User Generated Video scored 22 billion views in 2007, up 70% over 2006. The report's detailed data sets and analyses illustrate how UGV library management is crucial to maintaining brand and entertainment value. Almost 20% of total views generated in 2007 were delivered by videos published in 2006 or before.
TABLE OF CONTENTS:
EXECUTIVE SUMMARY | 1 | ||
UGV market Size and Growth: 2005 - 2008 | 1 | ||
UGV Market Size Data Summary and Forecasts | 3 | ||
UGV Market Growth: 2005 - 2008 | 4 | ||
UGV Market Size and Growth: 2005 - 2008 | 4 | ||
UGV Market Size: 2007 | 5 | ||
UGV Site Totals: Calendar Year 2006 | 6 | ||
Video Publishing Velocity and Frequency by Site: 2007 | 7 | ||
Selected UGV Sites: Total Monthly Publishing Velocity 2007 | 8 | ||
UGV Publishing Velocity: 2007 | 8 | ||
2007 Full Year UGV Publishing Velocity Ranking Videos Published in 2007 | 9 | ||
UGV Video Publishing Share: Estimates Based on Videos Published in 2007 | 9 | ||
UGV 2007 Video Views Analysis: Content Published and Viewed in 2007 | 10 | ||
Selected UGV Brand Ranking: Videos Published and Viewed in 2007 | 11 | ||
UGV Market Share: Views Generated From Content Published in 2007 | 12 | ||
Selected UGV Sites, Views, Videos and Average Views: 2007 | 13 | ||
Selected UGV Sites and Average Video View Ranking: Videos Published in 2007 | 13 | ||
UGV Views: Videos Published in 2006 | 14 | ||
Combined 2007 Views and Prior Year Content Viewed During 2007 | 15 | ||
Combined 2005 - 2007 Year Views: Selected UGV Sites | 15 | ||
Selected Major UGV Sites: Estimated 2006 Cumulative Views | 16 | ||
Category Share Summaries: Selected UGV Sites 2005 - 2007 | 17 | ||
SECTION ONE: AOL Uncut | 20 | ||
AOLUncut Aggregate and Average Video Views | 20 | ||
AOLUncut Aggregate Video Library View Growth 2007 | 21 | ||
AOLUncut Total Video View Growth Percent 2007 | 22 | ||
AOLUncut Total Video Library Growth 2007 | 22 | ||
AOLUncut Library View Analysis: 2006-2007 | 24 | ||
AOLUncut Library Utilization Analysis: 2006 and 2007 | 24 | ||
AOLUncut Library Utilization Analysis: 2006 Videos | 25 | ||
AOLUncut Library Utilization Analysis: 2007 Videos | 25 | ||
AOLUncut Monthly View Analysis: May 2006 - October 2007 | 27 | ||
AOLUncut Monthly Percentage Library View Share Change: May 2006 - October 2007 | 28 | ||
AOLUncut Library Curation Cycles and Views Analysis: 2006-2007 | 29 | ||
AOLUncut Library Growth by Month: 2006 - 2007 | 29 | ||
AOLUncut Library Growth and Publishing Trends: 2006-2007 | 30 | ||
AOLUncut Category Analysis: 2006 - 2007 | 31 | ||
AOLUncut Category Ranking: Library Ranking as of October 2007 | 32 | ||
AOLUncut Library And Category Ranking: Cumulative Views As Of October 2007 | 33 | ||
AOLUncut Category Analysis: Average Views Per Category 2006 - 2007 | 34 | ||
AOLUncut Category Analysis: Total Videos and Average Views per Category 2006-2007 | 35 | ||
AOLUncut Category Percentage Growth Analysis: 2006 - 2007 | 36 | ||
AOLUncut Category Changes: 7-Month Trends Analysis | 37 | ||
AOLUncut Views Growth: 7-Month Interval 2007 | 38 | ||
SECTION TWO: Broadcaster.com | 39 | ||
Broadcaster.com Aggregate and Average Video Views | 39 | ||
Broadcaster.com Cumulative and Average 15-Month Views | 39 | ||
Broadcaster.com Monthly View Analysis: May 2006 - July 2007 | 40 | ||
Broadcaster.com Cumulative View Analysis by Month: May 2006 - JULY 2007 | 41 | ||
Broadcaster.com Monthly View Percentage Change: May 2006 - July 2007 | 41 | ||
