Summary
The all commercial beverage market is expected to decline by over 13% in 2016, as inflation increased and consumer purchasing power become more limited. The contraction of alcoholic drink categories was mainly attributed to beer, as it is the largest category. Beer consumption contracted for the first time in two years and decreased 3% as it was hit by the shortage of raw materials, such as barley, and declining on-premise consumption due to the severe economic recession, decrease in purchasing power as a result of the severe inflation, reduce in demand for lower priority categories. The recession reduced the flow of foreign currency to the country and imports which affected the beer market.
Key Findings
- Mainstream beer was responsible for all consumption declines.
- Higher profitability made the manufacturers focus on the premium and super premium segments, which performed well in 2015, and grew 1% and 5% respectively.
- High prices of imported raw materials damaged the production.
- Innovation during the year was non-existent, with most companies struggling to keep production levels of existing brand lines.
- The scarcity problem the country is facing has forced manufacturers to turn to returnable packaging.
Synopsis
Canadean's Venezuela Beer Market Insights 2016 Report provides a complete overview of the Venezuela beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Venezuela beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Venezuela beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Venezuela beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map
List Of Tables
Table 1: Venezuela Population Size and Growth, 1987-2018F
Table 2: Latin America Population Size and Growth, 2005-2016F
Table 3: Venezuela Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2013-2015
Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Trademark Owners, 2011-2015
Table 36: Beer Local Operators, 2011-2015
Table 37: Beer leading Brewers/Importers, 2011-2015
Table 38: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 39: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 40: Brahma Venezuela Brand Volumes 2011-2015
Table 41: Polar Brand Volumes 2011-2015
Table 42: Cerveceria Regional Brand Volumes 2011-2015
Table 43: Cerveceria Destilo CA Brand Volumes 2011-2015
Table 44: Alnova/Amarcord Brand Volumes 2011-2015
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
