Chinese Markets for Alcohol & Wine

TABLE OF CONTENTS

I. INTRODUCTION

Report Scope and Methodology

Executive Summary

II. BUSINESS ENVIRONMENT

Economic Outlook

Key Economic Indicators

Industrial Output

Population and Labor

Foreign Investment

Foreign Trade

Financial and Tax Regulations

Banking System and Regulations

Foreign Exchange

Taxes, Tariff and Custom Duties

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

Alcohol & Wine Industry Structure

Market Size

Major Producer Facility Locations and Output

Market Share of Key Producers

Labor Costs

Potential Entrants

Major Distributors

Major Foreign Investments

Technology Development

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

Overview

Alcohol & Wine Production and Demand

Chinese Style Alcohol

Wuliangye

Maotai

Luzhou

Jiannanchun

Quanxing

Gujing Gong

TuoPai

Xinghuacun

Xiangquan

Zhongzi

Others

Chinese Style Red Alcohol & Wine

Zhangyu

Greatwall

Dynasty

Weilong

Others

Foreign Alcohol & Wine and Alcohol

Whisky

Cognec

Gin

Rum

Tequila

Brandy

Others

Alcohol & Wine and Alcohol Imports and Exports

Pricing Trends

V. ALCOHOL & WINE CONSUMPTION BY MARKET

Alcohol & Wine Markets Outlook Overview

Government Packaging Regulations

Population by Age Group

Consumer Spending Trends

Alcohol & Wine Consumption by Region

Alcohol & Wine Demand by Market

Retails

Retail Market Outlook

Alcohol & Wine Demand in Retail Markets

Restaurants

Retardant Market Outlook

Alcohol & Wine Demand in Restaurants

VI. MARKETING STRATEGIES

Distribution System in China

China’s Distribution System

Alcohol & Wine Distribution Channels

Transportation and Freight Infrastructure

Communications

Market Entry Channels

Exporting to China

Export Market Overview

Chinese Trading Practice

Trading Companies

Import Restrictions in China

Technology Licensing

Technology Licensing Overview

Intellectual Property Protection

Joint Venture

Joint Venture Overview

Advantages and Disadvantages

Wholly Owned Enterprises

Foreign Wholly Owned Enterprises Overview

Advantages and Disadvantages

Other Market Entry Channels

Setting up Sales Offices

Selling to China through Attending Trade Fairs

Contacting Chinese Companies

Advertising

Market Entry Strategies

Understanding Differences

Business Practice Differences

Knowledge of Regulations and Restrictions

Dealing with Governments

VII. ALCOHOL & WINE PRODUCER DIRECTORY

Alcohol & Wine Producer Profiles

Distributors

Major Supermarkets

Trading Companies

Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

Economic Outlook Summary

Alcohol & Wine Supply and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators

Industrial Output

Population and Labor Force Trends

Foreign Investment and Loans

Foreign Trade

Key Commodity Exports from China

China抯 Exports to its Leading Trade Partners

Key Commodity Imports into China

China抯 Imports from Its Leading Trade Partners

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

Major Producer Facility Locations and Output

Market Share of Key Producers

Major Distributors

Major Foreign Investments

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

Alcohol & Wine Production and Demand

Chinese Style Alcohol

Wuliangye

Maotai

Luzhou

Jiannanchun

Quanxing

Gujing Gong

TuoPai

Xinghuacun

Xiangquan

Zhongzi

Others

Chinese Style Red Alcohol & Wine

Zhangyu

Greatwall

Dynasty

Weilong

Others

Foreign Alcohol & Wine and Alcohol

Whisky

Cognec

Gin

Rum

Tequila

Brandy

Others

Alcohol & Wine and Alcohol Imports and Exports

V. ALCOHOL & WINE CONSUMPTION BY MARKET

Total Alcohol & Wine Consumption by Market

Population by Age Group

Consumer Spending Trends

Alcohol & Wine Consumption by Region

Alcohol & Wine Demand by Market

Retail Market Outlook

Alcohol & Wine Demand in Retail Markets

Retardant Market Outlook

Alcohol & Wine Demand in Restaurants

LIST OF CHARTS

Alcohol & Wine Production and Demand Summary

China’s GDP and Industrial Output

Population Trends

Industrial Output by Ownership

Foreign Investments and Loans

China抯 Imports and Exports

Key Commodity Exports from China

Key Commodity Imports into China

Alcohol & Wine Output in China

Alcohol & Wine Production and Demand

Alcohol & Wine Exports and Imports

Alcohol & Wine Demand by Market

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