Consumer and Market Insights: Dairy and Soy food in the UK

Summary
The Dairy and Soy Food market in the UK witnessed stable growth in volume terms during 2010-2015 and registered a CAGR of 2.1% in US dollar terms during the same period. Over the next five years there will be an increasing preference among UK consumers to consume non-dairy foods for protein and other nutrition. However, the average UK consumer enjoys almost 2,000 Dairy and Soy Food occasions per year, which is the second highest among analyzed countries, after France. The Milk category accounted for the highest volume consumption in the UK, followed by Cheese and Yogurt. The Butter and Spreadable Fats category is expected to witness value growth in the coming five years and the Soy Drinks segment is enjoying strong share growth within Soymilk and Soy Drinks category.

Key Findings
- Customizing dairy products to meet each age group's need is a main trend in the UK dairy market

- A high percentage of British consumers rely on time-saving products, therefore more convenient dairy products are in demand

- The prices of most of Dairy and Soy Food categories are slightly higher in the UK than in other European countries, therefore manufacturers need to offer more good value for money options

- British consumers are becoming more health-conscious so dairy products that are fortified and enriched with vitamins and protein will prove successful

Synopsis
Canadean's Consumer and Market Insights: Dairy and Soy Food in the UK identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Dairy and Soy Food in the UK, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Dairy and Soy Food consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and UK product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into the UK Dairy and Soy Food market

- Quantify the influence of 20 consumption motivations in the Dairy and Soy Food sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches