Synopsis
Baby Food New Zealand examines the trends in the baby food market for 2007-2013, with forecasts to 2019. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The New Zealand market has slowed down over the past two or three years, as the number of births has fallen from its 2008 peak and the economic climate has become more difficult. Over the period as a whole, manufacturers have been able to exploit demand for baby food amongst slightly older infants, a strategy which has kept sales from a higher rate of deceleration. In 2011, sales of baby food fell slightly in volume, but managed a 3.5% increase in value terms, bringing the market to a total of 4,627 tonnes. A continuation of the decline in the number of babies born is likely to constrain volume growth to just 4.2% between 2011 and 2017.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2012 & 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 & Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth & Population Trends, 2003-2013
Baby Population, 2007-2013
Breastfeeding
Breastfeeding Trends, 2007-2013
Breastfeeding Rates by Ethnic Group, 2003-2009
Exclusive Breastfeeding Rates by Ethnic Group, 2005-2013
Legislation
Social & Economic Factors
Trends in Working Women, 2007-2013
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers & Brands
Baby Food: Manufacturer Share Trends, Value, 2007-2013
Baby Food: Manufacturer Representation by Sector, Value, 2013
Baby Milks
Key Features & Developments
Segmentation
Baby Milks: Segmentation by Value, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features & Developments
Segmentation
Baby Cereals & Rusks: Segmentation, Value, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Dried Baby Food: Main Brands by Segment, 2014
Wet Baby Meals
Key Features & Developments
Segmentation
Wet Baby Meals: Sales by Pack Type, 2007-2013
Wet Baby Food: Market Segmentation, 2005
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Wet Baby Meals: Manufacturer Shares, Value, 2007-2013
Wet Baby Meals: Main Brands by Segment, 2014
Baby Juices
Key Features & Developments
Per Capita Trends
Baby Juices: Per Capita Expenditure & Consumption, 2007-2013
Manufacturers & Brands
Baby Juices: Manufacturer Shares, Value, 2007-2013
Distribution
Retailing & Distribution
Food Retailing
Baby Food Distribution
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Heinz-Wattie's (New Zealand) Ltd
Heinz-Wattie's: Market Shares, Value, 2013
Danone
Danone: Market Shares, Value, 2013
Nestlé New Zealand Ltd
Nestlé: Market Shares, Value, 2013
Other Companies
Only Organic Baby Food Ltd
Green Monkey Ltd
Natureland
Foreign Trade
Imports
Import Trends, 2007-2012
Imports by Country of Origin, Value, 2010-2012
Exports
Export Trends, 2007-2012
Exports by Country of Destination, Value, 2010-2012
Future Projections
Live Birth Trends
Birth & Population Projections, 2013-2019
Market Size
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Growth & Forecasts, 2007-2019
List Of Tables
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List Of Figures
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