Chinese Markets for Beer

TABLE OF CONTENTS

I. INTRODUCTION

Report Scope and Methodology

Executive Summary

II. BUSINESS ENVIRONMENT

Economic Outlook

Key Economic Indicators

Industrial Output

Population and Labor

Foreign Investment

Foreign Trade

Financial and Tax Regulations

Banking System and Regulations

Foreign Exchange

Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

Beer Industry Structure

Market Size and Growth

Major Producer Facility Locations and Output

Market Share of Key Producers

Labor Costs

Potential Entrants

Major Distributors

Major Foreign Investments

Technology Development

IV. BEER PRODUCTION AND DEMAND

Overview

Beer Production and Demand

Qingdao

Yanjing

Budweiser

Zhujiang

Suntory

Reeb

Tiger

Blue Ribbon

Rheinech

Hapi

Carlsberg

Snowbeer

Huiquan

Lanjian

Others

Beer Imports and Exports

Pricing Trends

V. BEER CONSUMPTION BY MARKET

Beer Markets Outlook Overview

Government Packaging Regulations

Population by Age Group

Consumer Spending Trends

Beer Consumption by Region

Beer Demand by Market

Retails

Retail Market Outlook

Beer Demand in Retail Markets

Restaurants

Retardant Market Outlook

Beer Demand in Restaurants

VI. MARKETING STRATEGIES

Distribution System in China

China’s Distribution System

Beer Distribution Channels

Transportation and Freight Infrastructure

Communications

Market Entry Channels

Exporting to China

Export Market Overview

Chinese Trading Practice

Trading Companies

Import Restrictions in China

Technology Licensing

Technology Licensing Overview

Intellectual Property Protection

Joint Venture

Joint Venture Overview

Advantages and Disadvantages

Wholly Owned Enterprises

Foreign Wholly Owned Enterprises Overview

Advantages and Disadvantages

Other Market Entry Channels

Setting up Sales Offices

Selling to China Through Attending Trade Fairs

Contacting Chinese Companies

Advertising

Market Entry Strategies

Understanding Differences

Business Practice Differences

Knowledge of Regulations and Restrictions

Dealing with Governments

VII. BEER PRODUCER DIRECTORY

Beer Producer Profiles

Distributors

Major Supermarkets

Trading Companies

Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

Economic Outlook Summary

Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators

Industrial Output

Population and Labor Force Trends

Foreign Investment and Loans

Foreign Trade

Key Commodity Exports from China

China’s Exports to its Leading Trade Partners

Key Commodity Imports into China

China’s Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

Major Producer Facility Locations and Output

Market Share of Key Producers

Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

Beer Production and Demand

Qingdao

Yanjing

Budweiser

Zhujiang

Suntory

Reeb

Tiger

Blue Ribbon

Rheinech

Hapi

Carlsberg

Snowbeer

Huiquan

Lanjian

Others

Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

Total Beer Consumption by Market

Population by Age Group

Consumer Spending Trends

Beer Consumption by Region

Beer Demand by Market

Retail Market Outlook

Beer Demand in Retail Markets

Retardant Market Outlook

Beer Demand in Restaurants

LIST OF CHARTS

Beer Production and Demand Summary

China’s GDP and Industrial Output

Population Trends

Industrial Output by Ownership

Foreign Investments and Loans

China’s Imports and Exports

Key Commodity Exports from China

Key Commodity Imports into China

Beer Output

Beer Production and Demand

Beer Exports and Imports

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