Broadcaster.com Content Category Analysis: 2006 - 2007 | 42 | ||
Broadcaster.com Category Ranking: 2006 - 2007 | 43 | ||
Broadcaster.Com Category Share: Cumulative Views May 2006 - July 2007 | 43 | ||
Broadcaster.com Category Analysis: Average Views 2006 - 2007 | 44 | ||
Broadcaster.com Video to Views Ratio: 2006 - 2007 | 45 | ||
Broadcaster.com Average View Ranking by Category: 2006 - 2007 | 46 | ||
Broadcaster.com Average View Ranking by Category: 2006 - 2007 | 46 | ||
SECTION THREE: Crackle.com | 47 | ||
Crackle.com Total Views: 2005 - 2007 | 48 | ||
Crackle.com Cumulative Views: 2005 - 2007 | 48 | ||
Crackle.com Yearly View Share Analysis: 2005 - 2007 | 49 | ||
Crackle.com Cumulative Viewing Share Trends Analysis: | 49 | ||
Crackle.com Videos Published by Year: 2005 - 2007 | 50 | ||
Crackle.com Video Library and Average Views: 2005 - 2007 | 50 | ||
Crackle.com Video Library and Average Views: 2005 - 2007 | 51 | ||
Crackle.com Views Per Month: 2005 - 2007 | 52 | ||
Crackle.com Cumulative View Trends: Monthly Analysis 2005 - 2007 | 53 | ||
Crackle.com Views and Share Per Month: 2005 - 2007 | 54 | ||
Crackle.com Monthly Library Percent Share Trend Analysis: 2005 - 2007 | 56 | ||
Crackle.com Category and Library Share Trends Analysis: 2005 - 2007 | 57 | ||
Crackle.com Videos and Average Views by Category: 2005-2007 April 2007 Library Analysis | 61 | ||
Crackle.com Videos and Average Views: 2005-2005 July 2007 Library Analysis | 61 | ||
Crackle.com Videos and Average Views: 2005-2007 November 2007 Library Analysis | 62 | ||
SECTION FOUR: Ebaumsworld.com | 63 | ||
Ebaumsworld Aggregate and Average Video Views | 63 | ||
Ebaumsworld Cumulative Views Growth: 2007 | 64 | ||
Ebaumsworld Video Library Growth Percent 2007 | 64 | ||
Ebaumsworld Net Video Library Growth 2007 | 64 | ||
Ebaumsworld Content Category Analysis: 2007 | 65 | ||
Ebaumsworld Library Viewing Trends Comparison: April - November 2007 | 66 | ||
Ebaumsworld Category Growth Analysis: 2007 | 66 | ||
Ebaumsworld Content Category Share: 2007 | 67 | ||
Ebaumsworld Category Share: November 2007 | 67 | ||
Ebaumsworld Average Video Views: 2007 | 68 | ||
Ebaumsworld Videos and Average Views: 2007 | 69 | ||
Ebaumsworld Category Comparison 2007: Total Videos and Average Views | 70 | ||
Ebaumsworld Video Library Growth: Seven Month Interval 2007 | 70 | ||
SECTION FIVE: Google Video | 71 | ||
Google Video View Trends Analysis by Year: 2000 - 2007 | 72 | ||
Google Video Cumulative Views by Year: 2000 - 2007 | 72 | ||
Google Video Library Utilization Analytics: 2000 - 2007 | 73 | ||
Google Video Monthly Views Trend Analysis: January 2005 - July 2007 | 74 | ||
Google Video Monthly Library Utilization Trends: January 2005 - July 2007 | 76 | ||
Google Video Monthly Share Analysis: 2005 - 2007 | 77 | ||
Google Video Top 100 Videos of All Time 2005-2007: Ranked by Month of Publication | 78 | ||
The Top 100 Google Videos: Video Ranking by Ascending Month of Publication: Jan. '05A-Jul '07 | 83 | ||
SECTION SIX: LiveDigital.com | 84 | ||
LiveDigital.com Cumulative Library Views: 2005 -2007 | 85 | ||
LiveDigital.com Cumulative Views: 2005 - 2007 | 85 | ||
LiveDigital.com Total Videos and Average Views: 2005 - 2007 | 86 | ||
LiveDigital.com Cumulative Views by Year: 2005 - 2007 | 86 | ||
LiveDigital.com Video Publishing and Library Share: by Year 2005 - 2007 | 87 | ||
LiveDigital.com Library View Trends Analysis by Month: 2005 - 2007 | 88 | ||
LiveDigital.com Library View Trends Analysis by Month: 2005 - 2007 | 89 | ||
LiveDigital.com Videos by Month: 2005 - 2007 | 89 | ||
LiveDigital.com Monthly Library Share Analysis: 2005 - 2007 | 90 | ||
LiveDigital.com Library Videos and Views by Month: 2005 - 2007 | 91 | ||
LiveDigital.com Category Share and Growth Trend Analysis: 2005 - 2007 | 92 | ||
LiveDigital.com Categories Ranked by Cumulative Views: 2005 - 2007 | 99 | ||
LiveDigital.com Categories Ranked by Cumulative Views: 2005 - 2007 | 102 | ||
LiveDigital.com Categories Ranked by Cumulative Views: 2005 - 2007 | 105 | ||
SECTION SEVEN: Metacafe | 108 | ||
Metacafe View Generation Profile: 2007 | 108 | ||
Metacafe Library Utilization Analysis: 2003 - 2007 | 109 | ||
Metacafe Library Share Analysis: 2003 - 2007 | 110 | ||
Metacafe Library Utilization Analysis: 2003 - 2007: Cumulative Viewing Share Percent by Date of Video Publication | 110 | ||
Metacafe Average Library Views by Year 2003 - 2007 | 111 | ||
Metacafe Library Videos by Year: 2003 - 2007 | 111 | ||
Metacafe Monthly Video Library Publication and Utilization Analysis: 2003 - 2007 | 112 | ||
Metacafe Library Curation and Views Management Analysis by Month: 2003 - 2007 | 113 | ||
Metacafe Library Share Trends Analysis by Month: 2003 - 2007 | 114 | ||
Metacafe Yearly Period Performance Comparison: Feb. - July '06 - '07 | 117 | ||
Metacafe Library Utilization Comparison: 2006 - 2007 | 117 | ||
Metacafe Category Analysis and Trending Patterns: 2003 - 2007 | 119 | ||
Metacafe Video Library Category Share: 2003 - 2007 | 120 | ||
Metacafe Category Share Trends: Video Library Analysis 2003 - 2007 | 121 | ||
Metacafe Total Videos and Average Views per Video: Total Available Library 2003 - 2007 | 121 | ||
Metacafe Category, Video and Average View Trending Patterns: 2003 - 2007 | 122 | ||
SECTION EIGHT: MySpace TV | 123 | ||
MySpace TV Average Views Per Month: 2005 - 2007 | 123 | ||
MySpace TV Average Views: Analysis Periods April - December 2007 | 123 | ||
MySpace TV UGV, Semi-Pro and Professional Content Library: Cumulative Views by Month 2005 - 2007 | 124 | ||
MySpace TV Library Utilization Analysis: 2005 - 2007 | 125 | ||
MySpace TV Videos Published by Year Analysis: 2005 - 2007 | 126 | ||
MySpace TV Library Videos by Date Published (Year): 2005 - 2007 | 126 | ||
MySpace TV Library Utilization Analysis: 2007 | 126 | ||
MySpace TV Library Utilization Analysis: 2005 - 2007 | 127 | ||
MySpace TV Video Views Analysis by Year: 2006 - 2007 | 128 | ||
MySpace TV Video Library Share: 2006 - 2007 | 128 | ||
MySpace TV Cumulative Monthly View Share: 2005 - 2007 | 129 | ||
MySpace Monthly Views and Cumulative Library Share Analysis: 2005 - 2007 | 130 | ||
MySpace TV Category Analysis: 2005 - 2007 | 131 | ||
MySpace TV Category Ranking: 2005 - 2007 | 132 | ||
MySpace TV Cumulative Category Views: 2005 - 2007 | 133 | ||
MySpace TV Category Ranking: 2005 - 2007 | 134 | ||
MySpace TV Views and Video Library Share Analysis: 2005 - 2007 | 135 | ||
MySpace TV Average Views by Category Ranking Analysis: 2005 - 2007 | 136 | ||
MySpace TV Average Views and Number of Videos Analysis | 137 | ||
MySpace TV Category Share: 2005 - 2007 | 137 | ||
MySpace TV Category Share: 2005 - 2007 | 138 | ||
MySpace TV Category Share: 2005 - 2007 | 138 | ||
SECTION NINE: Revver.com | 139 | ||
Revver.com Total Views Analysis: 2005 - 2007 | 139 | ||
Revver.com Cumulative Views: 2005 - 2007 | 140 | ||
