Market Focus: Trends and Developments in the Confectionery Sector in Australia

Market Focus: Trends and Developments in the Confectionery Sector in Australia

Category : Food & Beverages
July  2013  Pages : 34



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Synopsis
This report provides a concise overview of the Confectionery market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behaviour, economic conditions and demography reveals emerging opportunities in the Confectionery sector. Key growth categories are highlighted by analysing the market dynamics of three Confectionery categories. Market shares are provided for the leading brands across Confectionery categories. An overview of packaging trends in the Australian Confectionery sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Summary
Why was the report written? This overview of the consumer and market dynamics of the Australian Confectionery sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? Australia's population is aging and becoming increasingly health conscious, which creates an opportunity for more healthy confectionery product lines. Gum and Sugar confectionery is growing slowly in local currency owing to the sugar content and obesity concern. Though there is an increase in the category value in local currency, due to currency devaluation, categories are expected to show lower growth rates during 2012-2017 compared to growth in 2007-2012, in US$ terms. What are the key drivers behind recent market changes? Australians continue to reward themselves with inexpensive, ‘feel good’ luxuries. Innovative packaging, sugar-free innovations, and dark chocolate product lines are luring consumers. High brand loyalty and premiumization, combined with aggressive marketing strategies, have contributed to sales growth. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Confectionery sector. This allows for the rapid identification of key growth opportunities across three Confectionery categories and their packaging.
Reasons To Buy
Woolworths and Coles account fora major share of the Australian Food market and therefore exert significant influence with suppliers. Being listed in either or both of these retailers is vital for Confectionery brands in Australia. IGA & ALDI are other key retailers Convenience plays a major role in Confectionery sales, owing to the impulse nature of the category. Convenience Stores and Food & Drink Specialists are the second and third most important retail formats for confectionery in value terms. Premium, Dark Chocolate, and Sugar free products are driving value growth in the Chocolate and Gum categories Evolving consumption habits will influence the demand across all the confectionery categories. Chocolate’s high volume share is creating demand for Flexible Packaging, which was the most commonly used pack material in Australia’s Confectionery sector in 2012.
Country Context
-          Australia's population is aging and becoming increasingly health conscious
-          Food & Grocery growth will be concentrated in national chains
-          Buying convenience plays a major role in Confectionery sales, owing to the impulse nature of the category
-          Public awareness regarding healthy diets and nutrition has increased
-          Australian consumers are concerned about value for money and health
-          Experience Seeking along with ethical consumerism are emerging trends in the Australian Confectionery Sector
Sector Analysis
-          Indulgence and innovation driving growth in Confectionery Sector
-          Sugar Confectionery losses to Chocolate and Gum category, owing to sugar consciousness among Australians
-          Confectionery Market continue to grow with changing Australian lifestyle
-          Premium, Dark Chocolate and Sugar free products are driving value growth in the Chocolate and Gum categories
-          Increasing Sugar consciousness will impact Sugar Confectionery growth
Brands & Private Labels
-          Sugar Confectionery has the high private label penetration within Confectionery Sector
-          Private Label intensifies competition in low price sugar confectionery segments
-          Key brands by category
Packaging Insight
-          Chocolate’s high volume share is creating demand for Flexible Packaging
-          Steady consumption of Chocolates, Gum and Sugar Confectionery driving changes in packaging demand by 2017
Future outlook – key trends in Australia’s Confectionery sector
-          Natural, organic and fair trade product lines
-          Packaging Innovations to drive sales
-          Confectionery will further explore healthcare
-          Health benefits will drive Dark Chocolate trend
Data Appendix & Summary Methodology

List of Tables
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