Synopsis
Baby Food India examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
In 2012, the market amounted to 246,500 tonnes. The majority of sales are accounted for by milks, (71.4% of volume), with baby cereals holding the remainder. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight declines in some sectors, and growth has remained subdued since then. Per capita intake levels rose by 37.8% (2006-2012) to 9.3kg, extremely low by international standards, and less than half the level seen in China.
The only successful multinational to date is Nestlé, which takes a 44.2% volume share in 2012, equivalent to 55.6% of value. Its main competitor is the Indian company GCMMF, which accounted for 45.4% of market volume at the end of the review period, but only 32.4% of value, as it is active only in the low priced non-specialised milks sector. The only other suppliers of note are the local manufacturers Wockhardt, and Raptakos Brett. This situation is likely to change following the acquisition of Wockhardt's nutritionals business by Danone, the gradual expansion of Mead Johnson's operations and the growing commitment of Abbott to the Indian market.
Table of Contents
Executive Summary
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
The Suppliers
Manufacturer Shares, 2012
Distribution
Major Developments
Per Capita
Per Capita Consumption & Expenditure, 2011 & 2012
Market Trends
Baby Food: % Growth, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Size
Baby Food: Market Size, 2006-2012
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
The Baby Population, 2002-2012
Crude Birth Rates by State, 2000 & 2007-2012
Live Births & Population Distribution by State, 2001 & 2012
Population by State, 2001 & 2011
Population Distribution by Residence, 2011
Urban & Rural Birth Rates by State, 2000 & 2012
Income & Expenditure
Number of Households by Income Groups, 2008/09 & 2009/10
Trends in Monthly Per Capita Expenditure, 1987/1988-2011/2012
Average Rural & Urban Monthly Per Capita Expenditure by Fractile, 2011/2012
Urban & Rural Poverty Levels, 1993/94-2011/12
GDP Per Capita of Major Cities, 2008
Urban & Rural Expenditure by State & Region, 2009-2010
Per Capita Expenditure on Food, 2011-2012
Working Women
Working Women, 2006 & 2008
Employment Status of Working Women, 2009/2010
Breakdown of Female Employment by Industry Sector, 2011/2012
Breastfeeding
Exclusive Breastfeeding Practices, 2003
Breastfeeding Trends, 2005, 2008 & 2012
Breastfeeding Duration, 2011
Exclusive Breastfeeding & Complementary Feeding by State, 2003
Breastfeeding Habits by State & Age, 2007/2008
Feeding Habits by State & Age, 2011/2012
Early Initiation of Breastfeeding & Exclusive Breastfeeding by State, 2010/2011
Breastfeeding Habits in Major Cities, 2005-2006
Breastfeeding Practices & Education, 2003
Early Breastfeeding Practices among Rural Mothers by State, 2011/12
Eating Habits
Usage of Complementary Foods, by Age of Baby, 2011/12
Other Factors
Indication of Regional Development
Legislation & Advertising
Infant Milk Substitutes
Infant Foods
Packaging & Labelling
Monitoring Bodies
Amendments to the Act, 2004
Effects of the Act
Market Profile
Overview
Definitions
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Shares, 2006-2012
Manufacturer Shares by Sector, Volume, 2012
Manufacturer Shares by Sector, Value, 2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita
Baby Milks: Per Capita Expenditure & Consumption Trends, 2006-2012
Sector Segmentation
Baby Milks: Segmentation, Volume, 2006-2012
Baby Milks: Segmentation, Value, 2006-2012
Baby Milks Brand Price Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares, Volume, 2006-2012
Baby Milks: Manufacturer Shares, Value, 2006-2012
Specialised Baby Milks: Manufacturer Shares, 2006-2012
Non-Specialised Milks: Manufacturer Shares, 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita
Baby Cereals: Per Capita Expenditure & Consumption Trends, 2006-2012
Sector Segmentation
Baby Cereals: Segmentation by Volume, 2006-201
Baby Cereals: Segmentation by Value, 2006-2012
Baby Cereal Brand Price Analysis, 2013
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, Volume, 2006-2012
Baby Cereals: Manufacturer Shares, Value, 2006-2012
Milk-Based Cereals: Manufacturer Shares, 2006-2012
Non-Milk Cereals: Manufacturer Shares, 2006-2012
Other Products
Distribution
Retailing
Retail Structure
Retail Sales of Food, Grocery & Beverages, 2006-2011
Leading Retail Chains, 2010 & 2013
Leading On-line Grocery Retailers, 2012
Distribution Patterns
Import Restrictions
Baby Food Retailing
Storecheck Analysis
Baby Food: Facings by Product Type & City, 2013
Baby Food: Facings by Manufacturer & City
Baby Food: Manufacturer Facings by Product Type
Baby Food: Manufacturer Facings by Pack Type
Baby Food: Manufacturer Facings by Pack Size
Milks
Milks: Facings by Manufacturer
Milks: Facings by Brand
Milks: Facings by Pack Types & City
Milks: Facings by Pack Size & City
Milks: Facings by Country of Origin
Cereals
Cereals: Facings by Brand
The Suppliers
Company Profiles
Industry Structure
Manufacturer Shares by Sector, Volume, 2012
Manufacturer Shares by Sector, Value, 2012
Gujarat Cooperative Milk Marketing Federation (GCMMF)
GCMMF: Market Share, 2012
GCMMF: Turnover Trends, 2006/2007-2012/2013
Nestlé India Ltd
Nestlé: Market Share, 2012
Nestlé India: Financial Highlights, 2006-2012
Nutricia International Pvt Ltd
Nutricia/Wockhardt: Market Share, 2012
Raptakos Brett & Co Ltd
Raptakos Brett: Market Share, 2012
Abbott Nutrition
Mead Johnson Nutrition (India) Pvt Ltd
Foreign Trade
Imports
Import Trends, Cereals & Milks, 2006-2012
Imports of Cereals & Milks by Country of Origin, Value, 2006-2012
Imports of Cereals & Milks by Country of Origin, Volume, 2006-2012
Baby Meals: Import Trends, Value, 2006-2012
Baby Meals: Import Trends, Volume, 2006-2012
Imports of Baby Meals by Country of Origin, Value, 2006-2012
Imports of Baby Meals by Country of Origin, Volume, 2006-2012
Exports
Export Trends, Cereals & Milks, 2006-2012
Exports of Cereals & Milks by Country of Destination, Value, 2006-2012
Exports of Cereals & Milks by Country of Destination, Value, 2006-2012
Baby Meals: Export Trends, Value, 2006-2012
Baby Meals: Export Trends, Volume, 2006-2012
Exports of Baby Meals by Country of Destination, Value, 2006-2012
Exports of Baby Meals by Country of Destination, Volume, 2006-2012
The Future
Live Birth Trends
Birth & Population Trends, 2006-2018
The Baby Population
The Baby Population, 2012-2018
Social & Economic Factors
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-20
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Consumption Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Political, Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Rates & Indices, 2006-2018
Demographic Background
Population Trends, 2006-2018
Appendix: Storecheck Results
Delhi
Baby Milks
Baby Cereals
Mumbai
Baby Milks
Baby Cereals
Kolkata
Baby Milks
Baby Cereals
List Of Tables
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List Of Figures
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