Synopsis
Canadean’s, "Vodka in United States to 2016: Databook" contains detailed historic and forecast Vodka consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Vodka available in United States, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the United States alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Vodka category in United States
• Analysis on consumption of the Vodka category in United States, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Vodka category in United States
• Historic and forecast consumption value of the Vodka category in United States by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Vodka category in United States. It provides detailed historic and forecast consumption volume and values, at channel level. "Vodka in United States to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Vodka category in United States
Reasons To Buy
• Provides you with important figures on consumption of the Vodka category in United States
• Allows you to analyze the Vodka category in United States with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 US Vodka Market Analysis
2.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Vodka Market Consumption Analysis, 2006–16
2.2.1 Vodka Market Volume Analysis, 2006–16
2.2.2 Vodka Market Value Analysis, 2006–16
2.3 Vodka Consumption by Major Brands (Top 10)
2.4 Vodka Consumption by Channels
2.4.1 Vodka Consumption by Channel, 2006–16
2.4.2 Vodka Off-premise Consumption, 2006–16
2.4.3 Vodka On-premise Consumption, 2006–16
2.5 Vodka Consumption by Price Segment, 2006–16
2.6 Vodka Consumption by Alcoholic Strength, 2006–16
2.7 Vodka Consumption by Segments, 2006–16
2.8 Unflavored Vodka Consumption Analysis
2.8.1 Unflavored Vodka Consumption, 2006–16
2.8.2 Unflavored Vodka Consumption by Price Segment, 2006–16
2.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16
2.9 Flavored Vodka Consumption Analysis
2.9.1 Flavored Vodka Consumption, 2006–16
2.9.2 Flavored Vodka Consumption by Price Segment, 2006–16
2.9.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: US Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: US Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: US Vodka Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 5: US Vodka Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 6: US Vodka Consumption by Major Brands (Liters m), 2008–11
Table 7: US Vodka Consumption (Liters m) by Channel, 2006–11
Table 8: US Vodka Consumption (Liters m) by Channel, 2011–16
Table 9: US Vodka Off-premise Consumption (Liters m), 2006–16
Table 10: US Vodka On-premise Consumption (Liters m), 2006–16
Table 11: US Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 12: US Vodka Consumption (Liters m) by Price Segment, 2011–16
Table 13: US Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 14: US Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 15: US Vodka Consumption (Liters m) by Segments, 2006–11
Table 16: US Vodka Consumption (Liters m) by Segments, 2011–16
Table 17: US Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 18: US Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 19: US Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 20: US Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 21: US Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 22: US Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 23: US Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 24: US Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 25: US Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 26: US Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Vodka Market Dynamics by Segments, 2006–16
Figure 3: US Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: US Vodka Market Value (USD m) and Growth (Y-o-Y), 2006–16
Figure 5: US Vodka Consumption by Major Brands (Liters m), 2008–11
Figure 6: US Vodka Consumption (Liters m) by Channel, 2006–16
Figure 7: US Vodka Off-premise Consumption (Liters m), 2006–16
Figure 8: US Vodka On-premise Consumption (Liters m), 2006–16
Figure 9: US Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 10: US Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: US Vodka Consumption (Liters m) by Segments, 2006–16
Figure 12: US Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: US Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 14: US Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: US Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: US Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 17: US Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
