Video advertising networks, media serving platforms, auctions and exchanges are on track to achieve $1.4 billion in CPM share, transaction and fee-based revenue in 2011, a 67.5% annual rate of growth.
The sector’s participants analyzed ran $6.26 billion in aggregate media spend across their platforms in 2010, with $3.1 billion attributable to video campaigns or inventory.
Video inventory, sellout rates, corresponding CPMs, participation percentages and serving fee data is aligned with business model analytics for each sector entrant, including in-page video serving, premium and remnant/3rd party pre-roll sales with ad serving, exchanges, plus multi-platform operations, and detailed across expanding global operations to yield gross media spend and net revenue.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | |||
| Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories | 1 | |||
| Video Advertising Network, Serving Platform and Media Exchange Market Place Summary | 2 | |||
| Video Ad Networks, Serving Solutions, Exchanges And Platforms: Revenue Growth 2007 – 2014 | 3 | |||
| Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010 | 4 | |||
| Video Ad Networks, Platforms and Serving Solutions: Pre-Roll, In-Page and Exchange Media Spend 2008 – 2010 | 4 | |||
| Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market | 5 | |||
| GLOSSARY of TERMS | 6 | |||
| OVERVIEW | 10 | |||
| Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories | 12 | |||
| Video Advertising Platform and Network Media and Inventory Trends: the Publishing and Audience Ecosystem 2011 – 2014 | 13 | |||
| Pro and UGC Video View Growth Continues To Create Additional Pre Roll and Overlay Advertising Inventory | 13 | |||
| Online Video Views: 1998 – 2014 | 14 | |||
| UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 | 15 | |||
| Video Ad Networks with Media Sales Groups Typically Work with Non-Exclusive Pre Roll Inventory | 16 | |||
| Market Positions: the Video Advertising Network, Platform Services and Solutions Sector: 2011 | 17 | |||
| Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks | 17 | |||
| Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks | 19 | |||
| Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks | 21 | |||
| Multi-Screen Video Advertising Platforms, Solutions Providers, Auctions, Exchanges and Networks | 22 | |||
| SECTION ONE | 24 | |||
| Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus | 24 | |||
| Revenue Performance and Gross Media Spend by Platform and Solution Segment 2011 – 2014 | 25 | |||
| Video Ad Networks, Serving Solutions, Exchanges and Platforms: Net Revenue 2007 - 2014 | 26 | |||
| Multi-Screen Video Advertising Platforms, Exchanges, Server Solutions and Networks: Net Revenue Analysis | 28 | |||
| Multi-Screen Video Advertising Platforms, Serving Solutions, Auctions, Exchanges and Networks | 29 | |||
| Video Inventory and Impressions Delivered Grew by 86.4% in 2010 | 30 | |||
| Video Advertising Solution Provider Inventory/Impression Growth: 2008 – 2010 | 30 | |||
| Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks | 32 | |||
| Video Advertising Networks, Platforms and Serving Solutions | 33 | |||
| Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010 | 33 | |||
| Multi-Screen Video Advertising Solutions and Platforms: Pre Roll, In-Stream, Overlay and Display Media Spend | 35 | |||
| Video Gross Media Spend Frames a $3.1 Billion Market in 2010 | 36 | |||
| Multi-Screen Video Advertising Solutions and Platforms: Pre-Roll and In-Page Video Gross Media Spend | 37 | |||
| Video Ad Serving Platforms Captured 62.2% of the Sector’s Net Revenue in 2010 | 39 | |||
