Summary
People have started buy better quality beer as consumer spending picks up. Due to more relaxed licensing off-premise sales have risen by 73%. Glass bottles have lost market share to cans which now take up most of the market share. 550 new breweries were set up during 2014 with most of them being microbreweries and brewpubs
Key Findings
- Overall beer volumes recovered in 2014 following the setback it received in 2013
- Premium beers including imports and craft beer supported the category growth
- Cans were the leading packaging type
- Significant consumer penetration was seen in off-premise channels
Synopsis
Canadean's United States Beer Market Insights 2015 Report provides a complete overview of the United States beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
- Value by distribution channel 2010-2014, with 2015 forecasts
- 2013-2015 selected on- / off-premise retail prices
- Details of key beer new product launches in 2014 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the United States beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the United States beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the United States beer market
- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
List Of Tables
Table 1: United States of America Population Size and Growth, 1986-2017F
Table 2: North America Population Size and Growth, 2004-2015F
Table 3: United States of America Economic Indicators, 2006-2016F
Table 4: North America Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: North America Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: North America Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2015
Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2012-2014
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2013-2015F
Table 17: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 18: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 19: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 20: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 21: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 22: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 23: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 24: Beer Market Valuation (Local Currency), 2013-2015F
Table 25: Beer Consumption by Local Definition, 2011-2015F
Table 26: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 27: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 28: Beer Consumption by Type, 2011-2015F
Table 29: Beer Consumption by Geographic Scope, 2011-2015F
Table 30: Beer All Trademarks, 2010-2014
Table 31: Beer Brands by Local Definition, 2010-2014
Table 32: Beer Brands by Standard Price Segment, 2010-2014
Table 33: Beer Brands by Alcoholic Strength, 2010-2014
Table 34: Beer Brands by Type, 2010-2014
Table 35: Imported Brands by Origin, 2010-2014
Table 36: Beer Licensed Brands, 2010-2014
Table 37: Beer Private Label Brands, 2010-2014
Table 38: Beer Trademark Owners, 2010-2014
Table 39: Beer Local Operators, 2010-2014
Table 40: Beer leading Brewers/Importers, 2010-2014
Table 41: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 42: Beer Distribution: On vs Off Premise, 2011-2015F
Table 43: Anheuser-Busch Brand Volumes 2010-2014
Table 44: Boston Beer Co. Brand Volumes 2010-2014
Table 45: Crown Imports Brand Volumes 2010-2014
Table 46: Diageo-Guinness USA Brand Volumes 2010-2014
Table 47: Heineken USA Brand Volumes 2010-2014
Table 48: Matt Brewing Company Brand Volumes 2010-2014
Table 49: MillerCoors Brand Volumes 2010-2014
Table 50: Miller Brewing Brand Volumes 2010-2014
Table 51: Molson Coors Brewing Company Brand Volumes 2010-2014
Table 52: North American Breweries Brand Volumes 2010-2014
Table 53: Pabst Brand Volumes 2010-2014
Table 54: Sierra Nevada Brewery Brand Volumes 2010-2014
Table 55: Yuengling Brewery Brand Volumes 2010-2014
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