Revver.com Videos and Average Views: 2005 - 2007 | 140 | ||
Revver.com Views Analysis by Year: 2005 - 2007 | 141 | ||
Revver.com Average Views per Video Analysis by Library Analysis Date: September 2006 - November 2007 | 141 | ||
Revver.com Cumulative Monthly Library Share Contribution: 2005 - 2007 | 143 | ||
Revver.com Views by Month: 2005 - 2007 | 144 | ||
Revver.com Cumulative Monthly and Average View Total: 2005-2007 | 145 | ||
Revver.com Average Views per Month Trend Analysis: 2005 - 2007 | 145 | ||
Revver.com Monthly Ranking of Average Views per Video 2005 - 2007 | 146 | ||
Revver.com Monthly Ranking of Average Views per Video: 2005 - 2007 by Month | 147 | ||
Revver.com Category Share and Trend Analysis: 2005 - 2007 | 147 | ||
Revver.com Cumulative Category Share: 2005 - 2007 | 148 | ||
Revver.com Cumulative Category Share: 2005 - 2007 Total Video Views | 148 | ||
Revver.com Average Category Views per Video: 2005 - 2007 | 148 | ||
Revver.com Cumulative Views: 2005 - 2007 | 149 | ||
Revver.com Category Share: Cumulative Views 2005 - 2007 | 149 | ||
SECTION TEN: Sharkle.com | 150 | ||
Sharkle.com Yearly View Trends Analsysis: 2005 - 2007 | 150 | ||
Sharkle.com Annual View Trends Analysis: 2005 - 2007 | 151 | ||
Sharkle.com Annual View Growth Rates: 2005 - 2007 | 151 | ||
Sharkle.com Monthly Cumulative Library Share Contribution: 2005 - 2007 | 152 | ||
Sharkle.com Monthly Views Analysis: 2005 -2007 | 153 | ||
Sharkle.com Monthly View Trends Analysis: 2005 - 2007 | 154 | ||
Sharkle.com Category Trends Analysis: 2005 - 2007 | 155 | ||
Sharkle.com Category Share Ranking: 2005 - 2007 | 156 | ||
Sharkle.com Cumulative Views Ranked by Category: 2005 - 2007 | 157 | ||
Sharkle.com Average Views Per Video Ranking: Cumulative Library Analysis | 158 | ||
Sharkle.com Videos and Average Views Analysis by Category | 159 | ||
SECTION ELEVEN: Veoh.com | 160 | ||
Veoh.com Library Growth 2007 | 160 | ||
Veoh.com Cumulative Library Views: 2007 | 161 | ||
Veoh.com Average Views per Library Video: 2007 Cumulative Views | 161 | ||
Veoh.com Library Utilization Analysis: 2006 and 2007 | 162 | ||
Veoh.com Library Utilization Analysis: 2006 - 2007 | 163 | ||
Veoh.com 2006 Library Utilization Analysis | 163 | ||
Veoh.com 2007 Library Utilization Analysis | 164 | ||
Veoh.com Comparison of 2006 and 2007 Library View Percentages | 164 | ||
Veoh.com Average Views per Video: 2006 and 2007 Library Comparison | 165 | ||
Veoh.com Monthly View Analysis: April 2006 - October 2007 | 166 | ||
Veoh.com Monthly Library Share Analysis: April 2006 - October 2007 | 166 | ||
Veoh.com Cumulative Views by Month | 167 | ||
Veoh.com Category Analysis: 2006 - 2007 | 168 | ||
Veoh.com Category Share Analysis: Cumulative Library Views by Date | 168 | ||
Veoh.com Category Ranking: Cumulative Views through October 2007 | 169 | ||
Veoh.com Video Library by Category and Average Views 2006 - 2007 Library Analysis October 2007 | 171 | ||
Veoh.com Video Library Performance by Category: Video Average Views 2006 - 2007 | 171 | ||
Veoh.com Content Category Views Growth: 7-Month Interval | 172 | ||
Veoh.com Category View Growth: Seven-Month Interval April 2007 - October 2007 | 172 | ||
Veoh.com Category Share Change Profile: Seven Month 2007 Interval | 173 | ||
Veoh.com 7-Month Category Share Change: April 2007 - October 2007 | 173 | ||
SECTION TWELVE: Vsocial.com | 174 | ||
Vsocial.com Cumulative Usage Trends Analysis: July 2005 - July 2007 | 174 | ||
