The Website industry comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not include non-internet versions of published or broadcasted data. The data may be in a textual, audio or video form.
Publishing on the internet covers a broad range of content by advertisers and publishers like periodical advertising, educational content like journals and medical publishing, informative content like news, magazine, newsletter publishing and financial magazines. It also includes entertainment sites like social media, gaming, comic book, art and travel publishing exclusively on the internet. Internet publishing and broadcasting also includes broadcasting on the internet in the form of audio or video like internet radio stations.
The broadcasting market was the largest market accounting for $XX billion followed by publishing with $XX billion. This was due to high demand for radio and TV programs in most parts of the world. The information services market was the third largest of the selected industries in 2015, accounting for $XX billion.
The Americas was the largest geographic market in the website market in 2015, accounting for $XX billion or XX% of the global market. The Americas is the largest market because of high internet penetration in the USA and Canada which are XX% and XX% respectively that mainly led the market. Asia was the second largest geographic market, accounting for $XX billion or XX% of the globalmarket. Europe was the third largest geographic market, accounting for $XX billion or XX% of the global market. Oceania accounted for XX% and The Middle East & Africa accounts for XX% of the global website market.
Global per capita website consumption grew from $XX in 2011 to $XX in 2015 at a CAGR of XX% and is expected to grow to $XX in 2019 at a CAGR of XX%. This was due to increasing demand for social media platforms, rapid growth in internet penetration in emerging and developing countries and decreasing broadband internet and mobile internet costs.
There has been a shift in music streaming from analog to digital. It has helped operators to cut costs by replacing the traditional operational systems using stations or satellites with internet. Also, people are shifting towards streaming music services by using online subscriptions and ad-plans and free services. For instance, Beats 1 digital radio station was launched by Apple music. Spotify and Pandora are the other popular radio stations.
Table Of Contents
Introduction 7
Website Market Characteristics 8
Website Market Historic Growth 9
Drivers of the Market 9
Restraints on the Market 10
Website Market Forecast Growth 11
Drivers of the Market 11
Restraints on the Market 12
Website Market Regional And Country Comparison 13
Global Website Market Size, Split By Region, 2015 13
Global Website Market, Historic and Forecast Growth, By Region, 2011 – 2019 15
Global Website Market, Split By Country, 2015 17
Global Website Market, Historic and Forecast Growth, Split By Country, 2011 – 2019 19
Website Market Comparisons 21
Global Website Market As A Percentage Of Total Media Market, 2011– 2019 21
Global Internet As A Percentage Of Total Media Market, By Country, 2015 23
Global Website Market Compared With Other Segments Of Global Media Market, 2015 25
Global Website Market Compared With Other Segments Of Media Market, Historic and Forecast, 2011– 2019 26
Internet Competitive Landscape 27
Google Inc. 27
Facebook 28
Yahoo 29
AOL 30
Twitter 30
Key Mergers And Acquisitions In Website Market 32
Website Market Comparison With Macro Economic Factors 33
Global Website Market Size, Market Size As A Percentage Of Global GDP, 2011 – 2019 33
Website Market Size As A Percentage Of GDP, By Country, 2015 34
Global Website Market, Per Capita Expenditure, 2011 – 2019 35
Per Capita Average Internet Expenditure, By Country, 2015 36
Per Household Average Internet Expenditure, By Country, 2015 37
Proportion Of Young Population (0 – 25), By Country, 2015 39
Per Capita Average Internet Expenditure Versus Proportion Of Young Population (0 – 25), By Country, 2015 41
Proportion Of Population By Region, By Country, 2015 43
Per Capita Website Expenditure Versus Population By Region, By Country, 2015 45
Website Market Comparison With Industry Metrics 47
Internet Penetration, By Country, 2015 47
Per Capita Average Internet Expenditure Versus Internet Penetration, By Country, 2015 49
Mobile Internet Penetration, By Country, 2015 51
Per Capita Average Internet Expenditure Versus Mobile Internet Penetration, By Country, 2015 53
Smartphone Penetration, By Country, 2015 55
Per Capita Average Internet Expenditure Versus Smartphone Penetration, By Country, 2015 57
Tablet Penetration, By Country,2015 59
Per Capita Average Internet Expenditure Versus Tablet Penetration, By Country, 2015 61
Website Market Trends and Strategies 63
Music Streaming Via Internet Radio 63
Video Streaming Gadgets Via Internet 63
Digital & Mobile Advertising Rates 63
Strategic partnerships 63
Market Background: Global Media Market 64
Media Market Characteristics 64
Media Market Historic Growth 65
Media Market Forecast Growth 66
Media Market Comparison With Industry Metrics 67
Global Media Market, Average Daily Time Spent On Media Consumption, 2011-2019 67
Global Media Market, Per Capita Average Media Expenditure Versus Average Daily Time Spent On Media Consumption, 2011-2019 68
Average Daily Time Spent On Media Consumption, 2015, By Country 70
Per Capita Average Media Expenditure Versus Average Time Spent On Media Consumption, By Country, 2015 72
Appendix 74
