Synopsis
Canadean’s, "Wine in Italy to 2016: Databook" provides detailed historic and forecast wine consumption figures for the Italian market. The report provides data to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. This data is segmented to cover key categories and segments, such as price. It also includes an analysis of the macro business environment and drivers of the market in Italy
Scope
• Overview of the still wine market in Italy
• Analysis on historic consumption of wine in Italy by value, category, and by price segments
• Detailed historic and forecast data of the wine market in Italy by category
• Forecast consumption data on the wine market in Italy by value, category, and by price segments
Summary
"Wine in Italy to 2016: Databook" is the result of Canadean’s extensive market research covering the wine category in Italy. The report provides a top-level overview and detailed insight into the operating environment of the wine market in Italy. As such, it is an essential tool for companies active across the Italy alcoholic drinks value chain and for new players considering entering the market.
Reasons To Buy
• Provides you with important figures on consumption of the wine category in Italy
• Allows you to analyze the wine market in Italy with a detailed current and historic consumption by value, category, and by price segments
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 Appendix
4 Methodology
4.1 About Canadean
4.2 Disclaimer
List Of Table
Table 1: Volume Units for Wine Market
Table 2: Italy Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: Italy Wine Consumption (Liters m), by Category, 2006–11
Table 6: Italy Wine Consumption (Liters m), by Category, 2011–16
Table 7: Italy Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: Italy Total Wine Consumption (Liters m), 2006–16
Table 9: Italy Total Wine Consumption (Liters m), 2006–16
Table 10: Italy Standard Wine Consumption (Liters m), 2006–11
Table 11: Italy Standard Wine Consumption (Liters m), 2011–16
Table 12: Italy Wine Consumption by Price Segment (Liters m), 2006–11
Table 13: Italy Wine Consumption by Price Segment (Liters m), 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Wine Market Dynamics, by Category, 2006–16
Figure 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 5: Italy Wine Consumption (% vol), by Category, 2011
Figure 6: Italy Wine Consumption (Liters m) by Category, 2006–16
Figure 7: Italy Wine Consumption Market Shares (% vol) by Category, 2006–16