Vsocial.com Cumulative and Average Monthly Views: July 2005 - July 2007 | 175 | ||
Vsocial.com Videos and Average Views: July 2005 - July 2007 | 175 | ||
Vsocial.com Yearly Views Analysis: 2005 - 2007 | 176 | ||
Vsocial.com Yearly Views Analysis: 2005 - 2007 | 176 | ||
Vsocial.com Monthly View Trends Analysis: July 2005 - July 2007 | 177 | ||
Vsocial.com Monthly Library Expansion and Share: 2005 - 2007 | 178 | ||
Vsocial.com Monthly View Trends Analysis: July 2005 - July 2007 | 179 | ||
Vsocial.com Average View Analysis by Month: July 2005 - July 2007 | 180 | ||
Vsocial.com Videos and Average Views Analysis: July 2005 - July 2007 | 181 | ||
SECTION THIRTEEN: Yahoo Video | 182 | ||
Yahoo Video Annual View Trends Analysis: 2006 - 2007 | 183 | ||
Yahoo Video Cumulative Views: 2007 | 183 | ||
Yahoo Video: Average Views Per Video: 2006 - 2007 | 184 | ||
Yahoo Video Views Per Month Trend Line: 2006 - 2007 | 184 | ||
Yahoo Video Cumulative Monthly Library Share Contribution: 2007 | 185 | ||
Yahoo Video Monthly View Trends Analysis: 2006 - 2007* | 185 | ||
Yahoo Video Monthly View Trends Analysis: 2006 - 2007 | 186 | ||
Yahoo Video Category Share and Trends Analysis: 2007 | 187 | ||
Yahoo Video Category View Trends Analysis: 2007 | 187 | ||
Yahoo Video Category Share: 2007 | 188 | ||
Yahoo Video Category Ranking: 2007 Cumulative Views | 189 | ||
Yahoo Video Category Share Analysis: 2007 | 189 | ||
Yahoo Video Category Ranking: 2007 | 190 | ||
Yahoo Video Average Views per View by Category: 2007 | 191 | ||
Yahoo Videos and Average Views by Category: 2007 | 191 | ||
Yahoo Video Average Views by Category: 2007 | 192 | ||
SECTION FOURTEEN: YouTube | 193 | ||
YouTube Video Views Growth Analysis: Cumulative Views | 193 | ||
YouTube Monthly View and Video Library Analysis: 2005 - 2007 | 194 | ||
YouTube Average Views per Video: 2005 - 2007 | 195 | ||
YouTube Library Growth: 2005 - 2007 | 196 | ||
YouTube Library Utilization Analysis: 2005 - 2007 | 197 | ||
YouTube Library Share: Number of Videos 2005 - 2007 | 198 | ||
YouTube Library Views Analysis by Year: 2005 - 2007 | 199 | ||
YouTube Cumulative Views Analysis: 2005 - 2007 | 200 | ||
YouTube Monthly View Share Analysis: 2005 - 2007 | 201 | ||
YouTube Monthly Cumulative View Share Analysis: 2005 - 2007 | 202 | ||
YouTube Library Views Analysis by Month: 2005 - 2007 | 202 | ||
YouTube Videos Published by Month: 2005 - 2007 | 202 | ||
YouTube Average Monthly Views Per Video Analysis: 2005 - 2007 | 205 | ||
YouTube Category Analysis 2005 - 2007 | 206 | ||
YouTube Content Category Share: Cumulative Views 2005 - 2007 | 207 | ||
YouTube Category Share: 2005 - 2007 Cumulative Views Analysis | 208 | ||
YouTube Category Share in Percent: 2005 - 2007 | 209 | ||
YouTube Category Ranking and Share: December 2005 - 2007 Cumulative Views | 209 | ||
YouTube Videos and Average Views Analysis: 2005 - 2007 Cumulative Views (Library Analysis in December 2007) | 209 | ||
YouTube Average Views by Category: Ranking 2005 - 2007 | 210 | ||
YouTube Videos and Average Views by Category 2005 - 2007 | 210 | ||
YouTube Content Category Growth: 8-Month Interval April - November 2007 | 211 | ||
YouTube Category Growth Ranking: Eight Month Interval April - November 2007 | 211 | ||
YouTube Average View Patterns: Cumulative Views 2005 - 2007 | 212 | ||
UGV Database 2007 | 213 |
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