Synopsis
Canadean’s, "Whiskey in United States to 2016: Databook" contains detailed historic and forecast Whiskey consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Whiskey available in United States, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the United States alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Whiskey category in United States
• Analysis on consumption of the Whiskey category in United States, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Whiskey category in United States
• Historic and forecast consumption value of the Whiskey category in United States by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Whiskey category in United States. It provides detailed historic and forecast consumption volume and values, at channel level. "Whiskey in United States to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Whiskey category in United States
Reasons To Buy
• Provides you with important figures on consumption of the Whiskey category in United States
• Allows you to analyze the Whiskey category in United States with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 US Whisk(e)y Market Analysis
2.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Whisk(e)y Market Consumption Analysis, 2006–16
2.2.1 Whisk(e)y Market Volume Analysis, 2006–16
2.2.2 Whisk(e)y Market Value Analysis, 2006–16
2.3 Whisk(e)y Consumption by Major Brands (Top 10)
2.4 Whisk(e)y Consumption by Channels
2.4.1 Whisk(e)y Consumption by Channel, 2006–16
2.4.2 Whisk(e)y Off-premise Consumption, 2006–16
2.4.3 Whisk(e)y On-premise Consumption, 2006–16
2.5 Whisk(e)y Consumption by Price Segment, 2006–16
2.6 Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.7 Whisk(e)y Consumption by Segments, 2006–16
2.8 American Whisk(e)y Consumption Analysis
2.8.1 American Whisk(e)y Consumption, 2006–16
2.8.2 American Whisk(e)y Consumption by Price Segment, 2006–16
2.8.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.9 Canadian Whisk(e)y Consumption Analysis
2.9.1 Canadian Whisk(e)y Consumption, 2006–16
2.9.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16
2.9.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.1 Irish Whisk(e)y Consumption Analysis
2.10.1 Irish Whisk(e)y Consumption, 2006–16
2.10.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16
2.10.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.11 Scotch Whisk(e)y Consumption Analysis
2.11.1 Scotch Whisk(e)y Consumption, 2006–16
2.11.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16
2.11.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.12 Other Whisk(e)y Consumption Analysis
2.12.1 Other Whisk(e)y Consumption, 2006–16
2.12.2 Other Whisk(e)y Consumption by Price Segment, 2006–16
2.12.3 Other Whisk(e)y Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: US Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: US Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: US Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 5: US Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 6: US Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Table 7: US Whisk(e)y Consumption (Liters m) by Channel, 2006–11
Table 8: US Whisk(e)y Consumption (Liters m) by Channel, 2011–16
Table 9: US Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Table 10: US Whisk(e)y On-premise Consumption (Liters m), 2006–16
Table 11: US Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 12: US Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16
Table 13: US Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 14: US Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 15: US Whisk(e)y Consumption (Liters m) by Segments, 2006–11
Table 16: US Whisk(e)y Consumption (Liters m) by Segments, 2011–16
Table 17: US American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 18: US American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 19: US American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 20: US American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 21: US American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 22: US Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 23: US Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 24: US Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 25: US Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 26: US Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 27: US Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 28: US Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 29: US Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 30: US Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 31: US Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 32: US Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 33: US Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 34: US Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 35: US Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 36: US Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 37: US Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 38: US Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 39: US Other Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 40: US Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 41: US Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Whisk(e)y Market Dynamics by Segments, 2006–16
Figure 3: US Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: US Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2006–16
Figure 5: US Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Figure 6: US Whisk(e)y Consumption (Liters m) by Channel, 2006–16
Figure 7: US Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Figure 8: US Whisk(e)y On-premise Consumption (Liters m), 2006–16
Figure 9: US Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 10: US Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: US Whisk(e)y Consumption (Liters m) by Segments, 2006–16
Figure 12: US American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: US American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 14: US American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: US Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: US Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 17: US Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 18: US Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: US Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 20: US Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 21: US Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 22: US Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 23: US Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 24: US Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 25: US Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 26: US Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
