Figure 107: Travel and Tourism Sector Definitions
Figure 108: Travel and Tourism Sector Definitions
Figure 109: Methodology
Figure 110: Methodology
Figure 111: About Canadean
Figure 112: Disclaimer
