Market Focus: Trends and Developments in the Bakery & Cereals sector in South Africa

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the South African Bakery & Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.
Scope
The exposure to western culture, growing rate of urbanisation and increasing health awareness are the main factors shaping the consumer behaviour in the South African Bakery & Cereals market. Thus the demand for products such as dohnuts, waffles, smaller packs for on-the-go consumption and products that are healthy such as whole grain bread, no trans-fat and low sugar products is on a rise.
Summary
• The South African Bakery & Cereals market has grown at a moderate rate during 2008-2013 and is expected to continue to grow at a similar rate during 2013-2108, with Bread & Rolls leading the market in terms of value. High growth is expected in categories such as Savory Biscuits and Cookies (Sweet Biscuits)
• Health & well being, value for money, indulgence, and busy lives are the most influential trends is the consumption of Bakery & Cereal products in South Africa
• Hypermarkets & Supermarkets are the leading distributors of Bakery & Cereal products.
• Bags & Sachets and Films of Flexible Packaging material are the most frequently used pack types.
• The South African Bakery & Cereal market is fragmented in categories such as Cakes & Pastries and Morning Goods and face competition from private labels in categories such as Dough Products.
Reasons To Buy
This overview of the consumer and market dynamics of the Mexican Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.