Synopsis
The Beer Market Insight Serbia report contains detailed brand, distribution and packaging data and analysis across the Serbian beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.
Scope
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.
Section 1: Market Context
A summary of the external conditions and factors which impact on the beer market
• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables
Section 2: Market Background Briefing
A brief history of brewing in the country proving context to current market structure
Section 3: Market Update
Each section contains text explaining the main drivers behind the 2013 data
• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation & Pricing
• Distribution Trends
• Beer Pricing Tables
• Beer Data Tables*
Section 4: Brewer Profiles
A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
*Data is segmented by the following attributes in Beer Market Insight reports;
Brand;
• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand
Distribution;
• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation
Packaging;
• Pack Material
• Pack Type
• Pack Size
Refillable Indicator
Summary
• The positive trend for Radler is now in decline
• Spillover marketing from sporting events impacted sales
• Increasing anti-alcohol message creating negativity
Reasons To Buy
The Market Insight Serbia report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Serbian market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. The report also identifies the shifting economic priorities of the Serbian consumer and how this has impacted the sale of traditional beers.
Table of Contents
List of Tables
List of Figures
Executive Summary
Executive Summary
Section 1 Market Context
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Legislation and Taxation Tables
Section 2 Market Background Briefing
Market Background Briefing
Section 3 Market Update
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Brand Analysis
Private Label/Private Label Producers
Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation & Pricing
Distribution Trends
Beer Pricing Tables
Beer Data Tables
Section 4 Brewer Profiles
Brewer Profiles
Apatinska Pivara
BIP
Carlsberg Serbia
United Serbian Breweries
Smaller Brewers
Methodology & Product Definitions
Map
List Of Tables
Table 1: Serbia Population Size and Growth, 1991-2016F
Table 2: East Europe Population Size and Growth, 2003-2014F
Table 3: Serbia Economic Indicators, 2005-2015F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2003-2014F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2013
Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2011-2013
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2012-2014F
Table 17: Selected Consumer Beer Prices: On-Premise, 2012-2014
Table 18: Selected Consumer Beer Prices: Off-Premise, 2012-2014
Table 19: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
Table 20: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 21: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 22: Commercial Beverage Consumption - Million Liters, 2003-2014F
Table 23: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
Table 24: Beer Production/Trade/Consumption 000 HL, 2003-2014F
Table 25: Beer Production/Trade/Consumption - Growth, 2003-2014F
Table 26: Consumption of FABs and Cider (000 HL), 2011-2014F
Table 27: Beer Foreign Trade By Country (Imports), 2010-2014F
Table 28: Beer Foreign Trade By Country (Exports), 2010-2014F
Table 29: Beer Market Valuation (Local Currency), 2012-2014F
Table 30: Beer Consumption by Local Definition, 2010-2014F
Table 31: Beer Consumption by Standard Price Segmentation, 2010-2014F
Table 32: Beer Consumption by Alcoholic Strength, 2010-2014F
Table 33: Beer Consumption by Type, 2010-2014F
Table 34: Beer Consumption by Geographic Scope, 2010-2014F
Table 35: Beer All Trademarks, 2009-2013
Table 36: Beer Brands by Local Definition, 2009-2013
Table 37: Beer Brands by Standard Price Segment, 2009-2013
Table 38: Beer Brands by Alcoholic Strength, 2009-2013
Table 39: Beer Brands by Type, 2009-2013
Table 40: Imported Brands by Origin, 2009-2013
Table 41: Beer Licensed Brands, 2009-2013
Table 42: Beer Private Label Brands, 2013-2013
Table 43: Beer Trademark Owners, 2009-2013
Table 44: Beer Local Operators, 2009-2013
Table 45: Beer leading Brewers/Importers, 2009-2013
Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
Table 47: Beer Distribution: On vs Off Premise, 2010-2014F
Table 48: Breweries Capacity (000s HL)
Table 49: Apatinska Pivara Full Brand List
Table 50: Apatinska Pivara Brand Volumes 2009-2013
Table 51: Breweries Capacity (000s HL)
Table 52: BIP Full Brand List
Table 53: Bip Belgrade Brand Volumes 2009-2013
Table 54: Breweries Capacity (000s HL)
Table 55: Carlsberg Serbia Full Brand List
Table 56: Carlsberg Serbia Brand Volumes 2009-2013
Table 57: United Serbian Breweries Full Brand List
Table 58: United Serbian Breweries Brand Volumes 2009-2013
Table 59: Jagodinska Pivara
Table 60: Pivara Nis
Table 61: Pivara Valjevo
Table 62: Pivara Vrsac
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2013
Figure 2: Beer Consumption by Pack Material/Type, 2013
Figure 3: Beer Distribution by Channel, 2013
Figure 4: Beer Consumption by Price Segment, 2013
