2015 World Paint and Coatings Industry: Market Segment Forecasts, and Supplier Business Strategies and Marketing Tactics

2015 World Paint and Coatings Industry: Market Segment Forecasts, and Supplier Business Strategies and Marketing Tactics

Category : Materials & Chemicals
Published On : October  2015
Pages : 122



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The report provides a worldwide strategic overview of the paints and coatings market, including:

• Sales forecasts for major market segments.

• Sales forecasts for key geographic regions: North America, Europe, Asia Pacific, Latin America, Africa, Mideast.

In addition, the report reviews the major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the paints and coatings industry during the next five years, including discussion of such key issues as industry consolidation, market globalization, environmental regulations and others.

The companies analyzed in the report include: AkzoNobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.  The company profiles include:

• Specific business, new product development and marketing
  strategies.
• Major strengths and weaknesses, e.g., managerial, organizational,
  marketing and product development.
• Anticipated acquisitions, joint ventures and divestitures.
• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.

Contains 122 pages and 3 tables



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