NAICS Definitions Of Industry Covered In This Report 74
Abbreviations 77
Currencies 77
Research Inquiries 77
The Business Research Company 78
List Of Tables
Table 1: Global Website Market Historic Market Size, 2011 – 2015, $ Billion 9
Table 2: Global Website Market Forecast Market Size, 2015 – 2019, $ Billion 11
Table 3: Global Website Market, Split By Region, 2015, $ Billion 13
Table 4: Global Website Market Size, Historic and Forecast Growth, Split By Region, 2011 – 2019 15
Table 5: Global Website Market, Split By Country, 2015, $ Billion 17
Table 6: Global Website Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 19
Table 7: Global Website Market, Internet As A Percentage Of Total Media Market, 2011 – 2019 21
Table 8: Global Website Market, Internet As A Percentage of Total Media Market, By Country, 2015 23
Table 9: Global Website Market, Key Competitor Shares, 2015, Percentage (%) 27
Table 10: Global Website Market, Per Capita Expenditure, 2011 – 2019, USD ($) 35
Table 11: Per Household Average Internet Expenditure, By Country, 2015, USD ($) 37
Table 12: Proportion Of Young Population (0 – 25), By Country, 2015 39
Table 13: Per Capita Versus Proportion Of Young Population (0 – 25), By Country, 2015 41
Table 14: Proportion Of Population By Region, By Country, 2015 43
Table 15: Global Website Market, Per Capita Website Expenditure Versus Population By Region, By Country, 2015 45
Table 16: Internet Penetration, By Country, 2015 , USD ($) Millions 47
Table 17: Per Capita Versus Internet Penetration, By Country, 2015, USD ($) Millions 49
Table 18: Mobile Internet Penetration, By Country, 2015 , USD ($) Million 51
Table 19: Per Capita Versus Mobile Internet Penetration , By Country, 2015 53
Table 20: Smartphone Penetration, By Country, 2015, Percentage 55
Table 21: Per Capita Versus Smartphone Penetration , By Country, 2015 57
Table 22: Tablet Penetration, By Country, 2015, Percentage 59
Table 23: Per Capita Versus Tablet Penetration , By Country, 2015 61
Table 24: Global Media Market Historic Market Size, 2011 – 2015, $ Billion 65
Table 25: Global Media Market Forecast Market Size, 2015 – 2019, $ Billion 66
Table 26: Global Media Market, Average Daily Time Spent On Media Consumption, 2011 – 2019, Minutes 67
Table 27: Global Media Market, Per Capita Versus Average Daily Time Spent On Media Consumption, 2011-2019 68
Table 28: Average Daily Time Spent On Media Consumption, By Country, 2015 , Minutes 70
Table 29: Global Media Market, Per Capita Versus Average Daily Time Spent On Media Consumption, By Country, 2015 , Minutes 72
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Lisst Of Figures
Figure 1: Global Website Market Historic Market Size, 2011 – 2015, $ Billion 9
Figure 2: Global Website Market Forecast Market Size, 2015 – 2019, $ Billion 11
Figure 3: Global Website Market, Split By Region, 2015, $ Billion 13
Figure 4: Global Website Market Size, Historic and Forecast Growth, Split By Region, 2011 – 2019, Percentage (%) 15
Figure 5: Global Website Market, Split By Country, 2015, $ Billion 17
Figure 6: Global Website Market, Historic and Forecast Growth Rate, Split By Country, 2011 – 2019 19
Figure 7: Global Website Market, Internet As A Percentage Of Total Media Market, 2011 – 2019 21
Figure 8: Global Website Market, Internet As A Percentage of Total Media Market, By Country, 2015 23
Figure 9: Global Website Market Value, Comparison With Other Segments, 2015, $ Billion 25
Figure 10: Global Website Market, Historic and Forecast Growth Rate, Split By Segment, 2011 – 2019, %s 26
Figure 11: Global Website Market, Key Competitor Shares, 2015, Percentage (%) 27
Figure 12: Global Website Market, Market Size As A Percentage Of Global GDP, 2011 – 2019, $ Billion 33
Figure 13: Website Market Size As A Percentage Of GDP, By Country, 2015 34
Figure 14: Global Website Market, Per Capita Expenditure, 2011 – 2019, USD ($) 35
Figure 15: Per Capita Average Internet Expenditure, By Country, 2015, USD ($) 36
Figure 16: Per Household Average Internet Expenditure, By Country, 2015, USD ($) 37
Figure 17: Proportion Of Young Population (0 – 25), By Country, 2015 39
Figure 18: Per Capita Versus Proportion Of Young Population (0 – 25), By Country, 2015 41
Figure 19: Proportion Of Population By Region, By Country, 2015 43
Figure 20: Per Capita Website Expenditure Versus Population By Region, By Country, 2015 45
Figure 21: Internet Penetration, By Country, 2015, USD ($) Millions 47
Figure 22: Per Capita Versus Internet Penetration, By Country, 2015 , USD ($) Millions 49
Figure 23: Mobile Internet Penetration, By Country, 2015, USD ($) Millions 51
Figure 24: Per Capita Website Expenditure Versus Mobile Internet Penetration, By Country, 2015 53
Figure 25: Smartphone Penetration, By Country, 2015, Percentage 55
Figure 26: Per Capita Versus Smartphone Penetration, By Country, 2015 57
Figure 27: Tablet Penetration, By Country, 2015, Percentage 59
Figure 28: Per Capita Versus Tablet Penetration, By Country, 2015 61
Figure 29: Global Media Market Historic Market Size, 2011 – 2015, $ Billion 65
Figure 30: Global Media Market Forecast Market Size, 2015 – 2019, $ Billion 66
Figure 31: Global Media Market, Average Daily Time Spent On Media Consumption, 2011 – 2019, Minutes 67
Figure 32: Global Media Market, Per Capita Versus Average Daily Time Spent On Media Consumption, 2011-2019 68
Figure 33: Average Daily Time Spent On Media Consumption, By Country, 2015, Minutes 70
Figure 34: Global Media Market, Per Capita Versus Average Daily Time Spent On Media Consumption, By Country, 2015 , Minutes 72
