Synopsis
Canadean’s, "Whiskey in China to 2016: Databook" contains detailed historic and forecast Whiskey consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Whiskey available in China, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the China alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Whiskey category in China
• Analysis on consumption of the Whiskey category in China, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Whiskey category in China
• Historic and forecast consumption value of the Whiskey category in China by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Whiskey category in China. It provides detailed historic and forecast consumption volume and values, at channel level. "Whiskey in China to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Whiskey category in China.
Reasons To Buy
• Provides you with important figures on consumption of the Whiskey category in China
• Allows you to analyze the Whiskey category in China with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 China Whisk(e)y Market Analysis
2.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Whisk(e)y Market Consumption Analysis, 2006–16
2.2.1 Whisk(e)y Market Volume Analysis, 2006–16
2.2.2 Whisk(e)y Market Value Analysis, 2006–16
2.3 Whisk(e)y Consumption by Major Brands (Top 10)
2.4 Whisk(e)y Consumption by Channels
2.4.1 Whisk(e)y Consumption by Channel, 2006–16
2.4.2 Whisk(e)y Off-premise Consumption, 2006–16
2.4.3 Whisk(e)y On-premise Consumption, 2006–16
2.5 Whisk(e)y Consumption by Price Segment, 2006–16
2.6 Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.7 Whisk(e)y Consumption by Segments, 2006–16
2.8 American Whisk(e)y Consumption Analysis
2.8.1 American Whisk(e)y Consumption, 2006–16
2.8.2 American Whisk(e)y Consumption by Price Segment, 2006–16
2.8.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.9 Canadian Whisk(e)y Consumption Analysis
2.9.1 Canadian Whisk(e)y Consumption, 2006–16
2.9.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16
2.9.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.1 Irish Whisk(e)y Consumption Analysis
2.10.1 Irish Whisk(e)y Consumption, 2006–16
2.10.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16
2.10.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.11 Scotch Whisk(e)y Consumption Analysis
2.11.1 Scotch Whisk(e)y Consumption, 2006–16
2.11.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16
2.11.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.12 Other Whisk(e)y Consumption Analysis
2.12.1 Other Whisk(e)y Consumption, 2006–16
2.12.2 Other Whisk(e)y Consumption by Price Segment, 2006–16
2.12.3 Other Whisk(e)y Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: China Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: China Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: China Whisk(e)y Market Value (CNY m) and Growth (Y-o-Y), 2006–11
Table 5: China Whisk(e)y Market Value (CNY m) and Growth (Y-o-Y), 2011–16
Table 6: China Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 7: China Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 8: China Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Table 9: China Whisk(e)y Consumption (Liters m) by Channel, 2006–11
Table 10: China Whisk(e)y Consumption (Liters m) by Channel, 2011–16
Table 11: China Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Table 12: China Whisk(e)y On-premise Consumption (Liters m), 2006–16
Table 13: China Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 14: China Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16
Table 15: China Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 16: China Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 17: China Whisk(e)y Consumption (Liters m) by Segments, 2006–11
Table 18: China Whisk(e)y Consumption (Liters m) by Segments, 2011–16
Table 19: China American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 20: China American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 21: China American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 22: China American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 23: China American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 24: China Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 25: China Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 26: China Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 27: China Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 28: China Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 29: China Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 30: China Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 31: China Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 32: China Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 33: China Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 34: China Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 35: China Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 36: China Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 37: China Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 38: China Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 39: China Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 40: China Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 41: China Other Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 42: China Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 43: China Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Whisk(e)y Market Dynamics by Segments, 2006–16
Figure 3: China Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: China Whisk(e)y Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 5: China Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Figure 6: China Whisk(e)y Consumption (Liters m) by Channel, 2006–16
Figure 7: China Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Figure 8: China Whisk(e)y On-premise Consumption (Liters m), 2006–16
Figure 9: China Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 10: China Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: China Whisk(e)y Consumption (Liters m) by Segments, 2006–16
Figure 12: China American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: China American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 14: China American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: China Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: China Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 17: China Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 18: China Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: China Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 20: China Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 21: China Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 22: China Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 23: China Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 24: China Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 25: China Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 26: China Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
