Summary
Sales of books, news and stationery products in Japan is expected to witness a decline over the next five years. Increasing demand for electronic devices such as Kobo and Amazon Kindle is resulting in electronic consumption of books and news thereby acting as major deterrents to the growth of physical sales of books. The increasing median age of the population and declining under 18 years population means less demand for general stationery, which is another threat to retailers. The sector is expected to witness a decline over the next five years, at a CAGR of -0.9% in 2014-2019
Key Findings
- Advent of digital Technology, increasing internet penetration, and increasing adoption of mobile devices is projected to result in a decline of sales of books, news and stationery products.
- Books, news and stationery segment is projected to witness a decline over the next few years and account for 2.8% of the total retail market by 2019.
- Online retail channel to post healthy growth in the forecast period
- Increasing median age of population and declining under 18 years population is expected to affect the demand for stationery products
Synopsis
“Books, News and Stationery Retailing in Japan - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting books, news and stationery retail dynamics for printed media, stationery and cards from 2009 to 2019
- Sales of books, news and stationery products through the following channels from 2009 to 2019: Music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations; online; other specialist retailers; hypermarkets, supermarkets and hard-discounters; cash and carries and warehouse clubs; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers
- An overview of key books, news and stationery retailers operating across Japan and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on books, news and stationery sector in the Japan retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in books, news and stationery category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including printed media and stationery and cards, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the books, news and stationery market
- Analysis of key international and domestic players operating in the books, news and stationery market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy continues to pose new challenges to retailers
3.1.1 Sluggish economic growth constricting retail spend
3.1.2 Falling household saving indicates high spending levels
3.1.3 Service sector leads with better employment opportunities
3.1.4 Japan moves out of deflation, a good sign for the retail sector
3.1.5 Financial burdens suppressing household spending
3.2 Japan's elderly creating new opportunities for the retailers
4 Japanese Shoppers
4.1 Private labels are finding increasing adoption
4.2 Increasing spend by older customers- A positive sign for retailers
4.3 Retailers respond to increasing demand for convenience by customers
4.4 Changing consumer buying behavior with rising working women and smaller households
4.5 Rising tourist arrivals spurs retail growth in Japan
5 Doing Business in Japan
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 New legislation to permit 10,000 new tax-free shops in the country
5.3 New food labeling law came into force in 2015
5.4 Taxation in Japan
5.4.1 Corporate Tax
5.4.2 Consumption tax
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Books, News and Stationery
6.2 Books, News and Stationery Category Overview
6.2.1 Books, News and Stationery by Channel
6.2.2 Books, News and Stationery by Category
6.3 Books, News and Stationery Category Analysis
6.3.1 Printed Media
6.3.2 Stationery and Cards
6.4 Major Retailers
6.4.1 Books, News and Stationery
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Japan Books, News and Stationery Retail Sales (JPY bn), by Channel Group, 2009-2014
Table 2: Japan Books, News and Stationery Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
Table 3: Japan Books, News and Stationery Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 4: Japan Books, News and Stationery Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 5: Japan Books, News and Stationery Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Japan Books, News and Stationery Retail Sales (JPY bn), by Category 2009-2014
Table 7: Japan Books, News and Stationery Retail Sales Forecast (JPY bn), by Category 2014-2019
Table 8: Japan Books, News and Stationery Retail Sales (US$ bn), by Category 2009-2014
Table 9: Japan Books, News and Stationery Retail Sales Forecast (US$ bn), by Category 2014-2019
Table 10: Japan Books, News and Stationery Retail Segmentation (% value), by Category, 2009-2019
Table 11: Japan Printed Media Retail Sales (JPY bn), by Channel Group, 2009-2014
Table 12: Japan Printed Media Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
Table 13: Japan Printed Media Retail Sales (US$ bn), by Channel Group, 2009-2014
Table 14: Japan Printed Media Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 15: Japan Printed Media Retail Segmentation, by Channel Group, 2009-2019
Table 16: Japan Stationery and Cards Retail Sales (JPY bn), by Channel Group, 2009-2014
Table 17: Japan Stationery and Cards Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
Table 18: Japan Stationery and Cards Retail Sales Forecast (US$ bn), by Channel Group, 2009-2014
Table 19: Japan Stationery and Cards Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
Table 20: Japan Stationery and Cards Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Books, News and Stationery Retailers in Japan
Table 22: Japan Exchange Rate JPY-USD (Annual Average), 2009-2014
Table 23: Japan Exchange Rate JPY-USD (Annual Average), 2015-2019 Forecasts
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (JPY billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (JPY billion, %), 2014-2019
Figure 5: Household Net Saving Rate (% of Disposable Household Income), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Japan (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail(JPY), 2006 and 2014
Figure 17: Per Capita Spend (JPY)and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Major retailers and their private label products
Figure 19: Rising share of elderly population in Japan
Figure 20: Convenience seeking customers
Figure 21: Percentage of Private Households by Family Type
Figure 22: Tourist arrivals to Japan, (in thousands), 2009 and 2014
Figure 23: Major Cities with High Spend on Retail
Figure 24: Key Components of Doing Business in Japan
Figure 25: Share of Books, News and Stationery in overall Retail, 2014 and 2019
Figure 26: Retail Sales Value and Growth (JPY billion, %) of Books, News and Stationery, 2014-2019
Figure 27: Spend per Head on Books, News and Stationery, 2014 and 2019
Figure 28: Online Spend in Books, News and Stationery and Growth (JPY billion, %), 2014-2019
Figure 29: Online Share of total Books, News and stationery Spend, 2014 and 2019
Figure 30: Spending per Channel in Books, News and stationery (%) 2014 and 2019
Figure 31: Japan Books, News and Stationery Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
Figure 32: Japan Books, News and Stationery Retail Market Dynamics, by Channel Group, 2009-2019
Figure 33: Japan Books, News and Stationery Retail Sales and Forecast (JPY bn), by Category 2009-2019
Figure 34: Japan Books, News and Stationery Retail Market Dynamics, by Category 2009-2019
Figure 35: Japan Printed Media Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
Figure 36: Japan Stationery and Cards Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
Figure 37: The Triangulated Market Sizing Methodology
