Competitive Intelligence 2014: World Paint and Coatings Market Outlook and Leading Supplier Business Strategies and Marketing Tactics

Competitive Intelligence 2014: World Paint and Coatings Market Outlook and Leading Supplier Business Strategies and Marketing Tactics

Category : Materials & Chemicals
Published On : March  2014



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This new 122-page report from Venture Planning Group provides analysis of the world paint and coatings market outlook, as well as leading supplier business strategies and marketing tactics.

The report presents a worldwide strategic overview of the paint and coatings market, including:

  • Sales forecasts for major market segments.
  • Sales forecasts for key geographic regions: North America, Europe, Asia Pacific, Latin America, Africa, Mideast.
  • In addition, the report reviews the major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the paints and coatings industry during the next five years, including discussion of such key issues as industry consolidation, market globalization, environmental regulations and others.

The companies analyzed in the report are AkzoNobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.  The company profiles include:

  •   Specific business, new product development and marketing
      strategies.
  •   Major strengths and weaknesses, e.g., managerial, organizational,
      marketing and product development.
  •   Anticipated acquisitions, joint ventures and divestitures.
  •   Promotional tactics.
  •   Distribution approaches.
  •   Product service and support.
  •   Customer relations.

Contains 122 pages and 3 tables

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