Synopsis
Baby Food Australia examines the trends in the baby food market for 2007-2013, with forecasts to 2019. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The Australian baby food market is expected to continue to achieve annual growth over the next few years, supported by an economy which is likely to perform relatively well and to an increase in the number of births. By 2017, consumption is expected to be up 22.4% to 25,498 tonnes. Value sales will increase by 56% between 2011 and 2017 to A$ 533 million. The majority of growth is expected to result from a focus on attracting mothers who currently prepare meals for their babies themselves, and encouraging older babies to consume specialist baby foods rather than going straight on to cow's milk and family meals.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2012 & 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 & Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth & Population Trends, 2003-2013
Baby Population, 2007-2013
Socio-Demographic Factors
Trends in Socio-Demographic Characteristics of Women Aged 18-44 Years, 1986-2006
Trends in Women in Employment, 2007-2013
Labour Force Status of Women with Children, 1996 & 2006
Births by Age of Mother, 2007 & 2011
Breastfeeding
Breastfeeding Trends by Age of Baby, 1995-2010
Exclusively Breastfed Infants by Age, 2010 & 2011/12
Consumption of Non-Breast Milk & Solids by Age of Infant, 2004 & 2010
Consumption of Breastmilk & Solids by Age of Infant, 2011/12
Breastfeeding by Economic Status of Mother & Age of Baby, 2010
Breastfeeding by Age & Educational Attainment of Mother & Age of Baby, 2010
Government Initiatives
Market Profile
Overview
Introduction
Key Features & Developments
Sales of Organic Baby Food by Sector, 2009-2013
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers & Brands
Baby Food: Manufacturer Shares, 2007-2013
Baby Food: Manufacturer Shares by Sector, Value, 2013
Baby Food: Manufacturer Shares by Sector, Volume, 2013
Baby Milks
Key Features & Developments
Segmentation
Baby Milks: Segmentation by Stage, 2007-2013
Baby Milks: Market Segmentation, 2008 & 2009
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Brand Shares, Value, 2007-2013
Baby Milks: Brand Shares, Volume, 2007-2013
Manufacturer Shares by Stage, 2011
Baby Milks: Brands by Segment, 2014
Baby Cereals & Snacks
Key Features & Developments
Segmentation
Baby Cereals & Snacks: Market Segmentation, 2008-2013
Per Capita Trends
Baby Cereals & Snacks: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Cereals & Snacks: Manufacturer Shares, 2007-2013
Baby Cereals: Manufacturer & Brand Shares, 2009-2013
Baby Snacks: Manufacturer Shares, 2007-2013
Baby Cereals & Dry Meals: Main Brands Available, 2014
Baby Snacks: Main Brands Available, 2014
Wet Baby Meals
Key Features & Developments
Segmentation
Breakdown of Sales of Wet Meals by Target Age Group, 2009(1)
Organic Baby Food: Market Penetration, 1997-2013
Wet Baby Meals: Sales by Pack Type, 2007-2013
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Wet Baby Meals: Market Shares, Value, 2007-2013
Wet Baby Meals: Market Shares, Volume, 2007-2013
Wet Baby Meals: Market Shares by Type of Packaging, Value 2012
Organic Baby Food: Manufacturer Shares, 2008 & 2013
Wet Baby Meals: Main Brands Available, 2014
Baby Drinks
Key Features & Developments
Per Capita Trends
Baby Drinks: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Drinks: Manufacturer Shares, Value, 2007-2013
Distribution
Retailing & Distribution
Food Retailing
Food Retail Turnover, 2007-2013
Turnover of Leading Food Retailers, 2009-2013
Major Retailers, 2007-2013
Baby Food Distribution
Baby Milks: Sales Segmentation, Grocery v Pharmacy, 1997-2013
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Nutricia Australia Pty Ltd (Danone)
Danone: Market Shares, 2013
HJ Heinz Australia Co Ltd
Heinz: Market Shares, 2013
Aspen Nutritionals Australia Pty Ltd
Aspen: Market Shares, 2013
Rafferty's Garden Pty Limited
Rafferty's Garden: Market Shares, 2013
Nestlé Australia Ltd
Nestlé: Market Shares, 2013
Bellamy's Organics
Bellamy's: Market Shares, 2013
Only Organic Baby Food Ltd
Only Organic: Market Shares, 2013
Foreign Trade
Imports
Milks & Cereals: Import Trends, 2006-2012
Imports of Milks & Cereals by Country of Origin, Value, 2011 & 2012
Other Baby Food: Import Trends, 2006-2012
Imports of Other Baby Food by Country of Origin, Value, 2011 & 2012
Exports
Baby Milks & Cereals: Export Trends, 2006-2012
Exports of Milks & Cereals by Country of Destination, Value, 2011 & 2012
Other Baby Food: Export Trends, 2006-2012
Exports of Other Baby Food by Country of Destination, Value, 2011 & 2012
Future Projections
Live Birth Trends
Birth & Population Projections, 2013-2019
The Baby Population, 2013-2019
Market Size
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Growth & Forecasts, 2007-201
List Of Tables
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List Of Figures
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