Summary
"Vietnam Media Market to 2015: Media Services Adoption by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Vietnam and for new companies that may be considering entering the market.
This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.
Key Findings
- Demographics - Statistical data on Vietnam population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.
Synopsis
This report offers a concise breakdown of Vietnam operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:
- Demographics - data on Vietnam population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.
Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.
Table Of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Vietnam Population, 2009 - 15F
2.2 Vietnam Households, 2009 - 15F
2.3 Vietnam Businesses, 2009 - 15F
2.4 Vietnam Nominal GDP (US$ B), 2009 - 15F
2.5 Vietnam Nominal GDP per Capita (US$), 2009 - 15F
2.6 Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Vietnam Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Vietnam TV Households, 2009 - 15F
3.2 Vietnam Pay TV Households, 2009 - 15F
3.3 Vietnam Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY OPERATOR
4.1 Vietnam Total TV Accounts, 2009 - 15F
4.2 Vietnam Cable Accounts, 2009 - 15F
4.3 Vietnam DTH/Satellite Accounts, 2009 - 15F
4.4 Vietnam DTT/DVB-T Accounts, 2009 - 15F
4.5 Vietnam IPTV Accounts, 2009 - 15F
4.6 Vietnam Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Vietnam Pay TV Accounts, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 Vietnam Spend per Pay TV Account, 2009 - 15F
6.2 Vietnam IPTV, 2009 - 15F
6.3 Vietnam Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 Vietnam Total Pay TV Revenue, 2009 - 15F
7.2 Vietnam IPTV, 2009 - 15F
7.3 Vietnam Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer
List Of Tables
Table 1: Definitions
Table 2: Vietnam Population, 2009 - 2015F
Table 3: Vietnam Households ('000), 2009 - 2015F
Table 4: Vietnam Businesses ('000), 2009 - 2015F
Table 5: Vietnam Nominal GDP (US$ B), 2009 - 2015F
Table 6: Vietnam Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Vietnam Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Vietnam TV Households (%), 2009 - 2015F
Table 11: Vietnam Pay TV Households (%), 2009 - 15F
Table 12: Vietnam Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Vietnam Total TV Accounts ('000), 2009 - 2015F
Table 14: Vietnam Cable Accounts ('000), 2009 - 2015F
Table 15: Vietnam DTH/Satellite Accounts ('000), 2009 - 2015F
Table 16: Vietnam DTT/DVB-T Accounts ('000), 2009 - 2015F
Table 17: Vietnam IPTV Accounts ('000), 2009 - 2015F
Table 18: Vietnam Total Mobile TV Subscriptions ('000), 2009 - 2015F
Table 19: Vietnam Pay TV Accounts (%), 2009 - 2015 F
Table 20: Vietnam Spend per Pay TV Account [US$], 2009 - 2015F
Table 21: Vietnam IPTV Monthly ARPS [US$], 2009 - 2015F
Table 22: Vietnam Mobile TV ARPS [US$], 2009 - 2015F
Table 23: Vietnam Total Pay TV Revenue [US$m], 2009 - 2015F
Table 24: Vietnam IPTV [US$m], 2009 - 2015F
Table 25: Vietnam Mobile TV Revenue [US$m], 2009 - 2015F
List Of Figures
Figure 1: Vietnam Population, 2009 - 2015F
Figure 2: Vietnam Households ('000), 2009 - 2015F
Figure 3: Vietnam Businesses ('000), 2009 - 2015F
Figure 4: Vietnam Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Vietnam Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Vietnam Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Vietnam TV Households (%), 2009 - 2015F
Figure 10: Vietnam Pay TV Households (%), 2009 - 15F
Figure 11: Vietnam Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Vietnam Total TV Accounts ('000), 2009 - 2015F
Figure 13: Vietnam Cable Accounts ('000), 2009 - 2015F
Figure 14: Vietnam DTH/Satellite Accounts ('000), 2009 - 2015F
Figure 15: Vietnam DTT/DVB-T Accounts ('000), 2009 - 2015F
Figure 16: Vietnam IPTV Accounts ('000), 2009 - 2015F
Figure 17: Vietnam Total Mobile TV Subscriptions ('000), 2009 - 2015F
Figure 18: Vietnam Pay TV Accounts (%), 2009 - 2015 F
Figure 19: Vietnam Spend per Pay TV Account (US$), 2009 - 2015F
Figure 20: Vietnam IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 21: Vietnam Mobile TV ARPS (US$), 2009 - 2015F
Figure 22: Vietnam Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 23: Vietnam IPTV (US$m), 2009 - 2015F
Figure 24: Vietnam Mobile TV Revenue (US$m), 2009 - 2015F
