World Cigarettes - Panama 2014

Summary
“Cigarettes in Panama” is a new report by ERC that focuses on the extent to which Panama Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings
• Panama has a small market for cigarettes which is currently in sharp decline on the back of a non-duty paid sector that accounts for over 70-80% of total sales in 2013. Volumes in 2013 were down at 303 million pieces, 60.1% below their level in 1990.

• In June 2012 it was reported that Panama customs had destroyed 2,037 cases of smuggled cigarettes with a market value of US$ 2 million.

• Volumes dropped back to 346 million pieces as rising contraband levels began to impact on the market. Volumes fell by 4.7% in 2012, and by 7.1% in 2013 to 303 million pieces as high prices continued to stimulate contraband sales.

Synopsis
• “Cigarettes in Panama” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Panama.

• This report is the result of ERC’s extensive market research covering Cigarettes across Panama. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

• This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

• This report provides detailed data of the manufacturers operating in the Cigarettes industry in Panama.

• This report also provides market size of the Cigarettes industry in Panama along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Reasons To Buy
• Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

• As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

• The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

• The report provides the latest data on market dynamics in the Cigarettes industry across Panama, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future