Books, News and Stationery Retailing in Brazil - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy with new challenges for retailers
3.1.1 Retail sector in Brazil grew despite economic slowdown
3.1.2 Brazil faces a shortfall in savings
3.1.3 Service sector remains the dominant sector for employment
3.1.4 High youth unemployment
3.1.5 Inflation rate remains a major concern
3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary
4.1.1 Bureaucracy
4.1.2 Business culture
4.1.3 Geography
4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil
4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
4.5.2 Withholding tax
4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Books, News and Stationery
6.2.1 Books, News and Stationery by Channel
6.2.2 Books, News and Stationery by Category
6.3.1 Printed Media
6.3.2 Stationery and Cards
6.4 Major Retailers
6.4.1 Books, News and Stationery
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer

List Of Tables
Table 1: Brazil Books, News and Stationery Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 2: Brazil Books, News and Stationery Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 3: Brazil Books, News and Stationery Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 4: Brazil Books, News and Stationery Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 5: Brazil Books, News and Stationery Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Brazil Books, News and Stationery Retail Sales (BRL mn), by Category 2009-2014
Table 7: Brazil Books, News and Stationery Retail Sales Forecast (BRL mn), by Category 2014-2019
Table 8: Brazil Books, News and Stationery Retail Sales (US$ bn), by Category 2009-2014
Table 9: Brazil Books, News and Stationery Retail Sales Forecast (US$ bn), by Category 2014-2019
Table 10: Brazil Books, News and Stationery Retail Segmentation (% value), by Category, 2009-2019
Table 11: Brazil Printed Media Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 12: Brazil Printed Media Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 13: Brazil Printed Media Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 14: Brazil Printed Media Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 15: Brazil Printed Media Retail Segmentation, by Channel Group, 2009-2019
Table 16: Brazil Stationery and Cards Retail Sales (BRL mn), by Channel Group, 2009-2014
Table 17: Brazil Stationery and Cards Retail Sales Forecast (BRL mn), by Channel Group, 2014-2019
Table 18: Brazil Stationery and Cards Retail Sales Forecast (US$ bn), by Channel Group, 2009-2014
Table 19: Brazil Stationery and Cards Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 20: Brazil Stationery and Cards Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Books, News and Stationery Retailers in Brazil
Table 22: Brazil Exchange Rate BRL-US$ (Annual Average), 2009-2014
Table 23: Brazil Exchange Rate BRL -US$ (Annual Average), 2014-2019 Forecasts
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions

List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (BRL billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Rate (%), 2004-2014
Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (BRL), 2006 and 2014
Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Key Components of Doing Business in Brazil
Figure 19: High net worth consumers of Brazil drive up the luxury market in 2014
Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
Figure 21: Brazilian Black Friday 2014 spending
Figure 22: Working Brazilian women will drive up retail sales across categories
Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
Figure 24: Major Cities with High Spend on Retail
Figure 25: Online payments in Brazil
Figure 26: Share of Books, News and Stationery in overall Retail, 2014 and 2019
Figure 27: Retail Sales Value and Growth (BRL billion, %) of Books, News and Stationery, 2014-2019
Figure 28: Spend per Head on Books, News and Stationery, 2014 and 2019
Figure 29: Online Spend in Books, News and Stationery and Growth (BRL billion, %), 2014-2019
Figure 30: Online Share of total Books, News and stationery Spend, 2014 and 2019
Figure 31: Spending per Channel in Books, News and stationery (%) 2014 and 2019
Figure 32: Brazil Books, News and Stationery Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 33: Brazil Books, News and Stationery Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Brazil Books, News and Stationery Retail Sales and Forecast (BRL mn), by Category 2009-2019
Figure 35: Brazil Books, News and Stationery Retail Market Dynamics, by Category 2009-2019
Figure 36: Brazil Printed Media Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 37: Brazil Stationery and Cards Retail Sales and Forecast (BRL mn), by Channel Group, 2009-2019
Figure 38: The Triangulated Market Sizing Methodology

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