Consumer and Market Insights: Bakery and Cereals Market in China

Consumer and Market Insights: Bakery and Cereals Market in China

Category : Food & Beverages
August  2015  Pages : 153



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Summary
The Bakery and Cereals market in China is rapidly developing, driven by the sheer scale of the economy. Low per capita consumption presents opportunities for Bakery and Cereals aligned with primary consumption motivators, such as the desire for assurances of superior quality. Rapid urbanization and increasingly busy lifestyles will drive the demand for products suitable for on-the-go consumption.

Key Findings
- The Chinese Bakery and Cereals market is one of the fastest-growing by volume

- Cakes, Pastries and Sweet Pies is the most consumed Bakery and Cereals category in China

- Bakery and Cereals in China will register the fastest growth in value and volume terms during 2014-2019

- China's Bakery and Cereals market is driven by consumers' desire for quality and convenience

Synopsis
Canadean's Consumer and Market Insights: Bakery and Cereals market in China identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Bakery and Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and China-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Germany's Bakery and Cereals market

- Quantify the influence of 20 consumption motivations in the Bakery and Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table Of Contents
Introduction
Classifications and definitions
Methodology Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Chinese Bakery and Cereals market
Consumer preferences in Bakery and Cereals categories
Historical and projected consumption in the Chinese Bakery and Cereals market
Degree of trade up/down-trade in the Chinese Bakery and Cereals market
Comparison of the Chinese Bakery and Cereals market to other key countries
Market volume of China Bakery and Cereals, by category
Historical and projected market value of China Bakery and Cereals by category
Winners and losers in the Chinese Bakery and Cereals market
Segment share of the category and change in market share in the Chinese Bakeryand Cereals market
Penetration of private label, by categories, in the Chinese Bakery and Cereals market
Private label performance compare to national brands in the Chinese Bakery and Cereals market
Leading companies in the Chinese Bakery and Cereals market, by category
Leading brands in the Chinese Bakery and Cereals market, by category Retailer and packaging
Leading retailers in the Chinese food market
Leading distribution channels in the Chinese Bakery and Cereals market
Leading distribution channels by category in the Chinese Bakery and Cereals market
China's Bakery and Cereals market by type of packaging
Retailer and packaging (cont.)
China's Bakery and Cereals market by type of packaging closure/outer
China's Bakery and Cereals market by type of packaging, forecasted Demographic cohort consumption patterns
Overall consumption occasions, by age and gender, in the Chinese Bakery and Cereals market
Private Label consumption occasions, by age and gender, in the Chinese Bakery and Cereals market
Under/Over-consumption levels in the Chinese Bakery and Cereals market by gender and age
Consumption frequency in the Chinese Bakery and Cereals market by type of consumption
-Private label consumption by age and gender and comparison to overall consumption levels in the Chinese Bakery and Cereals market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Chinese Bakery and Cereals market
Market volume of the Chinese Bakery and Cereals market by category and trend
For leading trends in the Chinese Bakery and Cereals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Chinese Bakery and Cereals market
How to target the trend in the Chinese Bakery and Cereals market
How the trend will evolve in the Chinese Bakery and Cereals market
Innovation examples
New product example launches in the Chinese Bakery and Cereals market
New product example launches in the global Bakery and Cereals market
Actions and Recommendations
How to successfully target key trends in the Chinese Bakery and Cereals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About Canadean
List Of Tables
Table 1: Country Indicators - overall food value and volume, 2014
Table 2: Market value analysis in CNY and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Inter-country volume and growth analysis, 2009-2019
Table 5: Average prices (CNY) by category, 2014
Table 6: Segment level analysis by category, 2014
Table 7: Leading retailers and store count
Table 8: Over/ under consumption by gender and age, 2013
Table 9: Level of influence of a consumer survey trend on consumption by volume, 2013
Table 10: Level of influence of a consumer survey trend on consumption by category volume, 2013
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI (2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (CNY, USD) and volume analysis, 2009-2019
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Consumers purchase behavior - Trading up/down, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Private label penetration by categories, 2014
Figure 9: Private label and brand share growth, 2011-2014
Figure 10: Leading companies by categories with market share, 2014
Figure 11: Leading brands by categories with market share, 2014
Figure 12: Leading distribution channels, overall food, 2010-2013
Figure 13: Leading distribution channels by category, 2014
Figure 14: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 16: Consumption occasions by gender and age, 2013
Figure 17: Private label occasions by gender and age, 2013
Figure 18: Heavy, medium, or light consumption by gender, 2013
Figure 19: Heavy, medium, or light consumption by age, 2013
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2013
Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 21: Innovative new product launch - global and country specific
Enquiry Before Buy
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