Competitive Intelligence 2014: Global Flavor and Fragrance Market Outlook and Leading Suppliers' Strategies, Marketing Tactics, and Technological Know-How

Competitive Intelligence 2014: Global Flavor and Fragrance Market Outlook and Leading Suppliers' Strategies, Marketing Tactics, and Technological

Category : Materials & Chemicals
Published On : March  2014



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This new 154-page report from Venture Planning Group provides analysis of the world's flavor and fragrance market trends, as well as strategies, marketing tactics, and technological know-how of leading suppliers. The global strategic overview of the flavor and fragrance markets includes:

  • Review of major geographic regions (USA, Europe, Asia).
  • Analysis of key product categories (flavors, fragrances, aroma chemicals, essential oils).
  • Five-year sales forecasts by product category and geographic region.

The report reviews major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the flavor and fragrance industry during the next five years, including discussion of such key issues as industry consolidation, market globalization, environmental regulations and others.

The companies analyzed in the report include Firmenich, Frutarom, Givaudan, 
T. Hasegawa, IFF, Mane, Robertet, Sensient, Symrise, and Takasago.  The company profiles include:

  • Business goals and strategies, including internal expansion, acquisitions, and                  divestitures.
  • Specific business, new product development and marketing objectives and strategies.
  • Major strengths and weaknesses.
  • Anticipated acquisitions, joint ventures and divestitures.
  • Sales force in the U.S., and other international markets.
  • Major sales office locations.
  • Distribution strategies.
  • Major promotional tactics.
  • Major products and services, including fragrances (fine, technical), flavors, aroma     chemicals (high-volume standard products, high-volume specialties, low-volume specialties), essential oils, and others.
  • Know-how in chemical technology, biotechnology, aromacology and related fields.

Contains 154 pages and 2 tables

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