World Cigarettes Estonia

Synopsis
World Cigarettes Estonia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Estonia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
Summary
Smoking prevalence is fairly high in Estonia, although it is declining among men. As a result, per capita consumption is quite high at 1,394 pieces although a further 300 non?duty paid cigarettes are consumed. No cigarettes are produced in Estonia with the result that the market is dominated by imported brands from the major multinationals. PMI leads, followed by JTI, with BAT third and Imperial Tobacco fourth. Legitimate sales will continue to be under pressure in the medium term as excise taxes will need to be increased further until 2015 to bring them into line with EU requirements. This is likely to exacerbate the contraband problem but also affect demand levels as more and more smokers quit on the grounds of economy.