| Video Ad Serving Platforms and Pre Roll Ad Network With Media Sales: Solution Revenue Comparison: 2007 – 2014 | 40 | |||
| Multi-Screen Video Advertising Networks and Ad Serving Platforms: Comparative Net Revenue Analytics: 2007 - 2014 | 41 | |||
| Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market | 43 | |||
| Gross Media Spend by Solution Category | 44 | |||
| SECTION TWO | 46 | |||
| Video Ad Serving Platform Business Dynamics, Expertise and Market Engagement Focus | 46 | |||
| Video Ad Serving Platforms Deliver Gross Media Spend of $2.17 Billion in 2010 | 47 | |||
| Video Ad Serving Platforms and Services: Gross Media Spend | 49 | |||
| Video Ad Serving Platforms: Video Impressions and Gross Media Spend: 2005 - 2010 | 52 | |||
| Video Ad Serving Platforms Net $492.9 Million in 2010 Revenue | 52 | |||
| Video Ad Serving Platform Net Revenue: 2007 - 2014 | 53 | |||
| Multi-Screen Video Ad Serving Platforms and Services: Net Revenue Analysis | 54 | |||
| Competition | 55 | |||
| R & D Focus in 2011 | 55 | |||
| International Business Exposure | 55 | |||
| Q & A’s | 57 | |||
| Eyewonder | 57 | |||
| Freewheel | 62 | |||
| Limelight Mobility and Monetization Platform | 67 | |||
| MediaMind Technologies | 71 | |||
| Pointroll | 77 | |||
| SECTION THREE | 82 | |||
| Video Advertising Network Business Operational Dynamics, Expertise and Market Engagement Focus | 82 | |||
| Video Ad Network and Platform Net Revenue Grew by 89.7% in 2010 | 83 | |||
| Pre-Roll Ad Serving and Media Sales Specialist Solutions: Net Revenue | 85 | |||
| Video Ad Serving and Pre-Roll Ad Network Plus Media Sales Revenue Growth | 87 | |||
| Video Advertising Networks and Media Sales: Pre Roll Solution Specialists | 88 | |||
| Video Ad Network Net Revenue Averaged 40.1% of Gross Media Spend in 2010 | 89 | |||
| Pre Roll Specialists: Gross Media Spend and Net Revenue Analysis | 91 | |||
| Multi-Screen Video Advertising Platforms: Pre Roll Inventory and Gross Media Spend Analysis | 92 | |||
| Competition | 93 | |||
| R & D Focus in 2011 | 93 | |||
| International Business Exposure | 94 | |||
| Strategic Imperatives in 2011 | 94 | |||
| Q & A’s | 95 | |||
| AudienceScience | 95 | |||
| Blinkx | 101 | |||
| Brightroll | 105 | |||
| Rocket Fuel | 110 | |||
| SpotXchange | 115 | |||
| TidalTV | 120 | |||
| Tremor Video | 125 | |||
| Tubemogul | 131 | |||
| Turnhere.Com | 136 | |||
| Vidsense | 141 | |||
| Visible Measures | 147 | |||
| Yume Inc. | 152 | |||
| SECTION FOUR | 159 | |||
| Auctions, Exchanges and Real Time Bidding Business Operational Dynamics, Expertise and Market Engagement Focus | 159 | |||
| RTB Environment Gross Media Spend Rose by 652% in 2010 | 160 | |||
| Real Time Bidding Environments: Video Media Spend Growth 2008 - 2010 | 161 | |||
| Multi-Screen Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments | 162 | |||
| Net RTB Solution Segment Revenue Grew by 273% in 2010 | 163 | |||
| Real Time Bidding Solutions Net Revenue Analysis: 2008 - 2014 | 164 | |||
| Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments | 165 | |||
| RTB Environments Capture 7.8% of Sector Gross Media Spend in 2010 | 166 | |||
| Gross Media Spend by Solution Category | 166 | |||
| Video Advertising Solution: Gross Media Spend Comparison 2008 – 2010 167 | 167 | |||
| Competition | 168 | |||
| R & D Focus in 2011 | 168 | |||
| International Business Exposure | 168 | |||
| Strategic Imperatives in 2011 | 168 | |||
| Q & A’s | 169 | |||
| adBrite | 169 | |||
| ADAP.TV | 174 | |||
| Liverail | 179 |
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